Smart Own

22/01/2026

Just completed, MACNA 303 is the third of five brand-new Touring 36 boats, strengthening MACNA’s high-speed passenger ferry fleet in Saudi Arabia.

The world’s best-selling passenger boat, the Touring 36 needs no introduction. With two decades of evolving production and deliveries across 80 countries, it remains the high-speed passenger vessel of choice for the maritime industry. No other craft of similar size can match the proven success and global track record of the Touring 36.

To learn more about the Touring 36, visit Smart Own’s website:

www.smartown.ae

22/10/2025

In Saudi after 20 years — and what a transformation.

Two decades ago, visiting required a pre-approved visa, endless paperwork, and patience. Despite having the visa stamped in my passport, I still spent five hours stuck at Riyadh Airport because it wasn’t yet showing in their system. Back then, visas were delivered physically on compact disks via diplomatic bag, and I had arrived earlier than the bag itself.

This time, I walked up to passport control in shorts, purchased a multiple-entry visa on arrival, valid for a year, in under two minutes. I was greeted with smiles and genuine warmth everywhere I went.

At my hotel, the entire front desk team were courteous Saudi women. In cafés and high-end restaurants, men and women now sit together naturally — a scene unimaginable back then.

Saudi Arabia is not the UAE — and may never be as progressive — but the transformation is nothing short of remarkable. From one of the world’s most conservative societies to a country eager to open up, innovate, and connect — it deserves our utmost respect and admiration.

I’ve witnessed a society of 35 million people eager to live, love, and prosper. Once hesitant to return, I now genuinely want to be part of Vision 2030 and contribute to the growth of this promising nation.

Currently in Jeddah for the next two days — if you’re around and would like to talk boats, give me a shout.

Toufic Hobeika
CEO @ Smart Own

24/09/2025

28/08/2025

🚤 Smart Own x Red Sea Global 🌊

Smart Own is proud to have delivered two Touring 36 Enclosed Cabin passenger boats to Red Sea Global in Saudi Arabia. This is RSG's third order of this model, reinforcing the Touring 36's status as the World's best-selling passenger boat.
This ongoing collaboration reflects Smart Own's unique customer-centric approach and our ability to rapidly meet the operational needs of Saudi Arabia’s world-class tourism mega projects.
At Smart Own, we don’t just deliver boats — we provide reliability, speed, and trust for some of the region’s most ambitious developments.

👉 The Touring 36 is the most trusted passenger boat in the region. If you are looking for a passenger boat, visit www.smartown.ae for more info.

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27/05/2025

Destination: The Bahamas 🌴
We’re proud to welcome Captains Gregory Flowers and Kenneth Amosin of MSC Ocean Cay to the Gulf Craft shipyard in Umm Al Quwain. After a grueling 16-hour journey from Nassau to Dubai, they joined us for the sea trials of MSC Ocean Cay’s second Touring 36.
The growing number of repeat orders from corporate clients is a clear testament to the Touring 36’s unmatched value. No other passenger boat checks as many boxes as the world’s best-selling model.
Discover more about the Touring 36 at www.smartown.ae

23/04/2025

🚤 There’s nothing ordinary about Eejeeya, the NEOM Workboat.
This one-of-a-kind service vessel is packed with cutting-edge features, setting a new standard in its class:

🔋 Hybrid Diesel-Electric Propulsion

Eejeeya runs up to 2 hours at 7 knots in electric mode and up to 4 hours at 5 knots. Need more speed and range? Switch to its highly efficient FPT Iveco inboard diesel engines.

🧠 Smart Control & Monitoring System

Custom-built in-house, the system gives professional-level visibility and diagnostics for every essential onboard components.

🔇 Exceptional Noise & Vibration Reduction

Thanks to innovative construction techniques and noise isolation within its robust aluminum hull, Eejeeya boasts one of the quietest workboat operations in the industry.

At Smart Own, we’re proud to deliver this world-class aluminum workboat to NEOM in Saudi Arabia — designed by renowned naval architect Eric Jean and built by the visionary shipyard ODC Marine.

Eejeeya is CE-certified (Category B) and built to perform.

🌍 If you're seeking innovative, high-performance workboats, we’ll help you source the very best the industry has to offer.

📩 Reach out to learn more.

17/04/2025

Spotted: The world’s best-selling passenger boat — the Touring 36 — taking a well-deserved break in the pristine waters of Seychelles, after delighting tourists on the route between Mahé, Praslin, and La Digue.

Available now: Skip the 1-year wait! Limited stock of Touring 36 ready to ship.

Get your hands on the world’s favorite passenger boat today.
Contact us to secure yours on www.smartown.ae

20/02/2025

Two new beautiful Oryx models on display for the first time at the Dubai Boat Show 2025. These two boats are available for sale. Why not walk out of the Dubai Boat Show with a novelty ?
Call us for viewing.

19/02/2025

We are at the Dubai Boat Show 2025.
Say hi if you’re around.

13/02/2025

The newly introduced GT46 Catamaran by Gulf Craft offers bespoke luxury transport without compromising costs. Built with efficiency in mind, the GT46 cruises at higher speed than comparative size monohulls. This means you save considerably on fuel costs and operating hours. And thanks to its wider beam, the GT46 boasts the largest indoor space in its category. A space that can be customized for VIP travel with 16 ultra luxury seats, business class travel with 24 seats or economy class travel for 36 passengers.
Discover the GT46 Catamaran on:
https://www.smartown.ae/gt46-catamaran/

23/01/2025

Hearing the positive feedback and satisfaction from all our esteemed clients during my market visit to Maldives is a testimony to Smart Own’s unique brand proposition. When we claim SMART OWN: IT’S DIFFERENT ! We mean it and we thrive to live by it every day.
I want to share my pride and gratitude with the entire Smart Own family. You all work so hard to keep us at the top of the game.
And on this particular trip I wish to salute our quality control and operation team leaders. Your dedication and customer centric approach is what makes us different: hats off to Jenny, Riyaz, Samih, Zaaidh and Azim. You are amazing.

Smart Own: It’s Different !

Toufic Hobeika

25/06/2024

Honored to welcome all the way from Papua New Guinea, his honorable minister MP Elias Kapavore who made the long trip to the UAE to personally attend the sea trials of the World’s Best Selling passenger boat the Touring 36 to operate in his Pomio district of PNG.
Minister Elias and his CEO John Liskia enjoyed the unique Smart Own client experience where we conduct insightful sea trials followed by a factory tour of Gulf Craft shipyard and completed with a casual lunch to celebrate the successful delivery of a new passenger boat to our esteemed customers.
At Smart Own we don’t just sell boats. We build relationships.