Aditya - Google Ads Expert

Aditya - Google Ads Expert Iโ€™ve spent the last 8 years mastering Google Ads. My focus is simple: getting you more leads and better

I donโ€™t just run ads; I handle the technical side like GA4 and GTM, fix landing pages, and run A/B tests to make sure clicks actually turn into sales.

Over 39.2 million Google Ads accou7nts were suspended in 2024.
18/01/2026

Over 39.2 million Google Ads accou7nts were suspended in 2024.

Should I run Google Ads if my website is new?Yes, but make sure the site looks trustworthy and loads fast. A new site wi...
18/01/2026

Should I run Google Ads if my website is new?

Yes, but make sure the site looks trustworthy and loads fast. A new site with weak pages can waste money.

If you have any questions or observations, please comment below.

Google Ads Alert! ๐Ÿšจ The โ€˜๐ˆ๐ฆ๐ฉ๐ซ. (๐“๐จ๐ฉ) %โ€™ metric now ๐ง๐จ ๐ฅ๐จ๐ง๐ ๐ž๐ซ ๐ฆ๐ž๐š๐ง๐ฌ your Ad appeared at the top of page 1 on a search res...
18/01/2026

Google Ads Alert! ๐Ÿšจ The โ€˜๐ˆ๐ฆ๐ฉ๐ซ. (๐“๐จ๐ฉ) %โ€™ metric now ๐ง๐จ ๐ฅ๐จ๐ง๐ ๐ž๐ซ ๐ฆ๐ž๐š๐ง๐ฌ your Ad appeared at the top of page 1 on a search result page.

Additionally, the โ€˜๐ˆ๐ฆ๐ฉ๐ซ. (๐€๐›๐ฌ.๐“๐จ๐ฉ) %โ€™ metric ๐ง๐จ ๐ฅ๐จ๐ง๐ ๐ž๐ซ ๐ฆ๐ž๐š๐ง๐ฌ your Ad appeared at the very top of page 1 on a search results page.

This is mega important to understand if you are actively reporting on these metric to clients as they probably still believe that (for example) if their Impr. (Top) % metric is 50%, then this means their ads appeared at the top of the search results page [above the organic results] 50% of the time... ๐–๐‘๐Ž๐๐†!

Why? Because confusingly, Google has now changed their definition of what a โ€˜Topโ€™ ad actually is.

According to Google, โ€œTop Ads are adjacent to the top organic search results. Top Ads are generally above the top organic results, although they ๐ฆ๐š๐ฒ ๐ฌ๐ก๐จ๐ฐ ๐›๐ž๐ฅ๐จ๐ฐ the top organic results on certain queries. Placement of Top Ads is dynamic and may change based on the userโ€™s search.โ€

Hmm... so if the term โ€˜Top Adโ€™ can now be used interchangeably to describe both an ad at the top of the page and also an ad somewhere in the middle of the page - the โ€˜topโ€™ part of the terminology now seems VERY misleading.

Dear Google, I donโ€™t know who needs to hear this but... There is absolutely no need for you to trigger two factor authen...
18/01/2026

Dear Google, I donโ€™t know who needs to hear this but...

There is absolutely no need for you to trigger two factor authentication 50x a week when Iโ€™m just trying to reduce a campaign budget by ยฃ8.90 in an account spending over ยฃ20,000 a month ๐Ÿคฆ

Iโ€™ve started including it in my slide decks to show new potential lead-gen clients why we (usually) start off with Searc...
18/01/2026

Iโ€™ve started including it in my slide decks to show new potential lead-gen clients why we (usually) start off with Search campaigns only on launch ๐Ÿ’ก๐Ÿš€

If your client is brand new to Google Ads, theyโ€™re probably looking for โ€œproof of conceptโ€. They just want to see that Google Ads can work for them as a new (profitable) lead-gen channel.

Trying to launch a new account, with no historical data, whilst deploying multiple campaign types is overkill.

Prove that Google Ads can deliver high-quality, relevant leads to your clients at a decent cost per acquisition first using Search Ads - worry about the rest later ๐Ÿ˜Š

โ€œWhy do our product titles look different on our live Shopping Ads Vs on our feedโ€ ๐Ÿค”Iโ€™ve been talking a lot about Shoppi...
18/01/2026

โ€œWhy do our product titles look different on our live Shopping Ads Vs on our feedโ€ ๐Ÿค”

Iโ€™ve been talking a lot about Shopping product titles this past month and was shocked how many Google Ads managers didnโ€™t know this:

Google ๐™ฐฬฒ๐™ปฬฒ๐š†ฬฒ๐™ฐฬฒ๐šˆฬฒ๐š‚ฬฒ has permission to re-arrange your product titles on Google Shopping ๐Ÿ›๏ธ

Product titles are dynamic in nature.

