04/04/2026
Stop automating things that don’t matter.
Here’s the framework we use to find automation ROI.
We see too many teams automate a task that takes 2 hours a week, then wonder why it didn’t move the needle.
Instead, we use this simple 2×2:
• High frequency + High impact → Automate now
• Low frequency + High impact → Build a playbook, keep human in loop
• High frequency + Low impact → Consider low‑code, but don’t over‑engineer
• Low frequency + Low impact → Leave it
Example:
For a recruitment agency, matching candidate profiles to job specs = high frequency, high impact → perfect for AI‑assisted matching.
Formatting invoices? Low frequency, low impact → don’t waste your dev resources.
What’s one task in your business that looks small but has a huge ripple effect when delayed?
That’s where you start.