Centre for Strategic Communication Excellence

Centre for Strategic Communication Excellence The Centre for Strategic Communication Excellence is a global leader in strategic communication mana

Explore Our Training Calendar ๐Ÿ“† Learn alongside peers who take communication seriously, wherever you are in the world. O...
31/08/2026

Explore Our Training Calendar ๐Ÿ“†

Learn alongside peers who take communication seriously, wherever you are in the world. Our programs run both face-to-face and virtually across Asia-Pacific, North America, Europe, Africa and the Middle East, bringing together professionals who are ready to step into more strategic roles. Youโ€™ll gain practical insight you can use straight away, have real conversations about the challenges youโ€™re facing and build connections that continue well beyond the course.



Mari Lee honoured as CSCE Fellow for advancing professional capability, knowledge and social impact.The Centre for Strat...
18/08/2026

Mari Lee honoured as CSCE Fellow for advancing professional capability, knowledge and social impact.

The Centre for Strategic Communication Excellence (CSCE) proudly recognises Mari Lee as its newest CSCE Fellow, honouring her sustained contribution to professional development, communication knowledge and the use of strategic communication to create measurable organisational and social impact.




๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ณ๐—ฒ๐—ฒ๐—ฑ๐—ฏ๐—ฎ๐—ฐ๐—ธ ๐—บ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ๐˜€.We want to make sure the Centre for Strategic Communication Excellence is working as well as it ca...
12/08/2026

๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ณ๐—ฒ๐—ฒ๐—ฑ๐—ฏ๐—ฎ๐—ฐ๐—ธ ๐—บ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ๐˜€.

We want to make sure the Centre for Strategic Communication Excellence is working as well as it can for our community.

Our short survey will help us better understand what's working well, where we can improve, and what you want to see from us in the future. It takes just five minutes to complete.

All responses are anonymous unless you choose to share your contact details at the end.

Please take a few minutes to share your voice!

Thank you for being part of the CSCE community.



๐—ง๐—ต๐—ฒ ๐—›๐—ถ๐—ฑ๐—ฑ๐—ฒ๐—ป ๐—–๐—ผ๐˜€๐˜ ๐—ผ๐—ณ ๐—๐—ฎ๐—ฟ๐—ด๐—ผ๐—ป: ๐—ช๐—ต๐˜† ๐—ฃ๐—น๐—ฎ๐—ถ๐—ป ๐—Ÿ๐—ฎ๐—ป๐—ด๐˜‚๐—ฎ๐—ด๐—ฒ ๐—ถ๐˜€ ๐—ฎ ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ ๐—”๐—ฑ๐˜ƒ๐—ฎ๐—ป๐˜๐—ฎ๐—ด๐—ฒWe reach for jargon to sound experienced, save tim...
11/08/2026

๐—ง๐—ต๐—ฒ ๐—›๐—ถ๐—ฑ๐—ฑ๐—ฒ๐—ป ๐—–๐—ผ๐˜€๐˜ ๐—ผ๐—ณ ๐—๐—ฎ๐—ฟ๐—ด๐—ผ๐—ป: ๐—ช๐—ต๐˜† ๐—ฃ๐—น๐—ฎ๐—ถ๐—ป ๐—Ÿ๐—ฎ๐—ป๐—ด๐˜‚๐—ฎ๐—ด๐—ฒ ๐—ถ๐˜€ ๐—ฎ ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ ๐—”๐—ฑ๐˜ƒ๐—ฎ๐—ป๐˜๐—ฎ๐—ด๐—ฒ

We reach for jargon to sound experienced, save time, or signal we belong โ€” but the moment we're communicating with anyone outside our world, it becomes a barrier instead of a shortcut.

This piece argues that plain language isnโ€™t about dumbing things down; it's a genuine strategic advantage, and jargon carries real hidden costs: slower decisions, eroded trust, and even the perception that you're hiding something.

Backed by research on what builds trust with an audience, it makes the case for clarity as a business risk worth taking seriously. Read on for five questions to ask before you write your next message.


10/08/2026

๐Ÿ“˜ Business Communication in English (BCE) Program

English is the language of global business, but communicating confidently and professionally at work requires much more than good grammar.