The only part of a product title Google will keep in place is the brand name, but only ๐—œ๐—™ you place this as the first keyword in your title. The rest is fair game ๐Ÿ”

Example:

Product feed title = ๐—ก๐—ถ๐—ธ๐—ฒ - ๐—”๐—ถ๐—ฟ ๐— ๐—ฎ๐˜… ๐Ÿต๐Ÿฌ - ๐—ฆ๐—ถ๐˜‡๐—ฒ ๐Ÿญ๐Ÿฌ - ๐—•๐—น๐—ฎ๐—ฐ๐—ธ
User Searches for = โ€œblack ๐˜ข๐˜ช๐˜ณ ๐˜ฎ๐˜ข๐˜น 90 ๐˜ต๐˜ณ๐˜ข๐˜ช๐˜ฏ๐˜ฆ๐˜ณ๐˜ด in size 10โ€
Live Shopping Ad title = ๐—ก๐—ถ๐—ธ๐—ฒ - ๐—•๐—น๐—ฎ๐—ฐ๐—ธ - ๐—”๐—ถ๐—ฟ ๐— ๐—ฎ๐˜… ๐Ÿต๐Ÿฌ - ๐—ฆ๐—ถ๐˜‡๐—ฒ ๐Ÿญ๐Ÿฌ

Interesting ๐†๐จ๐จ๐ ๐ฅ๐ž ๐€๐๐ฌ insightsWhen will growth in mobile search stagnate is the question? ๐Ÿค”
18/01/2026

Interesting ๐†๐จ๐จ๐ ๐ฅ๐ž ๐€๐๐ฌ insights

When will growth in mobile search stagnate is the question? ๐Ÿค”

This is genuinly how it feels ๐Ÿ˜‚
18/01/2026

This is genuinly how it feels ๐Ÿ˜‚

๐—ก๐—˜๐—ช! Google Ads Investment Strategy Interface ๐Ÿ†• Hereโ€™s 5 things you should know:1๏ธโƒฃ Officially announced back In October...
18/01/2026

๐—ก๐—˜๐—ช! Google Ads Investment Strategy Interface

๐Ÿ†• Hereโ€™s 5 things you should know:

1๏ธโƒฃ Officially announced back In October 2025 and now available in a majority of Google Ads accounts worldwide.

2๏ธโƒฃ Provides ๐—ฎ๐—ฐ๐—ฐ๐—ผ๐˜‚๐—ป๐˜-๐—น๐—ฒ๐˜ƒ๐—ฒ๐—น suggestions to illustrate the potential impact increasing campaign budgets will have on key metrics, such as clicks, conversions, or conversion value.

๐—œ๐—ป ๐˜€๐—ต๐—ผ๐—ฟ๐˜: Helps answer the question: โ€œ๐˜ž๐˜ฉ๐˜ข๐˜ต ๐˜ฆ๐˜ง๐˜ง๐˜ฆ๐˜ค๐˜ต ๐˜ธ๐˜ช๐˜ญ๐˜ญ ๐˜ช๐˜ฏ๐˜ค๐˜ณ๐˜ฆ๐˜ข๐˜ด๐˜ช๐˜ฏ๐˜จ ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ด๐˜ฑ๐˜ฆ๐˜ฏ๐˜ฅ ๐˜ฉ๐˜ข๐˜ท๐˜ฆ ๐˜ฐ๐˜ฏ ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜’๐˜—๐˜๐˜ด ๐˜ง๐˜ฐ๐˜ณ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฏ๐˜ฆ๐˜น๐˜ต 7๐˜ฅ๐˜ข๐˜บ๐˜ด?โ€.

3๏ธโƒฃ ๐—ก๐—ข๐—ง designed for long-term planning beyond 7 days and ๐—ข๐—ก๐—Ÿ๐—ฌ available for campaigns which are โ€˜Limited by Budgetโ€™.

4๏ธโƒฃ Available from the account-level recommendations tab ๐—ข๐—ก๐—Ÿ๐—ฌ.

5๏ธโƒฃ Often compared to (and not to be mistaken for) the pre-existing โ€˜Performance Plannerโ€™. See the image on this post which highlights the important key differences.

Will you be using this? ๐Ÿค”

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