TCACC

TCACC Specialising in finding revenue opportunities for volunteer run sporting organisations. We utilise data to reduce volunteers workload.

#1 brand that sponsors community sport is... Bendigo Bank It is a remarkable achievement to have two brands from the on...
20/03/2023

#1 brand that sponsors community sport is... Bendigo Bank

It is a remarkable achievement to have two brands from the one parent company in the top 3.

Who will stand atop the podium tomorrow, as the #1 sponsor of community sport?Guess the brand to win 2 x sponsorship ap...
19/03/2023

Who will stand atop the podium tomorrow, as the #1 sponsor of community sport?

Guess the brand to win 2 x sponsorship appointments as organised by TCACC

18/03/2023

Competition: Win 2 x sponsorship appointments sourced by TCACC.

Guess which brand is the #1 sponsor within the Australian Community Sport Sponsorship Industry.

We will reveal the #1 sponsor on Monday.

We are counting down the National top 21 brands that sponsor community sport. #2 - Thank you McDonald's
17/03/2023

We are counting down the National top 21 brands that sponsor community sport.
#2 - Thank you McDonald's

We are counting down the National top 21 brands that sponsor community sport. #3 - Thank you Bendigo Bank
16/03/2023

We are counting down the National top 21 brands that sponsor community sport.
#3 - Thank you Bendigo Bank

We are counting down the National top 21 brands that sponsor community sport. #4 - Thank you IGA
15/03/2023

We are counting down the National top 21 brands that sponsor community sport.
#4 - Thank you IGA

Are any of the top 10 industries that sponsor community sport under-represented in the brands that sponsor community spo...
14/03/2023

Are any of the top 10 industries that sponsor community sport under-represented in the brands that sponsor community sport?

If so, you may need to consider the independent businesses within those industries.

We are counting down the National top 21 brands that sponsor community sport. #5 - Thank you RSL Club's
14/03/2023

We are counting down the National top 21 brands that sponsor community sport.
#5 - Thank you RSL Club's

Common mistake: Seeking marriage at the first meeting
14/03/2023

Common mistake: Seeking marriage at the first meeting

We are counting down the National top 21 brands that sponsor community sport. #6 - Thank you Motor Groups
13/03/2023

We are counting down the National top 21 brands that sponsor community sport.
#6 - Thank you Motor Groups

12/03/2023

Imagine an industry where performance is celebrated. The upper echelon of the hierarchy report periodically, annually about the success and achievements of their organisation and also the brand that they represent.

Key performance indicators are shared with transparency and reasoning for why the results are as they are. Regardless of industry, one of the metrics that will be reported is revenue. It is at the heart of every business and industry.
For many, it is most important metric that is announced. Additionally, it instils confidence in customers, investors and employees.

Yet there is one industry that doesn't report their revenue. Despite a plethora of feel-good metrics being sung loudly.

And that industry is the sports industry.

State and national sport organisations only report their organisation financial position including revenue.

There is no acknowledgement if the financial position in particular revenue has increased or decreased within their sport.

Simply put, the sport industry leaders have no line of sight on a fundamental key performance indicator.

As such, a metric that isn't measured can't be improved.

Imagine what could be achieved if:
1. Peak sport organisations knew who their investors were aka sponsored their sport?
2. Brands had the ability to invest in a 'whole of sport' approach
3. Volunteers had training and support to generate money
4. There was a pathway for businesses to increase their investment from club to association to state/national sport org or in reverse
5. Peak sport organisations had actual (or event perceived) responsibility for the financial position of their sport
6. The largest stakeholder group responsible for revenue - sponsorship volunteers - were engaged and leveraged. The hours it would save volunteers is mind boggling.

Whilst, we can't change the priorities of other industry stakeholders, we can ensure that volunteers are well-resourced and supported in their efforts. Please reach out to TCACC if you need help finding new sponsors.

We are counting down the National top 21 brands that sponsor community sport. #7 - Thank you Toyota Australia
12/03/2023

We are counting down the National top 21 brands that sponsor community sport.
#7 - Thank you Toyota Australia

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