For professionals who speak English as a second language, that gap can show up in everyday moments โ€” an email that doesnโ€™t quite hit the mark, a meeting where itโ€™s hard to jump in, a presentation that doesnโ€™t feel as polished as your ideas deserve.

The Business Communication in English (BCE) Program is a practical, six-week online professional development program designed for professionals who want to strengthen the way they communicate in English in real workplace situations. Whether youโ€™re writing emails, participating in meetings, delivering presentations, working with clients, or collaborating across cultures, this program will help you communicate with greater clarity, confidence, and impact.

Unlike traditional English language courses, the BCE Program focuses on the communication skills professionals need every day. Through interactive live sessions, practical activities, feedback, and real-world scenarios, youโ€™ll develop skills you can apply immediately in your workplace.

๐ŸŒ ๐—”๐˜€๐—ถ๐—ฎ-๐—ฃ๐—ฎ๐—ฐ๐—ถ๐—ณ๐—ถ๐—ฐ ๐—ฎ๐—ป๐—ฑ ๐—ก๐—ผ๐—ฟ๐˜๐—ต ๐—”๐—บ๐—ฒ๐—ฟ๐—ถ๐—ฐ๐—ฎ
18 August 2026, at 7:00 PM EDT
19 August 2026, at 9:00 AM AEST

๐ŸŒ ๐—˜๐— ๐—˜๐—ก๐—” ๐—ฎ๐—ป๐—ฑ ๐—ก๐—ผ๐—ฟ๐˜๐—ต ๐—”๐—บ๐—ฒ๐—ฟ๐—ถ๐—ฐ๐—ฎ
19 August 2026, at 9:00 PM EDT
20 August 2026, at 11:00 AM AEST



Most communication teams can tell you their open rate, but ask them what actually changed because of their work, and the...
10/08/2026

Most communication teams can tell you their open rate, but ask them what actually changed because of their work, and the room goes quiet.

This piece makes the case that our profession has built an entire measurement culture around the numbers that are easiest to grab from a dashboard โ€” not the ones that prove communication actually worked.

Itโ€™s a big reason we keep losing the argument for budget, headcount, and a seat at the strategy table. So what does better measurement actually look like, and why does it start before a single word is written?


We want to make sure the Centre for Strategic Communication Excellence is working as well as it can for our community. T...
09/08/2026

We want to make sure the Centre for Strategic Communication Excellence is working as well as it can for our community. This short survey will help us understand what is working, what could be better, and what you need from us. It should take around ๐Ÿฑ ๐˜๐—ผ ๐Ÿญ๐Ÿฌ ๐—บ๐—ถ๐—ป๐˜‚๐˜๐—ฒ๐˜€.

All responses are anonymous unless you choose to share your contact details at the end.

๐Ÿ“ข Please take a few minutes to share your voice!

The survey link is in the comments โฌ‡๏ธ



Introducing Sue Heuman, CSCE Member ๐Ÿ“ข ๐Ÿ“›Name: Sue Heuman๐Ÿ’ผRole: Principal & Executive Advisor๐ŸขOrganisation: Focus Communic...
06/08/2026

Introducing Sue Heuman, CSCE Member ๐Ÿ“ข

๐Ÿ“›Name: Sue Heuman
๐Ÿ’ผRole: Principal & Executive Advisor
๐ŸขOrganisation: Focus Communications Services Inc.
๐Ÿ“Location: Edmonton, Canada

