Marketing Space

29/02/2016

First digital outdoor display in Australia campaign consisting only of emojis. http://www.bandt.com.au/advertising/goa-celebrates-valley-iconic-launch-australian-first-emoji-billboards

In bad news for advertising copywriters everywhere, Brisbane now has its first emoji-only outdoor campaign.

11/12/2012

Check out the rebrand of Rebel sport - very impactful, much more fresh, hip and modern. Marketing Space like it :-)

http://www.marketingmag.com.au/news/rebel-rebrands-to-black-and-yellow-to-tackle-premium-market-28236/ #.UMZ1_Bz_vm1

Rebel Sport has unveiled a new look as part of efforts to revitalise the brand and positions itself in the premium end of the sporting good retail market. The new brand identity, developed by branding and design consultancy Hulsbosch, includes a new logo, store redesigns and new brand executions acr...

21/11/2012

New blog article about viral marketing: the holy grail or smoke & mirrors?

http://marketingspace.com.au/blog/the-most-popular-viral-campaign-in-australia.html

Word of mouth, or word of mouse (in the online world) is a marketing goal for pretty much every business. This campaign for Melbourne's Metro Trains is the latest most popular viral campaign in Australia – check out the campaign video called Dumb Ways to Die which is a 3 minute cartoon and song styl...

20/11/2012

An amusing but also quite insightful run down on some of the biggest social media platforms via a funky wix infographic - what & who they attract

http://www.wix.com/flash/infographic/social-stereotypes.jpg

17/10/2012

Check out some great examples of small business logos - branding with strong marketing impact.

http://marketingspace.com.au/blog/what-does-a-great-logo-look-like.html

As a passionate (read: obsessed) marketer I was recently spurred into writing this article after coming across this campaign for foster parenting, as I thought the logo in the adverts was so apt. A gorgeous symbol of togetherness of an adult and a child – simple, striking and touching.

17/10/2012

Read about 5 essentials to a great logo on our blog:
http://marketingspace.com.au/blog/5-essentials-to-a-great-logo.html

Like most small businesses, when I started my business, I wanted the logo to be perfect. But a perfect logo means different things to different people. As a marketer and business owner, a rule I always use is to put yourself in the shoes of the customer, or more importantly in the headspace of a cus...

04/10/2012

If you want a journalist to interview you for a story, you are going to have to get their attention. One of the most effective ways of doing this is by sending

25/09/2012

PR tip - good read

When creating a PR strategy for your business, radio often gets overlooked in favour of gaining media coverage on TV, print or online publications. However

24/09/2012

A great way to stimulate word of mouth (or word of mouse for online/social sharing) on facebook is getting your customers or clients to tag your business in their posts.

To add a tag the user simply needs to type " name" as they write their status update and facebook will show the relevant names for the user to pick from & they just select the correct name.

For more info about how tagging works, check out:
https://www.facebook.com/about/tagging

Add tags to share more about the people you're with, the places you go and the things you do.

23/08/2012

Good article about LOCAL search on GOOGLE to understand how to get your business listed.

http://www.ewebmarketing.com.au/blog/changes-to-local-search-and-what-it-means-for-you-infographic/?utm_source=E-Web+Marketing+Oracle+Newsletter&utm_campaign=06f08ee9b7-Oracle_Aug_2012&utm_medium=email #

Are you a local business that relies on SEO for your Google Places? Recent changes may be affecting your listing. Learn more with this handy infographic.

09/07/2012

Just as businesses are getting a handle on how to manage pages, Facebook go & make things harder.

Facebook have changed the way business page feeds are displayed to likers, limiting the status updates to a certain number of users only. To ensure likers see posts, they need to click/hover the 'Liked' button and select the 'show in news feed' option.

So for pages you 'Like' and if you have a business FB page, be aware!

25/06/2012

Coke's very successful 'Share a Coke' with... campaign is reviewed - read on to find some lessons that might help you with marketing

http://www.marketingmag.com.au/case-studies/share-a-coke-campaign-post-analysis-15944/

Campaign: Share a Coke Client: Coca-Cola Agencies: Naked Communications, Ogilvy, Wunderman, Ikon, Fuel, Urban, Momentum, One Green Bean Background With the world flocking to the digital space, the way we connect has started to change, and, it would seem, the more friends we gather online the fewer w...