27/03/2025
Great working with David Gaff and Gordon Pont of Collab Agency to deliver an intimate, hands-on workshop on 'knowing thy customer'.
We explored how truly understanding your core customer is the foundation of a strong strategy. Market research and customer insights aren’t just valuable—they’re essential.
A key takeaway? Defining your target audience is one thing, but identifying your ideal customer takes deeper analysis. Not everyone in your target market is the right fit!
Thanks to everyone who joined and engaged in the discussion!