โ€œ๐˜Š๐˜ฐ๐˜ฎ๐˜ฎ๐˜ถ๐˜ฏ๐˜ช๐˜ค๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ช๐˜ด ๐˜ข ๐˜ฃ๐˜ถ๐˜ด๐˜ช๐˜ฏ๐˜ฆ๐˜ด๐˜ด ๐˜ง๐˜ถ๐˜ฏ๐˜ค๐˜ต๐˜ช๐˜ฐ๐˜ฏ โ€“ ๐˜ช๐˜ต ๐˜ฆ๐˜น๐˜ช๐˜ด๐˜ต๐˜ด ๐˜ต๐˜ฐ ๐˜ด๐˜ถ๐˜ฑ๐˜ฑ๐˜ฐ๐˜ณ๐˜ต ๐˜ต๐˜ฉ๐˜ฆ ๐˜ด๐˜ต๐˜ณ๐˜ข๐˜ต๐˜ฆ๐˜จ๐˜ช๐˜ค ๐˜จ๐˜ฐ๐˜ข๐˜ญ๐˜ด ๐˜ฐ๐˜ง ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฐ๐˜ณ๐˜จ๐˜ข๐˜ฏ๐˜ช๐˜ป๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ. ๐˜“๐˜ช๐˜ฏ๐˜ฌ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฐ ๐˜ฑ๐˜ถ๐˜ณ๐˜ฑ๐˜ฐ๐˜ด๐˜ฆ, ๐˜จ๐˜ฐ๐˜ข๐˜ญ๐˜ด ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฐ๐˜ฃ๐˜ซ๐˜ฆ๐˜ค๐˜ต๐˜ช๐˜ท๐˜ฆ๐˜ด ๐˜ช๐˜ด ๐˜ฆ๐˜ด๐˜ด๐˜ฆ๐˜ฏ๐˜ต๐˜ช๐˜ข๐˜ญ ๐˜ง๐˜ฐ๐˜ณ ๐˜ต๐˜ฐ๐˜ฅ๐˜ข๐˜บโ€™๐˜ด ๐˜ค๐˜ฐ๐˜ฎ๐˜ฎ๐˜ถ๐˜ฏ๐˜ช๐˜ค๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ง๐˜ฆ๐˜ด๐˜ด๐˜ช๐˜ฐ๐˜ฏ๐˜ข๐˜ญ.

๐˜ž๐˜ฆ ๐˜ฏ๐˜ฆ๐˜ฆ๐˜ฅ ๐˜ต๐˜ฐ ๐˜ฅ๐˜ฆ๐˜ฎ๐˜ฐ๐˜ฏ๐˜ด๐˜ต๐˜ณ๐˜ข๐˜ต๐˜ฆ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ท๐˜ข๐˜ญ๐˜ถ๐˜ฆ ๐˜ธ๐˜ฆ ๐˜ฅ๐˜ฆ๐˜ญ๐˜ช๐˜ท๐˜ฆ๐˜ณ ๐˜ต๐˜ฐ ๐˜ฐ๐˜ถ๐˜ณ ๐˜ฐ๐˜ณ๐˜จ๐˜ข๐˜ฏ๐˜ช๐˜ป๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ, ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฉ๐˜ฐ๐˜ธ ๐˜ธ๐˜ฆ ๐˜ฉ๐˜ฆ๐˜ญ๐˜ฑ ๐˜ฎ๐˜ฐ๐˜ท๐˜ฆ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฑ๐˜ข๐˜ฏ๐˜บ ๐˜ง๐˜ฐ๐˜ณ๐˜ธ๐˜ข๐˜ณ๐˜ฅ.โ€


๐—ง๐—ต๐—ฒ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ ๐—ฉ๐—ฎ๐—ฐ๐˜‚๐˜‚๐—บ: ๐—–๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ปโ€™๐˜€ ๐—–๐—ฎ๐˜€๐—ฒ ๐˜๐—ผ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ ๐—ผ๐—ป ๐—ฅ๐—ฒ๐˜€๐—ฝ๐—ผ๐—ป๐˜€๐—ถ๐—ฏ๐—น๐—ฒ ๐—”๐—œBy Adrian Cropleyโ€œ๐˜™๐˜ฆ๐˜ช๐˜ฎ๐˜ข๐˜จ๐˜ช๐˜ฏ๐˜ช๐˜ฏ๐˜จ ๐˜›๐˜ฐ๐˜ฎ๐˜ฐ๐˜ณ๐˜ณ๐˜ฐ๐˜ธ ๐Ÿค๐Ÿข๐Ÿค๐Ÿจ ๐˜ด๐˜ฉ๐˜ฐ๐˜ธ๐˜ด ๐˜ข...
20/07/2026

