12/04/2026
Wanna know why your quality tanked when you hired more people?
I’ve been there.
It’s easy to control quality outputs when it’s just you. When I was directly responsible for client work, I didn’t have to explain what I wanted to anyone else. I could tweak until my heart’s content. When it was only me, I could go above and beyond whenever I chose.
Then I hired other people.
The lesson I quickly resigned myself to, is that people don’t do things as well as I would… at least, not straight away. So my solution was to double check the work. Review before it went to the client. Finalise the proposal myself. But there’s only so much of me to go around. As we got bigger, and took on more work, I physically couldn’t be everywhere at once. I couldn’t check every single email or proposal or solution sent to clients.
It was frustrating that I couldn’t see everything, and I couldn’t help but be worried that we were not maintaining the high standards of quality that my clients had some to expect. I was disappointed that my staff weren’t as good as I thought they would be. And I didn’t know what to do, because I couldn’t clone myself!
But what I learned – eventually – is that the issue isn’t capability of my staff, or my own capacity. It’s that my standards for quality are still living in my head.
As founders of our own business, so much of what we do is instinctive. But once we grow, instinct isn’t enough. The shift is learning how to get what’s in our heads OUT, and make those standards visible — defining outcomes clearly, agreeing on what “great” means, and letting people own the result rather than controlling every step.
Yes, it’s uncomfortable at first. It feels like releasing control.
But when we get what’s in our head into the team — properly — quality standards become something the whole team can live up to.
Where can you communicate standards to your people?