07/07/2026
Sometimes teams aren’t misaligned because they disagree. They’re misaligned because everyone is carrying a different piece of the story.
This showed up clearly in a project we supported a little while ago - and it’s something we still see often. People were deeply committed to the work, but they were also managing shifting priorities, stretched capacity, and constant pressure to respond.
So the work wasn’t about telling people what mattered.
It was about helping staff and leaders make sense of the work together: what had shaped the organisation, what was pulling focus, and what needed to become clearer.
What shifted was simple, but important: shared language, clearer priorities, and a stronger foundation for alignment.
🔗 A link to the full case study is in the comments 👇
Where have you seen alignment break down because people were working from different versions of the story?