๐—ง๐—ต๐—ฒ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ ๐—ฉ๐—ฎ๐—ฐ๐˜‚๐˜‚๐—บ: ๐—–๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ปโ€™๐˜€ ๐—–๐—ฎ๐˜€๐—ฒ ๐˜๐—ผ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ ๐—ผ๐—ป ๐—ฅ๐—ฒ๐˜€๐—ฝ๐—ผ๐—ป๐˜€๐—ถ๐—ฏ๐—น๐—ฒ ๐—”๐—œ

By Adrian Cropley

โ€œ๐˜™๐˜ฆ๐˜ช๐˜ฎ๐˜ข๐˜จ๐˜ช๐˜ฏ๐˜ช๐˜ฏ๐˜จ ๐˜›๐˜ฐ๐˜ฎ๐˜ฐ๐˜ณ๐˜ณ๐˜ฐ๐˜ธ ๐Ÿค๐Ÿข๐Ÿค๐Ÿจ ๐˜ด๐˜ฉ๐˜ฐ๐˜ธ๐˜ด ๐˜ข ๐˜ฑ๐˜ณ๐˜ฐ๐˜ง๐˜ฆ๐˜ด๐˜ด๐˜ช๐˜ฐ๐˜ฏ ๐˜ด๐˜ต๐˜ฆ๐˜ฑ๐˜ฑ๐˜ช๐˜ฏ๐˜จ ๐˜ง๐˜ฐ๐˜ณ๐˜ธ๐˜ข๐˜ณ๐˜ฅ ๐˜ฐ๐˜ฏ ๐˜ˆ๐˜ ๐˜ฃ๐˜ถ๐˜ต ๐˜ณ๐˜ข๐˜ณ๐˜ฆ๐˜ญ๐˜บ ๐˜ด๐˜ต๐˜ฆ๐˜ฑ๐˜ฑ๐˜ช๐˜ฏ๐˜จ ๐˜ถ๐˜ฑ ๐˜ต๐˜ฐ ๐˜ญ๐˜ฆ๐˜ข๐˜ฅ. ๐˜›๐˜ฉ๐˜ฆ ๐˜ค๐˜ข๐˜ด๐˜ฆ ๐˜ง๐˜ฐ๐˜ณ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฎ๐˜ถ๐˜ฏ๐˜ช๐˜ค๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ญ๐˜ฆ๐˜ข๐˜ฅ๐˜ฆ๐˜ณ๐˜ด๐˜ฉ๐˜ช๐˜ฑ, ๐˜ฐ๐˜ฏ ๐˜ณ๐˜ฆ๐˜ด๐˜ฑ๐˜ฐ๐˜ฏ๐˜ด๐˜ช๐˜ฃ๐˜ญ๐˜ฆ ๐˜ˆ๐˜ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฐ๐˜ฏ ๐˜ณ๐˜ฆ๐˜ด๐˜ฑ๐˜ฐ๐˜ฏ๐˜ด๐˜ช๐˜ฃ๐˜ญ๐˜ฆ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฎ๐˜ถ๐˜ฏ๐˜ช๐˜ค๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ ๐˜ฃ๐˜ณ๐˜ฐ๐˜ข๐˜ฅ๐˜ญ๐˜บ, ๐˜ฉ๐˜ข๐˜ด ๐˜ฏ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ ๐˜ฃ๐˜ฆ๐˜ฆ๐˜ฏ ๐˜ค๐˜ญ๐˜ฆ๐˜ข๐˜ณ๐˜ฆ๐˜ณ. ๐˜›๐˜ฉ๐˜ข๐˜ต ๐˜ณ๐˜ฐ๐˜ข๐˜ฅ ๐˜ณ๐˜ถ๐˜ฏ๐˜ด ๐˜ต๐˜ฉ๐˜ณ๐˜ฐ๐˜ถ๐˜จ๐˜ฉ ๐˜ˆ๐˜ฃ๐˜ถ๐˜ซ๐˜ข.

๐˜๐˜ฆ๐˜ณ๐˜ฆโ€™๐˜ด ๐˜ข ๐˜ต๐˜ฉ๐˜ฐ๐˜ถ๐˜จ๐˜ฉ๐˜ต ๐˜ต๐˜ฐ ๐˜ด๐˜ช๐˜ต ