Notice & Co

09/12/2025

Every year, someone announces that email is dead 🤭

And every year… our clients make more money from email.

Wild.

So in the spirit of bold, fearless forecasting, here are our official predictions for email marketing in 2026:

1. Companies will spend thousands on ads to collect email addresses, but will greet their new subscribers with absolute silence.

2. Personalisation will get smarter, but most won't use anything beyond "Hi FIRSTNAME."

3. Customer journeys will finally get mapped, as we collectively realise that getting the lead is the easy part - knowing what to do next is what's tough.

4. AI will assist, but not replace, great marketers. While AI may write more emails, it takes a human to understand your audience, offer and customer journey.

5. The businesses that win will be those who:
- Send consistent, valuable emails
- Know their audience
- Segment properly
- Automate intentionally

Looking to go all-in on email marketing in 2026? Book a free discovery call with us today! https://noticeandco.com/discovery-call/

01/12/2025

If there’s one move that will transform your marketing, your automation, and your customer experience next year… it’s this.

Most businesses jump straight into tactics - a welcome series here, a campaign there, a few automations stitched together.

But without a mapped customer journey, it’s like building a house without floor plans.

You can keep adding rooms… but eventually nothing connects.

When you map your journey, you finally get clarity on:
- What happens from the moment someone discovers you
- The gaps where leads fall through
- The touchpoints that feel clunky or inconsistent
- Opportunities to deliver more value
- Where automation can save time and improve customer experience

And here’s the real secret:

You don’t need more emails.

You need the right emails at the right moments.

A mapped customer journey gives you that.

It becomes the blueprint for every campaign, every automation and every interaction that follows.

So if you only commit to one thing in 2026…

Make it this. Map your customer journey before you build anything else.
Your future self (and your future revenue) will thank you.

10/11/2025

You’ve captured a new lead. 🎉

But… what happens next?

For so many businesses, the story ends there.

The lead comes in, and then… silence.

You’ve spent money on ads, social media, events, and content to get that contact, but without a clear strategy for what happens after they subscribe or enquire, you’re leaving money (and opportunity) on the table.

At Notice & Co, we call this the leaky bucket, the gap between marketing and technology where most businesses lose momentum.

That’s where a good automation strategy and customer journey changes everything.

It connects the dots between your marketing, sales and customer experience, so every lead gets the right message at the right time.

Because a new subscriber isn’t the end of your marketing journey.

It’s the beginning of a relationship. 💛

24/09/2025

Our wish? Stop making marketing automation harder than it needs to be.

We see it all the time.

Business owners and marketers jumping into ActiveCampaign and building 27 different automations before they’ve even nailed the basics.

Here’s the thing:
✨ Fancy automations won’t fix messy data.
✨ Over-segmentation usually leads to more confusion, not more sales.
✨ Complexity ≠ strategy.

Start with a simple customer journey. Build confidence. Then layer on the advanced stuff. Your future self (and your customers!) will thank you.

Wondering where to start? Head to www.noticeandco.com and book a free chat about getting support with your account.

27/08/2025

We audit a lot of ActiveCampaign accounts, and we've seen the good, the bad and the downright ugly.

The three most prominent mistakes we see new ActiveCampaign users make (that ultimately come back to bite) are:

1) Not understanding how data should be structured in ActiveCampaign and creating multiple static lists, instead of dynamic segments.

2) Not creating a Welcome Series to onboard new prospects, leaving brand new contacts to go cold (this hurts even more when paid ads are involved top of funnel!)

3) Not thinking about the key components of email marketing and how they can create campaigns that people actually want to engage with.

ActiveCampaign is our favourite piece of tech (obviously!), but if you don't get the basics right, you're setting yourself up for failure.

Day 1 of Notice & Co Live is all about building confidence, learning best practice and getting clarity on whether your account is set up to actually reach your business goals.

We'll cover the foundations, so you can finally stop second-guessing your setup and start using the platform with clarity.

Spots are limited to keep the training interactive, so if you’ve been wanting to get ActiveCampaign working properly for you, this is your chance.

