31/08/2026
Me, watching a small business owner spend three hours on a caption and ninety seconds on their bio. π©
Your Instagram profile is doing more work than you think. Someone hears your name, searches you on Instagram before your website ever loads, and decides in about three seconds whether to follow, scroll past, or buy.
Letβs talk about whatβs actually in there:
π Account type
π€ Your handle + display name
πΌοΈ Profile picture
βοΈ Your bio (thereβs a formula for this)
π Highlights
π Analytics
I built a free workbook that walks through all of it, in the order people actually read your profile.
GRAB IT HERE: www.brandassembled.com.au/instagram