Forge & Guild

Name: Forge & Guild
Address: 28 Old North Road, Clare, SA, 5453, AU
Telephone: +61406080320

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Australia
Clare, SA
Forge & Guild

We help organisations make clear, strategic decisions about AI & Business Tech.

We work with government, industry and purpose-led organisations to cut through AI hype and build practical, responsible strategies that deliver long-term value

27/08/2026

Reminder! Tomorrow 10:30 am SA time - Why you cannot ignore governance of AI in your business.
Expert session, free to participate, Q&A session and opportunity to get real insights.

Yes, AI is helping in many cases, but it can also be an absolute pain if you don't have any guard rails. Same like vehicles, machinery, digital tools etc.
It does not have to be hard, and clarity is your friend.

REGISTER NOW! - Link comments
And make sure you follow us for more free online sessions.

This event is a part of the Business AI + Digital Toolbox Program.
🌟
This project is jointly funded by the Australian Government's Future Drought Fund and the Government of South Australia.

design.web.print

25/08/2026

10 am SA time - online session where we’ll cover the essentials of Optimising your Google Business Profile, leveraging 360° Virtual Tours on Google Maps and their benefits, as well as using Google Reviews to improve your organic ranking and draw traffic to your business. Whether you're a business owner or marketer, you'll gain practical insights to enhance your online presence and attract more local customers.
FREE EVENT

REGISTER NOW! - Link in bio or comment Google
And make sure you follow us for more free online sessions.

This event is a part of the Business AI + Digital Toolbox Program.
🌟
This project is jointly funded by the Australian Government's Future Drought Fund and the Government of South Australia.

PIRSA
nbn Australia
Honeycomb Design

19/08/2026

AI? For socials? Groundbreaking.

Plenty of businesses are already using AI to draft captions, tidy content calendars and get past the blank page.

The better question is: are you using it well?

Today at 10:30 AM SA time, social media expert Jarred Walker joins us online to unpack how to use AI for social media in a way that's useful, effective and less likely to get you penalised by platforms or ignored by your audience.

We'll look at what AI can help with, where it can trip you up, and how to keep your content sounding like a real business with a real point of view.

If you're using AI for socials, or thinking about it, this is a practical one to join.

Register or check the event details before 10:30 AM SA time today.
https://events.humanitix.com/ai-and-social-media-what-and-how-to-use-for-best-outcomes-for-your-business-jarred-walker

This event is a part of the Business AI + Digital Toolbox Program.
🌟
This project is jointly funded by the Australian Government's Future Drought Fund and the Government of South Australia.

design.web.print

18/08/2026

Thank you Yorke Peninsula - what an event to finish the Stage 1 of our Business AI + Digital Toolbox program.
Stage 2 starting tomorrow, so sign up (link in bio) or head to forgeandguild.au for registrations and info.

So, here is what we have coming up! (Still free and fully funded through )
👉 Google visibility and optimisation for small biz
👉 Social Media and AI - how to use it and how to not get penalised for it
👉 Why you cannot ignore AI Governance and what to do about it

REGISTER NOW!
Link in bio or https://www.forgeandguild.au/business-ai-digital-toolbox-program/
And make sure you follow us for more free online sessions.

This event is a part of the Business AI + Digital Toolbox Program.
🌟
This project is jointly funded by the Australian Government's Future Drought Fund and the Government of South Australia

PIRSA
nbn Australia
Honeycomb Design
The Sparkle Biz
halcyon_stables

12/08/2026

Transparency no longer depends on someone's honesty. Claude generated/edited text now carries an invisible mark that can survive copying & pasting, and even light editing.
This means that instead of being innocent until proven guilty, AI now carries the evidence against itself.
Many of us use it daily, and many of us pretend we don't.
---
So here is our disclaimer about this post (written by a human).
Used AI to find information, and verify it, as well as summarise it in smaller chunks.
Used AI to edit existing photo (just some colour changes and a bit of blur).
The rest is all put together in the old-fashioned way by a human, including typing these words. We believe in being helped by AI, and allowing ourselves a manual process to help with thinking and creative tasks. AI is great, but it is not magic.

