The Joinery Coach

The Joinery Coach Most people don’t like being told what to do. But most do want help to solve their problems. We do things differently. And it was a struggle for sure.

We start by finding what is hold you back from the success you want. That becomes the first step we help you with. At The Joinery Coach, we work with the owners of joinery and cabinet business (and their teams) by coaching and teach them how to build a business that Rocks! We are a “Done with You” program not a “Done for You”
I believe there is something very special about designing and buildi

ng things like cabinets and joinery. In this day and age where technology rules everything, craftspeople are becoming more and more unique and sought after. For the first part of my working life I was a craftsman working long hours trying to create a name for myself while struggling with the balance of business and family. Long hours in the business while missing some of my son’s life events in the hopes the business will create a better life for us down the road somewhere. Sadly, for some, that better life from the business never happens. It is not something that just happens. You must take specific well planned steps towards this goal and most likely, you will need to learn how to do this just like going through an apprenticeship for business
For me, I was fortunate to have been guided by some of the best people in the industry who taught me how to not only create great products, but also how to create a great business. My life goal now is to pass this knowledge on to other so you can have the lifestyle you want from the effort and risk of operating your business. Cabinetmakers and joiners have these incredible abilities to create beautiful products but tend to lack some core business skill to make the business as successful as it should be.

25/08/2026

Alastair of .joinery.and.design came to us dissatisfied with the glut of business coaches out in the world, offerring the same old thing. Why he decided on TJC? We only work with joinery businesses. We understand the industry and have worked in this industry for over 30 years. As Bruce says - he's got the bad back to prove it.

Real strategies, no theory, real results.

www.thejoinerycoach.com

24/08/2026

There’s a lot of new people here! Hello and welcome! I am Bruce!

So what’s it really like to be the CEO of The Joinery Coach? Well this video says it all.

What it doesn’t say? This is my life’s passion and purpose. Helping joiners progress and build businesses that bring them purpose, passion and freedom.

If this sounds like something you want out of your joinery business, we want to help you!

www.thejoinerycoach.com

If you are still setting up kitchens on the factory floor just to find mistakes & errors, you are wasting all kinds of m...
21/08/2026

If you are still setting up kitchens on the factory floor just to find mistakes & errors, you are wasting all kinds of money and time.

We help all of our clients work towards achieving this. And once they do, they don't go back.

Our results are grounded in real life not theory. Not many "business coaches" can say that.

www.thejoinerycoach.com

21/08/2026

Yesterday we got together at SCM Australia with a group of clients and joiners around Victoria, Melbourne to discuss Systems Thinking and how that can translate to a joinery business - beyond software! We also had an incredible tour of SCM Australia to see their innovative machinery.

Proud to be moving this industry forward in the right direction!

18/08/2026

Digging deep and getting to the root cause of mistakes and errors meant that Orchard Joinery could stop setting kitchens up on the factory floor in order to pin point defects.

Here's the reality, that method may allow you to find defects but it does not stop defects at the source.

By tracking mistakes & errors you allow defects to become data. And data drives decisions.

That's what we help you with at TJC.

www.thejoinerycoach.com

17/08/2026

Andddd we are back to reply to the comments, haters, trolls and fans part two! Keep em coming.

www.thejoinerycoach.com

16/08/2026

Repsonding to the comments / haters / trolls and fans! Keep em coming! 😎

www.thejoinerycoach

14/08/2026

We are now one month into the new financial year and if you are feeling the squeeze and want to change things - reach out. We would LOVE to work with you. Join now and get a FREE business assessment.

www.thejoinerycoach.com

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Melbourne, VIC

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