The Joinery Coach

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The Joinery Coach Most people don’t like being told what to do. But most do want help to solve their problems. We do things differently. And it was a struggle for sure.

We start by finding what is hold you back from the success you want. That becomes the first step we help you with. At The Joinery Coach, we work with the owners of joinery and cabinet business (and their teams) by coaching and teach them how to build a business that Rocks! We are a “Done with You” program not a “Done for You”
I believe there is something very special about designing and building things like cabinets and joinery. In this day and age where technology rules everything, craftspeople are becoming more and more unique and sought after. For the first part of my working life I was a craftsman working long hours trying to create a name for myself while struggling with the balance of business and family. Long hours in the business while missing some of my son’s life events in the hopes the business will create a better life for us down the road somewhere. Sadly, for some, that better life from the business never happens. It is not something that just happens. You must take specific well planned steps towards this goal and most likely, you will need to learn how to do this just like going through an apprenticeship for business
For me, I was fortunate to have been guided by some of the best people in the industry who taught me how to not only create great products, but also how to create a great business. My life goal now is to pass this knowledge on to other so you can have the lifestyle you want from the effort and risk of operating your business. Cabinetmakers and joiners have these incredible abilities to create beautiful products but tend to lack some core business skill to make the business as successful as it should be.

13/10/2026

End Of Year Rush Part 1 - Bruce is here to talk about some of the key things that can get you through the end of year rush and why you may be feeling overwhelmed. Keep watching - this is a longer video than most - but well worth it.

www.thejoinerycoach.com

09/10/2026
08/10/2026

If you're watching ths Bruce - please, leave me alone. It has to stop. 🤦🏻‍♂️

www.thejoinerycoach.com

07/10/2026

We'll stop when they stop.

Keem the comments coming. They really do give us a smile...or a smirk.

www.thejoinerycoach.com

07/10/2026

You're a di****ad - we are tradesman.

Yes Pep - we are tradesman, but you're not working in a tradie business. You're a manufacturing business.

A hill we will always die on.

www.thejoinerycoach.com

05/10/2026

Another great comment - "Please don't confuse kitchens and bathrooms with joinery - it's insulting."

Keep em coming.

www.thejoinerycoach.com

03/10/2026
03/10/2026

Here's the difference in a tradie mindset v manufacturing mindset - manufacturing needs project management - it's essential. Whether you're using a workflow app or an ERP you gotta learn how to systemise and manage your projects from start to finish first. So unexpected delays don't become bottlenecks or gaps in your business.

If this sounds familiar. Book A Chat.

www.thejoinerycoach.com

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Melbourne, VIC

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