The Accidental Marketer Australia

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The Accidental Marketer Australia

Teaching 'somebody-had-do-do-it' non-marketers how to do better marketing for their business. Marketing Coaching🍍6-week Online Bootcamp
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03/10/2026

It’s frustrating when more of your proposals don’t win you the job.

Your mind jumps straight to pricing. But the issue could have started in the first conversation: you and your prospect speak different languages and you didn't adapt.

If your style is different to theirs, you can present a solution that makes perfect sense to you, but not to them.

On October 28th, I'll be running a workshop where you can learn how to spot someone's style quickly, shift your approach and boost your chance of success.

The interactive full-day workshop is a collaboration with Maryanne Katsidis from MAK and is built with small-business budgets and real-world relationships in mind.

You’ll learn to:

• recognise different communication styles
• understand what drives different behaviours
• recognise what different people need from you
• navigate the 'tricky' people you need to influence
• better assess opportunities and adapt how you present your value
• recognise your own patterns to operate more effectively when the stakes are higher

You can apply what you learn to everything from what you post to how you pitch and follow up, and to the human interactions that shape every opportunity.

🍍 Wed 28 Oct | 10am – 4pm | Wayville, Adelaide
🍍 Only 12 spots: our ‘Goldilocks’ learning zone

Message me to chat about whether this is right for you, or learn more on Eventbrite: https://www.eventbrite.com.au/e/relate-like-a-pro-influence-with-impact-tickets-2000540240713

29/09/2026

Slick marketing doesn’t guarantee a sale.

You also need to read people well, build rapport and adapt your approach to make the most of every opportunity.

Join us for Relate Like A Pro: Influence with Impact, The Accidental Marketer Australia’s first full-day workshop, in collaboration with Maryanne Katsidis from MAK.

▪️Morning: learn to read and influence people more effectively across marketing, business development, and client service

▪️Afternoon: recognise the patterns that shape how you respond under pressure

🍍Wed 28 Oct | 10am–4pm | Wayville
🍍12 spots | $380 incl. GST and lunch

If you want to win more work, lead stronger teams and respond more effectively when it counts, don’t miss this one.

More details + bookings via the link in comments.

21/09/2026

Our subscribers never miss a beet.

Something new from The Accidental Marketer Australia is about to hit your inbox – with a little discount as thanks for trusting us with your email address.

Not on the list yet? Subscribe via the website and you can still make it in time for this offer on an Accidental Marketer first.

And if waiting isn’t your style, I hear you. Head to the ‘What’s On’ page of our website for a sneak peek at what it’s all about.. 👀

17/09/2026

Taking this week’s banana on its daily commute home again. This scenario isn’t just me, right? 👀

10/09/2026

Today is R U OK? Day and it matters because life isn’t all sunshine and roses for any of us.

I’ve faced some heavy life events in the last decade. The simple act of someone noticing when I’ve not been myself, or checking in when they know I’ve been going through something hard, has always made me feel a bit lighter.

Thanks to everyone who has shown me that you care. 💛💜

30/08/2026

For the past three days, I’ve had the pleasure of attending the Tammy's Table Business Community retreat with close friends and good associates who run small businesses here in South Australia.

In a busy world that asks us to value immediate gratification and commoditisation, I can’t express how wonderful it felt to spend three days together, in person, sharing ideas, experiences and rich, meaningful conversation.

Our conference packs also included some generous and thoughtfully chosen gifts from businesses within our community.

I’d love you to take a look through them, make a note of the businesses and, if you don’t already have an existing relationship and need one of these products or services, please seek them out first.

I feel very lucky to have shared the wisdom, laughter and genuine connection with this group. I’ve arrived home deeply grateful, with my heart very full.

28/08/2026

I laughed when I spotted this fishy mock up on the Vistaprint website today. See it? 👀

Note: AI used to shapen text quality.

09/07/2026

When you know *exactly* who is responsible. The joys of co-working!

01/07/2026

Your AI-generated logo isn’t protected by copyright and is more likely to make you blend in than stand out.

Before you hand your logo over to AI, here are two things worth thinking about: brand distinctiveness and your ability to protect it.

Life is demanding for Accidental Marketers. AI can start to feel like your best friend and your marketing saviour: it’s fast, cheap and accessible. You need a logo? You type in a prompt. It gives you one you like.

But stay with me here…

AI is working from what already exists. It has learned from patterns across a huge amount of data and is designed around probability. It gives you the most likely answer, not the most distinctive one.

AI’s default output is producing what’s most common. This goes against a fundamental requirement of a logo: to make you stand out.

Over time, you’ll invest money and effort into making your logo recognisable, and that value becomes worth protecting.

But if you’ve used AI to generate your logo, you won’t own the copyright. According to Arts Law, copyright in Australia depends on independent human intellectual effort.

While you can register an AI-generated logo as a trade mark, you can run into problems if it’s too similar to an existing trade mark, and it can be difficult to defend if you need to.

Your visual identity is anchored by your logo, second only to your business name in importance.

👀 Your logo walks ahead of you into every room.

That’s why investing in a human designer is worthwhile, even when it feels like a big investment.

🍍Before anyone starts designing, start with a solid brief.

A marketer can help you make top-level decisions about your positioning, audience, pricing and the signals you need your brand to send, so your designer understands their mission.

AI is brilliant for exploring ideas. But it’s best in a support role once the big decisions have been made.

Don’t put your most distinctive brand asset in the hands of a tool built to give you the average of what already exists.

Your brand should be made to stand out.

23/06/2026

Sometimes…

… I doodle in class.

Address

Adelaide, SA

Website

http://theaccidentalmarketer.com.au/

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