Robyn Simon

12/06/2026

Search is shifting, and you need to review your strategy accordingly. Google search volume is down 25% year over year, and AI search on platforms such as ChatGPT has grown over 300%. This Dynamic Business article will provide some insight to help you.

Heather Holmes of Publicity For Good explains what actually builds the kind of authority that gets your business recommended by ChatGPT, Claude and Perplexity.

22/05/2026

Great article from Business Builders. Do you have a clear strategy to build trust with your purchasers? Buyers need to know you are an authentic and trust worthy operator. Read more below.

Australians are becoming sceptical of online reviews, AI-generated content and sponsored posts, creating trust challenges.for business owners

17/05/2026

Brilliant Story from Dynamic Business.

Advice from a successful start up: "Start with a real problem. Businesses built around genuine need are much easier to sustain because the motivation behind them is stronger.”

This week's Founder Friday follows Kirsty Coates on building a brand while working full time and trusting a solution that worked overnight.

28/02/2026

5.6% of all searches are now done via AI. Neil Patel is a great one to follow if search is important to your business.

5.6% of all searches now happen on LLMs.

And I bet that number will increase drastically over the next year.

Technically, a good chunk of the normal searches are AI-enabled as well through AI Overviews.

If you haven’t started optimizing for being mentioned on LLMs, you should start now.

28/02/2026

Another great article from Michael McQueen - one of the most influential trend forecasters of our time.

14/01/2026

Dozens of scam ads in the US have been traced back to one physical address in Wyoming and US officials are currently investigating. But they are not deterred, and these scammers are now flooding the Australian market with sophisticated Facebook ads. Please be alert if you are purchasing from a site esp one that has a dot com address.

The businesses falsely claim to be locally owned and to sell high-quality Australian goods at discounted prices, when in fact they are based overseas and peddle poor-quality clothing and footwear.