19/02/2026
The 3 types of marketing support, and why choosing the wrong model slows you down.
There are millions of avenues out there when it comes to finding support for your business and it can be really difficult to work out what you need. We find that most scaling businesses don't just need 'more help' they need the right type of help.
Here's what we see all the time:
1. The VA model
Task-focused.
You direct, the execute
Useful when you know exactly what needs doing, and have the time to manage it, provide feedback and keep on top of things
2. The Agency model
Campaign-focused.
Strategic from the outside.
Strong for launches or specific projects, but often disconnected from day-to-day operations (and expensive).
3. The Embedded Partner model
We work inside the business, and understand all the moving parts.
We see how marketing connects to systems, delivery, client experience, and capacity.
We don’t just complete tasks, we move work forward with context and ownership.
And that difference has a big impact when you’re scaling.
Most founders we support have already:
• Tried a VA
• Considered an agency
• DIY’d the backend in ClickUp or Notion
• Bought templates that never got implemented
When what they really needed was a strategic extension of their team
If you’re trying to decide what kind of support makes sense at your stage, we’re happy to break it down properly.
DM “HELP" and we'll help you work out what needs to be sorted and the best way to start getting things done.