Plane Crazy

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It all started with - blinding self belief, oodles of creativity and nowhere to showcase it.
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Wherever we looked, we saw things from a different perspective - whether it was sauntering slowly down the streets of Paris, or stuck in a law school dorm room.
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It was in this dorm room that we combined our creative juices and love for efficiency, and Plane Crazy was born.
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3 years later, here we are - blending business with art to ensure that your brand meets its every goal at Plane Crazy, we strongly believe that storytelling powered by strategy is the optimum way to drive results.

22/09/2026

Laani now on Nykaa!

Digital assets created by us.

06/08/2026

𝗧𝗵𝗲 𝘀𝘁𝗿𝗼𝗻𝗴𝗲𝘀𝘁 𝗯𝗿𝗮𝗻𝗱𝘀 𝘁𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗲 𝘀𝗲𝗮𝗺𝗹𝗲𝘀𝘀𝗹𝘆 𝗳𝗿𝗼𝗺 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘁𝗼 𝗽𝗵𝘆𝘀𝗶𝗰𝗮𝗹.

For Amichi, we extended the identity beyond the screen, designing a physical environment where the brand comes to life through every detail.

The result is an experience that feels connected from the first click to the moment you walk through the door.

End-to-End Brand Development · Brand Strategy · Verbal Identity · Visual Identity · Packaging Design · Website Design & Development · Social Media Strategy

For Amichi Napoli Pizzeria by PC | Creative Agency

05/08/2026

𝗔 𝗻𝗲𝘄 𝗽𝗶𝘇𝘇𝗲𝗿𝗶𝗮 𝗼𝗽𝗲𝗻𝘀 𝗶𝗻 𝗕𝗮𝗻𝗱𝗿𝗮 𝗮𝗻𝗱 𝘀𝗼𝗺𝗲𝗵𝗼𝘄 𝗱𝗼𝗲𝘀𝗻’𝘁 𝘁𝗮𝗸𝗲 𝗼𝘃𝗲𝗿 𝘆𝗼𝘂𝗿 𝗳𝗲𝗲𝗱? 𝗡𝗼𝘁 𝗼𝗻 𝗼𝘂𝗿 𝘄𝗮𝘁𝗰𝗵.

We built a social presence that extended Amichi’s visual and verbal identity, making the brand feel just as fresh, playful and inviting online as it does around the table.

End-to-End Brand Development · Brand Strategy · Verbal Identity · Visual Identity · Packaging Design · Website Design & Development · Social Media Strategy

For Amichi Napoli Pizzeria by PC | Creative Agency

05/08/2026

𝗧𝗵𝗲 𝗯𝗿𝗮𝗻𝗱 𝗳𝗼𝘂𝗻𝗱 𝗶𝘁𝘀 𝘃𝗼𝗶𝗰𝗲.

Inspired by the meeting of Bombay spirit and Italian soul, we crafted a verbal identity that feels both locally familiar and unmistakably Italian.

The result is a brand that feels welcoming, distinctive and unmistakably Amichi.

End-to-End Brand Development · Brand Strategy · Verbal Identity · Visual Identity · Packaging Design · Website Design & Development · Social Media Strategy

For Amichi Napoli Pizzeria by PC | Creative Agency

03/08/2026

𝗘𝘃𝗲𝗿𝘆 𝗱𝗲𝘁𝗮𝗶𝗹 𝘀𝗵𝗮𝗽𝗲𝗱 𝗮 𝗯𝗿𝗮𝗻𝗱.

For Amichi, we built an identity rooted in the friendship that started it all—bringing together Bombay spirit and Italian soul through a warm, distinctive visual language.

The result is a complete brand system, designed to be recognisable long before the first slice reaches the table.

End-to-End Brand Development · Brand Strategy · Verbal Identity · Visual Identity · Packaging Design · Website Design & Development · Social Media Strategy

For Amichi Napoli Pizzeria by PC | Creative Agency

07/06/2026

For Peach, packaging and brand expression were not treated as an afterthought.

Once the identity was defined, the next step was to carry it across the experience of the brand, from boxes and wrapping paper to tags, labels and small printed details.

The mascot, shapes and colour palette were used across different scales, creating a visual language that feels familiar without becoming predictable.

Every touchpoint had to feel considered, but still easy and childlike in spirit. The pattern extended across clothing, packaging and more, allowing the brand world to hold together across formats.

Brand Identity · Visual Language · Packaging · Stationery ·
E-commerce Website Design & Development
By .co

06/06/2026

For Peach, the digital experience had to hold the same warmth as the brand itself.

We designed and developed an e-commerce platform that brings the Peach world online with clarity, colour and ease. The website was built for parents to navigate simply, while still carrying the character and energy of a children’s brand.

The interface stays playful without getting in the way of function. Product browsing, storytelling and checkout were treated as part of one seamless experience.

A website built to feel simple, expressive and true to the brand from the first click.

Brand Identity · Visual Language · Packaging · Stationery · E-commerce Website Design & Development
By .co

05/06/2026

For Peach, the identity began with a character.

The brief was to build a kidswear brand that felt warm, expressive and easy to grow across categories. We created a friendly hippo mascot that could move through the world of the brand with personality, not just sit as a static logo.

The snout was shaped as a subtle nod to an actual peach, giving the mark a softer visual memory.

The choice of a hippo came from a more layered thought. Hippos are known for emotional and spatial intelligence, a quality that sat well with a brand made for children who are constantly learning, feeling and becoming.

From the mascot to the type, colour and graphic system, the identity was built to feel joyful without becoming loud.

Brand Identity · Visual Language · Packaging · Stationery · E-commerce Website Design & Development By .co

18/05/2026

The iconic Judith Leiber makes its India debut with a flagship store at .chanakya in Delhi ✨

In collaboration with .communications.

📸:

14/03/2026

A new look for guilt-free indulgence.

Packaging for The Brooklyn Creamery’s newest gelato launch across India and the Middle East, marking the brand’s entry into the gelato category.

Address

Melbourne, VIC
3000

Website

http://www.thisisplanecrazy.com/

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