12/01/2022
If you could only choose one, what would it be?โฃ
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This is a hard one, because it really depends on the stage and goals of your business.โฃ
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For me, it would have to be content marketing, at-least initially, especially for early stage entrepreneurs.โฃ
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My main reason for choosing that is because it's FREE and more genuine. You can drive more connection.โฃ
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People don't like being 'sold' to, so when you can warm them up by sharing value when it's time to 'sell' it's much more welcomed.โฃ
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Digital Marketing is to actively encourage someone to engage with you.โฃ
You specifically target them, but they may not have asked to be targeted, so their reaction to your brand may not always be a nice one!โฃ
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While content marketing can make a lot of sense across the whole funnel, digital marketing is more of a natural fit as a retargeting/down funnel mechanism.โฃ
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This is why it appears as though digital marketing is better at converting; but itโs merely because itโs attacking lower hanging fruits instead.โฃ
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๐คSo if you think about it like this.. ๐๐จ ๐ฒ๐จ๐ฎ ๐ฐ๐๐ง๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐๐ฅ๐ข๐๐ง๐ญ๐ฌ ๐ญ๐จ ๐๐จ๐ฆ๐ ๐ญ๐จ ๐ฒ๐จ๐ฎ ๐จ๐ซ ๐๐จ ๐ฒ๐จ๐ฎ ๐ฐ๐๐ง๐ญ ๐ญ๐จ ๐ ๐จ ๐ญ๐จ ๐ญ๐ก๐๐ฆ?โฃ
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๐๐ฆ๐ต ๐ฎ๐ฆ ๐ฌ๐ฏ๐ฐ๐ธ ๐ฃ๐ฆ๐ญ๐ฐ๐ธ.โฃ
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๐ณ๐๐๐๐๐๐๐๐๐: I do not recommend actually choosing one to stick with, for the best results use content and digital marketing combined. โฃ
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What I believe is while you can slowly step into promoting your content with digital marketing, itโs just wasting money to dive into digital marketing too early. โฃ
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For those who love an analogy..โฃ
Digital Marketing is like a ๐ flashy new race car, you think it will get your there faster, but it actually requires a lot of maintenance and costs a fortune. โฃ
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Content Marketing is the ๐ modest but reliable family car that gets you where you need to, safer, more sustainably, and more economically.โฃโฃโฃโฃ
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