07/08/2026

FINALLY - online sessions and one-on-one registrations are open.
Check out what is happening in our August events, and follow to get updates about September events.
So, here is what we have! (Still free and fully funded through )
👉 Google visibility and optimisation for small biz
👉 Social Media and AI - how to use it and how to not get penalised for it
👉 Why you cannot ignore AI Governance and what to do about it

REGISTER NOW! https://www.forgeandguild.au/business-ai-digital-toolbox-program/
And make sure you follow us for more free online sessions.

This event is a part of the Business AI + Digital Toolbox Program.
🌟
This project is jointly funded by the Australian Government's Future Drought Fund and the Government of South Australia.

Department of Primary Industries and Regions
Northern and Yorke LGA
NBN Australia
Honeycomb.Design - Graphics, Web, IT, Printing

06/08/2026

I am seeing this in many of our clients operations and in our own business. AI is exciting, but all of a sudden, you are trying to implement it on the fly, across multiple activities. You try this and that, and it kind of works, but when it doesn't you go do it manually yourself.
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Your small team is having their own AI tools, your data and IP is leaking and you don't even know about it. You know you should use it, so you keep investing resources in it, but then have to deal with the management of this parallel universe that to many still looks like smoke and mirrors.
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Another magical prompt is not going to save you.
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My friend, I feel you.
When you run a small team, there is a form of art to it.
AI is another team member. That is all.
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Decide their role, define the job. Give it resources. Make it good at one thing.
When this one is smooth. Get to the next step.
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We are covering this and many other topics in our training and mentoring programs. Some of them are fully subsidised, others are fully customised to your business reality.
https://www.forgeandguild.au/

04/08/2026

Google launched an AI tool that could edit its own satellite imagery. Within a day, people had faked a nuclear plant, a refugee crossing, and a flood that never happened. Google pulled the tool before most people even knew it existed.

That's the speed we're working with now. A convincing fake takes one sentence. Checking whether something is real still takes real time and real expertise, and right now that burden sits with whoever's looking, not whoever made it.

Google is the headline here. The pattern underneath is the actual problem: generation is moving faster than governance, at every level, from a single company's content policy to international standards for provenance.

Go to forgeandguild.au and sign up for news and training that gives you what counts, not just the noise.

24/07/2026

We are seeing a lot of this.
Someone starts using an AI tool to save time on a Tuesday. Six months later nobody remembers which tool, what data it touches, or who's responsible if it gets something wrong. That's not a hypothetical, that's what we are seeing with a lot of small businesses right now.
The fix isn't complicated or expensive.
One page.
List every AI tool in use.
Note what customer or staff data it touches.
Name one person accountable for each.
Done.
Government is tightening disclosure rules this year. The businesses caught out won't be the ones using AI, it'll be the ones who never wrote down what they were using it for.
The AI conversation is noisy and full of "magic prompts".
Stick around for what is practical for small to medium organisations. We do the work.

23/07/2026

BALAKLAVA!! So glad you asked! Here it is!
An additional W**e + AI event for business people who want better AI strategy and tools for their business.
This is the last one of the in-person events, so don't miss out!

🌟Register here
https://events.humanitix.com/wine-ai-business-ai-digital-toolbox-program-live-session-balaklava
This event is a part of the Business AI + Digital Toolbox Program.
🌟
This project is jointly funded by the Australian Government's Future Drought Fund and the Government of South Australia.

Department of Primary Industries and Regions
NBN Australia Northern and Yorke LGA Honeycomb.Design - Graphics, Web, IT, Printing

Address

28 Old North Road
Clare, SA
5453

Telephone

+61406080320

Website

http://forgeandguild.au/

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