04/06/2026
Browse the shelves of your local Coles, Woolies or Aldi and you’ll find K-Roo, Australia’s leading retail kangaroo brand. The company has been offering this healthy, sustainable and distinctly Australian meat since 1987.
If the health benefits weren’t enough, K-Roo goes beyond already strict government regulations to set its own ethical and environmental standards. There’s a deep respect for animal and ecosystem; roos are always wild harvested, and a top-to-tail approach ensures nothing is wasted.
As a brand, K-Roo ticks every box. But the company knew that its marketing had room for improvement. Having long prioritised paid ads and email, organic social media was a big missing piece.
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