The Product Bus

12/01/2026

The biggest risk in digital health isn’t the tech, it’s skipping buyer validation.

Why does it matter? Healthcare is complex. Buyers, users and beneficiaries are often different people. Procurement is slow. Regulation matters. So guessing your way through validation costs more time and money than most founders have. And if you don’t know who's paying, you're not ready to build.

Validate Express: Digital Health Edition is a structured 12-week online validation sprint for founders who want evidence, not assumptions.

You’ll clarify your buyer, test willingness to pay, understand your pathway to adoption, and make smarter decisions before investing in a build.

If you’ve got a digital health or wellbeing idea or even an MVP and want to give it a real shot, this is where to start.

Applications open 16 January. Find out more at the link!

Boost your digital health startup with the Startup Ideation Validation Course. Transform ideas into validated products in 12 weeks.

25/06/2025

Are you building something people actually want?

Too many founders spend months (or years) building based on assumptions rather than evidence. The result? Products that don't find their market.

Validate Express is our virtual cohort program designed to help early-stage founders get clarity on their market. Through proven frameworks and peer collaboration, you'll learn to:

✅ Identify your ideal customers (not just who you think they are)
✅ Test your assumptions systematically
✅ Discover what people will actually pay for

Our next cohort intake opens 4 July and starts 28 July. Join our upcoming information session to see if Validate Express is right for your startup journey.

https://lu.ma/5fg6lnst

Who should attend? Early-stage founders who want to build with confidence, not just hope.

Join our information session to learn how Validate Express helps early stage founders avoid costly mistakes by systematically testing market assumptions and…

05/05/2025

Our next Validate Express Cohort kicks off next week and there's still time to register!

If you're building or launching, your No. 1 job is finding your paying customers and working out what a repeatable and scaleable buying pattern will look like.

Validate Express is focused on just that, with group coaching and feedback sessions and practical strategies to implement between them to give you the clarity you need.

You can choose one of two groups depending on the time that suits you:

Mondays 7:00 - 8:30 pm OR Thursdays 12:00 - 1:30 pm (fortnightly)
Times are AEST - sessions conducted via Zoom

Register here: https://theproductbus.com/home/startups/validate-express/

10/04/2025

We’re all set up at the ILab Pitch Night for in Brisbane! Proud to be sponsoring UQ Ventures fantastic programs in 2025!

11/12/2024

Melbournites - there's an awesome end of year startup event in Melbourne tomorrow being run by Aussie Founders Club and Newsary which is not to be missed!

Our Founder Scotty Allen is a workshop as part of the program and we have a discount code for you if you'd like to attend.

Scotty will be running a new version of our MVP Killers Game as a workshop at Australia’s Biggest Startup Storytelling Event on Thursday, 12th December!

Join us at 3:30 PM in the Interactive Session Room, Collingwood Yards (35 Johnson Street) for "MVP Killers: Things that Kill Product Launches and How to Avoid Them."

This 45-minute, hands-on session will take you through 11 funny but painfully relatable archetypes that highlight common pitfalls startups face when bringing a product to market, and, more importantly, how to avoid them.

Wristbands can be collected before 2:30 PM at Linktree or up until 4:30 PM at Collingwood Yards.

This full event is HUGE with lots of options for panels and workshops and a Christmas party following.

You can grab your tickets here: https://lu.ma/g443wp7e

Use "EOY Mates" for 22% off tickets, and make sure you map out your itinerary so you don’t miss a thing—build your Itinerary here: https://lnkd.in/gGUXk5py

06/11/2024

All ready to go for our first “Before You Build” workshop in Melbourne! Looking forward to a great morning doing a deep dive on SaaS.

29/07/2024

This Wednesday is our July Masterclass - a session for founders, startup teams, and product folks looking to understand early adopters and customer segments.

If customer identification and acquisition is on your mind, this session will definitely help!

Pop your thinking caps on and grab your free seat now!