21/08/2026
Happy World Entrepreneurs’ Day!
Today I’m celebrating something a little closer to home: my own business, LTW Marketing & Management.
I’ve been working for myself since 2018, after building my career across digital marketing, advertising and strategy. Over the years, my business has changed, grown and adapted alongside me.
I’ve worked with businesses of all shapes and sizes, from small local operators and charities through to established Australian and international brands. I’ve managed campaigns across Google, Meta and other digital platforms, worked across eCommerce, lead generation, SEO, analytics and tracking, and increasingly stepped into senior consulting and strategy roles.
One of the things I value most about running my own business is the variety. On any given week I might be deep in Google Ads data, fixing conversion tracking, developing a paid media strategy, advising another agency, working on a website, or helping a business work out where its marketing is going wrong.
There have been brilliant years, difficult years, clients I’ve worked with for years, projects that taught me a lot, and plenty of moments where being employed by someone else would probably have been simpler.
But I’m still here.
Eight years into running LTW Marketing & Management, I’m proud of the business I’ve built, the experience behind it and the fact that I’ve built a career around work I’m genuinely good at.
So for World Entrepreneurs’ Day, I’m giving my own little business some recognition.
Happy World Entrepreneurs’ Day to everyone else out there building something of their own.