Click here to join us: https://noticeandco.thrivecart.com/notice--co-live---brisbane-2025/

21/08/2025

🎉 Big news - Brisbane, we’re coming your way!

Notice & Co Live is coming to Brisbane on 18 & 19 September. Two days of hands-on ActiveCampaign training, real conversations, and practical strategies you can actually use.

👉 Day 1: Perfect if you’re still figuring out the basics and want to feel confident in your setup.
👉 Day 2: For those who are ready to go deeper with advanced strategies and smarter automation.

After years of helping clients online, two of our ActiveCampaign Consultants, Deanna Notice and Tracey Smith, are stepping out from behind the screen to bring you an event designed for learning and solving real ActiveCampaign challenges together.

We couldn’t do it without the support of our friends at ActiveCampaign 🙌 big thanks to all involved.

Seats are limited (because nobody wants to feel lost in a crowd). Get yours here:

Checkout page for Notice & Co Live - Brisbane 2025.

15/05/2025

Think marketing automation isn't for you? Think again.

30/01/2025

We are super excited to be taking part in the upcoming Comeback Conference, hosted by the epic team at The Digital Picnic.

Kicking off 2025 by connecting with THE best minds in marketing in Australia, plus small business owners = hell yeah ✨

There's no need to guess what Deanna will be talking about on stage.... yep, email marketing.

If you're looking for secrets to make more money from your email marketing list, then look no further. Deanna will be sharing our top tips for using marketing automation to send emails that sell 💰

If you're ready to go from inbox to income, then get your ticket!

https://www.thedigitalpicnic.com.au/tdp-tour/

19/01/2025

2025 is here and you may already feel like there's SO much to do and so little time to do it.

We were going to share our 2025 INS for email marketing, but decided to give you just three instead.

So drumroll please, here are our three email marketing W(INS) for this year.

If you do nothing else, these three things will help you make more money and keep your prospects and customers loving you for another year.

1) Clean your list

Yep, you heard us. Halloween is long gone, so it's time to clean the skeletons out of the closet. A clean email list will help you boost engagement, improve your sender reputation and make sure your emails actually land in the inbox.

2) Map your customer journey

We're genuinely thrilled that funnels are having their moment. But one email funnel is not enough to engage and nurture your audience to the point where they're ready to buy from you. Think about the journey your leads take from prospect to loyal customer and start thinking about what other touch points you need to help them know, like and trust you.

3) Strengthen your CTAs.

We want people to click. One of the easiest ways you can improve your click-through rate is to include a button that's clear to see and high enough in the email that people don't have to scroll. Your prospects are busy and distracted. Making it easier for them to get to 'the point' of your email will improve your engagement rates.

Need support? We're in your corner! Book a free discovery call today and let's chat!"

https://www.noticeandco.com/discovery-call/

08/01/2025

We have a channel in Slack called 🥰

It is really important that we celebrate wins, and that the entire team at Notice & Co hears the positive feedback we receive, whether they are client-facing or not.

The only thing we love more than the work that we do is when our customers see results! Thank you for your kind words

17/12/2024

I asked the Notice & Co ActiveCampaign specialists for their Christmas wishlists today.

Here are our top five things to stop doing in ActiveCampaign in 2025.

1) Running paid Meta ads without a nurture sequence in place to convert leads.

2) Creating automations on the fly and not mapping out the customer journey first.

3) Creating custom fields for your forms without thinking about how you will use the segmented data.

4) Refusing to clean unengaged contacts from your email list.

5) Creating multiple lists in ActiveCampaign instead of segmenting with tags.

Need help getting back on the nice list? Book a free Discovery call here: https://www.noticeandco.com/discovery-call/

27/11/2024

Marketing automation can seem complex, but ultimately it's about creating an engine for your business that attracts, engages and nurtures your leads.

When you get that right, your prospects learn to know, like and trust you. They see you as a solution to their problems. They want to buy from you.

More conversions = more money and a return on your investment in ActiveCampaign.

Need help with your ActiveCampaign account? Chat with us today: https://www.noticeandco.com/discovery-call/