We help people start or scale side hustles, especially creatives and musicians, by unearthing what's possible and working with you to make it happen. Everyone knows the world is changing and it is not going to change back anytime soon, so you need to create a future that suits you and your own unique creative contribution. Your unique creative contribution could be the creation of a simple and eff
ective business theory, a new way of thinking about an old problem, designing a process that is customer delighting, the design of clothing, a pair of shoes or jewellery, artisan craft, modern art or a song that speaks to you like no other song has before. The good news is the future is rule free - you can choose how you want to be and what you want to do. You can add a side hustle, which might become your full hustle or stay as a side hustle forever, while you work full time, or maybe you would like to have many side hustles (welcome to my world). It is within your power to decide; all gradients are possible! Christina has cultivated the ability to walk into any industry, see what is not seen, distil what is complicated, and simplify the chaos. This skill has been forged in a deliberate and concentrated way for over 20 years, through Personal Coaching and working in Organisational Change Management (before it was even a discipline). Are you a musician? - then read this! Most recently, Christina's attention has been drawn to the music industry. She has had a healthy obsession with music, like forever, and is constantly blown away by the amount of talent out there. While there have been a lot of changes to this industry over the years the relevance of the industry is a strong today as it has ever been. Songs still capture our emotions and explain how we are feeling, they still speak to us like nothing ever before. Making it in the industry has changed dramatically, so new ways need to be created. The rise of the artisan carving a unique way that suits you and your style has never been more relevant than today. You need to do this your way, without sacrificing your musical integrity, and move your side hustle into your main hustle. As the author of Working Your Mojo, Christina has created a 6-track process for musicians & creatives to gain clarity around their music career, and teaches them how to implement their ideas using tangible actions, without spending loads of money. Working Your Mojo is written for musicians & creatives who want to get the results they are expecting, their way. Working your Mojo is all about your music, your way!
