Freckle DNA

Freckle DNA Freckle ® – Designers of Intelligent Communication™
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We’ve come so far and our goal is in sight! Keep an eye out to see all the places this great challenge has taken us! Or ...
30/05/2023

We’ve come so far and our goal is in sight!

Keep an eye out to see all the places this great challenge has taken us! Or check out our progress at https://bit.ly/424poYg

This May, Freckle will be joining thousands of other likeminded businesses and will be walking and running a total of 25...
26/05/2023

This May, Freckle will be joining thousands of other likeminded businesses and will be walking and running a total of 250km to raise funds to accelerate research into prevention, better treatment, and ultimately cures for multiple sclerosis..

We’d love you to join us in leaving MS where it belongs, behind us! Find our May50K team page here: https://bit.ly/424poYg

03/11/2022

We didn’t let the rain or wind slow us down! In October, we cycled 1,830km to fight kids’ cancer, raising over $700.

This extraordinary challenge took us all kinds of places. Our resident cycle champ, Johnny rode over 1000km alone!

Thank you to everyone who supported us during the Great Cycle Challenge!

This October will mark the fourth year that Freckle will be taking part in the Great Cycle Challenge to help raise funds...
29/09/2022

This October will mark the fourth year that Freckle will be taking part in the Great Cycle Challenge to help raise funds to end childhood cancer and save little lives.

We’d love you to join us as we ride 500 kms for this extraordinary organisation. Follow us here for all our updates!

Freckle helped breathe new life and colour into a long-established brand using a comprehensive style guide. This also tr...
28/09/2022

Freckle helped breathe new life and colour into a long-established brand using a comprehensive style guide. This also translated into a simple, sustainably designed resource kit that was user-friendly for the sales team and for optometrists.

Read the full case study here: https://www.freckle.com.au/osa-lenses

Find out about UAC’s exciting branding journey. It all began with a simple, almost throwaway remark about a business car...
22/09/2022

Find out about UAC’s exciting branding journey. It all began with a simple, almost throwaway remark about a business card. Read the full case study here: https://bit.ly/3bFZtlC

To help reinvigorate their appeal in the market and increase exhibitor participation and visitor numbers, the marketing...
14/09/2022

To help reinvigorate their appeal in the market and increase exhibitor participation
and visitor numbers, the marketing team at Diversified Communications enlisted
the help of Freckle. For the DesignBUILD Expo, we created revitalised sales collateral,
including brochures, invitations and a website.

Read all about the project here: https://bit.ly/3vLQ572

Freckle was tasked with revitalising the brand identity of AUSTREX, a global leader in livestock export and supply chain...
07/09/2022

Freckle was tasked with revitalising the brand identity of AUSTREX, a global leader in livestock export and supply chain management. Our goal was to convey the essence of the business - what AUSTREX stands for, and what benefits it brings to communities - in a fresh new brand identity.

Read about our rebranding journey with AUSTREX here: https://www.freckle.com.au/austrex

Essilor, a world-leader in optical lens technology, tasked Freckle with their 2021 Campaign roll-out. The See More, Do M...
01/09/2022

Essilor, a world-leader in optical lens technology, tasked Freckle with their 2021 Campaign roll-out. The See More, Do More campaign spanned from outdoor advertising, to social media and online advertising in Australia and New Zealand.

You can read the full case study here: https://bit.ly/3Pe5KTj

In celebration of Book Week 2022, we’re taking a trip down memory lane. “We might know how you feel” was a book we desig...
25/08/2022

In celebration of Book Week 2022, we’re taking a trip down memory lane. “We might know how you feel” was a book we designed in collaboration with Eli Lilly and Westmead Children’s Hospital. Our design journey was guided by a clear audience profile and some fun research into children’s books. It was fulfilling to work on a project that made a tangible difference to kids coming to terms with their diabetes.

Read the full case study here: https://bit.ly/3A2fsUG

So, how do you build trust and product recognition when 3 global giants merge to become the biggest pure-play agricultur...
28/07/2022

So, how do you build trust and product recognition when 3 global giants merge to become the biggest pure-play agricultural company in the world – Corteva Agriscience™? A question we embraced before launching the new brand to Australian growers and agronomists. Read all about the solution in our latest case study on Corteva here: https://bit.ly/3OBKp67

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