Online Prospects

Online Prospects Digital marketing management and consulting. Content marketing. Social media marketing. Search engine optimisation. Pay per click advertising.

Specialising in small to medium sized businesses. Making digital marketing easy for a busy business owner.

Do you know it? Head to .online.prospects to find out.
06/05/2020

Do you know it? Head to .online.prospects to find out.

Meet the team - this year Online Prospects celebrate 6 years in business, but have over ten years experience in traditio...
11/02/2020

Meet the team - this year Online Prospects celebrate 6 years in business, but have over ten years experience in traditional and digital marketing behind both our backs within various industries and with a great range of clients. Photo courtesy .veras

New on the blog .
17/09/2019

New on the blog .

Zesty marketing tips 🍋 Some facts about B2B marketing:🍋Digital tools such as SEO, PPC and Email are just as effective in...
10/09/2019

Zesty marketing tips 🍋

Some facts about B2B marketing:
🍋Digital tools such as SEO, PPC and Email are just as effective in many B2B industries as in B2C.
🍋B2B buyers like useful content - educate, educate, educate.
🍋B2B buyers often rely on third party consultants/sales people/buyer agents & good relationships with account managers. So focus some of your energy on those stakeholders too!
🍋B2B decision making is more complex and marketing to this group may be a longer and slower route but that means if the customer is happy with your service or product they are likely to stick around. Shopping around can also be costly for them, so if you get them, focus more on keeping their loyalty.
🍋Use a CRM - whatever you can afford. It is still less costly and more effective than hiring account managers and managing their turnover.

Have more questions about maintaining or growing your B2B customer base? Ask us a question. It’s on the house! .

What do you measure in your business? And what tools are you using? What are you Key Performance Indicators?Do you measu...
09/09/2019

What do you measure in your business? And what tools are you using? What are you Key Performance Indicators?
Do you measure just sales?
Do you measure quotes? Inquiries?
The ratio of enquiries to sales? And of quotes to sales?
The amount of quotes followed up? And not followed up?
The amount of searches of your product or services online?
The number of potential enquiries you are not receiving?
There is a lot to measure for today’s business owners. But what really matters and how do you manage all those records?

How do you ensure you’re not wasting time and enquiries proceed through to sales?
What software/mobile app or other tools you’re using to help you manage this quickly, easily and cost effectively?
Are you paying someone a wage to do all this?
Is there a better way?
As a business owner, you have to ask yourself these questions regularly in order to improve your business performance.

Please tell us what you measure in your business and what tools are you using? .

What is the purpose of your website?Is it meant to convert traffic into clients? Is it supposed to simply educate? Or se...
05/09/2019

What is the purpose of your website?
Is it meant to convert traffic into clients?
Is it supposed to simply educate? Or sell?
Is it supposed to bring customers into your physical store? Or it encourages people to call you? Or obtain an online quote?
We came across many businesses who said they had a website because that’s something you must have nowadays.
But without real purpose, and without strategic structure, your website is useless. It’s not doing the job. Bringing traffic to the website is only one part of the job. Converting traffic is another and equally important!
We offer honest advice to clients. We don’t go ahead with SEO services unless we know that clients digital marketing tools can perform on all ends. Everything has to work together to get you those calls and customers.
Get in touch if you have further questions. We are here to help.

Zesty marketing tips 🍊: what are the basic elements your home page should contain? 1. USP - Unique Selling Proposition. ...
21/06/2019

Zesty marketing tips 🍊: what are the basic elements your home page should contain?

1. USP - Unique Selling Proposition.
2. Less about you, more about the problem you solve! Appeal to your target market straight away!
3. Brand elements (logo)
4. Phone number
5. Call to action
6. An enquiry form/button that the visitor doesn’t have to look for. It should be visible and inviting.
7. Social links
8. Trust factor elements (accreditations/testimonials/etc)
9. Latest blog/news feed
10. Video is always a great idea!

Stay tuned for more! And happy Friday! đŸ™ŒđŸ„ł

Make sure you have everything in place to deliver what you promise:1. For example, are the people who provide the servic...
20/06/2019

Make sure you have everything in place to deliver what you promise:

1. For example, are the people who provide the service also answer customer calls? If not, are the people who answer the calls aware of what exactly you offer, of any current promotions, how they work etc; Are they aware of any latest changes that may affect how customers are serviced; Have easy access to service people to quickly answer any further questions?

A calm, confident person on the other end of the line is where trust factor starts to build up (or break down).

2. What about your suppliers and other co-workers? Make sure everyone is on the same page!

3. Never overpromise! Before you even answer customer enquiries, know what you will and what you won’t do for your clients! Both are important factors affecting your bottom line.

For example, unless you already have a solid relationship with someone you can outsource a certain part of your service, don’t tell your customers you ‘can do it too’!

If you overpromise and not quite get there with delivery, even if by a very small part, you will create an unnecessary negative impression and the word will spread much further than you think.

If you underpromise but deliver that tiny extra bit, tick another happy customer off your list.

Remember, making a sale is not the end, it’s just the beginning.

Stay tuned for simple marketing and digital marketing tips.

We can help you make better decisions for your business. .

Tracking your advertising dollar is not rocket science. For some, even a simple spreadsheet will do the job! It is so e...
20/06/2019

Tracking your advertising dollar is not rocket science. For some, even a simple spreadsheet will do the job! It is so easy to put this into the “too hard basket” and simply waste money. But it is actually not that hard to get organised and make better marketing decisions. .

We have the answers! Ask us in the comments field below👇or send us a message. .
04/06/2019

We have the answers! Ask us in the comments field below👇or send us a message. .

31/03/2014

Make your newsletters less frequent but more interesting.

19/03/2014

Your online marketing strategy must be integrated with your offline marketing activities. One never works without the other.

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