The Loop Dubai

Name: The Loop Dubai
Address: Dubai, AE
Telephone: +971502277301

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Full spectrum tailored solutions for your marketing, communications and public relations needs.

15/10/2026

We were told that AI will take away jobs.

Then we read about AI agents going rogue and the biggest tech bros calling for a hard brake on AI.

One thing is clear, though: AI is here and isn’t going away.

What we can do is understand what it does, how it does it, and carefully measure our reliance on and trust in AI.

In our line of work - communications and PR - AI is supposed to produce content and design, serve as a research tool, and even act as a news platform.

But is it really?

In this op-ed published in the British Chamber of Commerce Dubai newsletter, my business partner, The Loop’s Rachel Lloyd explains how AI draws on the digital footprint that businesses, customers, and journalists create around a brand and why good human-produced content and targeted PR are key to your visibility in the age of AI.

Read it - link in bio.

05/10/2026

naheedmaalik met Ellen Mannaert on a podcast.
The podcast was fine, but what followed was brilliant.

They connected as women entrepreneurs and midlife women, forging their paths for the years ahead.

Ellen hired The Loop to help with communications and PR for her brand and projects.

She was featured in mainstream and industry media, discussing her work as a serial entrepreneur, her approach to building wealth while staying true to her values and authenticity, and her projects The Architecture of Who You Are and Era Of You

Now, Ellen being Ellen, has created The Wealth Room, and Naheed was invited to their super-impressive first event, with Dr Sheikha Ayesha Bint Saud Al Qassimi as the keynote speaker.

Ellen lives by everything spoken at the event, especially: The woman next to you is not your competition. She’s your next introduction.

Read more about The Wealth Room event in this The Gulf Today feature: https://www.gulftoday.ae/news/2026/10/04/new-platform-helps-female-entrepreneurs

And if you’d like to be part of this community of supportive women to help grow your brand and business, check out https://era-ofyou.com/

25/09/2026

Dubai summer creeps towards its end. And a strange and uncertain year moves into its last quarter.

Our summer wasn’t much different from previous ones, and work continued as we took turns travelling.

Our arrangement of one of us being in Dubai when the other travels works, as does the fact that the one away is still working, putting in the required time and work.
That’s the life of small business owners, and we aren’t complaining.

Here is a glimpse of some of our work over the past few weeks.

We put together a group of students mentored by UniHawk and a Canadian University Dubai graduate for a Gulf News feature, and we were delighted when they became the cover story of Friday Magazine.

Our clients were on Dubai Eye 103.8FM and Mira Business FM, discussing topics ranging from water security in the Gulf Region to protecting the Arabic language, the non-linear pattern of women’s careers, and luxury hospitality in times of uncertainty.

We also ran business-as-usual stories, op-eds, and feature contributions in both English and Arabic media, and secured speaking slots for our clients.

The Loop is chugging along nicely, still living the small-business ethos: industry-specific clients, personalised solutions, and a service where we take responsibility for our clients’ success.

Rochester Institute of Technology of Dubai
British Chamber of Commerce Dubai
Ellevate Dubai
SupperClub Global | Luxury Lifestyle Membership
naheedmaalik
Rachel Lloyd

22/04/2026

Earlier this month, we completed our eighth year as business owners.

The years seem to have passed quickly and have been eventful.

From green entrepreneurs taking our first tentative steps with one client to now, having worked with over 60 businesses, we’ve survived the tumultuous pandemic years and the recent uncertain times.

We have refined our USP over the years:

📍Niche - We work with service-based businesses.

📍Customisation - We work strategically, based on the clients’ goals and budgets.

📍 Clarity of offer - We are experts in traditional marcomms and PR, with a focus on storytelling. We don’t offer digital marketing services.

📍Content quality - Ideas to written content, quality is the starting point and the common thread.

📍Media networks - As long-time UAE residents, we have a thorough understanding of the market and media landscape, and our networks are established and meaningful.

If you’re exploring building your brand, have stories to tell, and are looking for a dependable team to help you, please contact us at The Loop.

Some of our clients talk about working with us:
https://the-loop.me/

24/02/2026

We first crossed paths with
at the end of 2022, attending a panel discussion about navigating menopause in the workplace, from which we developed an article that was featured in .

In 2024 we started our formal collaboration with the Chamber, seeing how those 2022 conversations had amplified significantly when we provided PR support for the inaugural GCC Menopause Summit.

In the past two years of working with the Chamber, we have seen a similar amplification in its presence, visibility and impact. That’s why we nominated CEO Katy Keenan for the Women of Influence 2025, where she was recognised among 30 women leaders setting new standard in business in the region.

With her outstanding team, we are certain that the Chamber will reach new heights in 2026 and we look forward to being part of the journey.

Address

Dubai

Telephone

+971502277301

Website

http://www.the-loop.me/

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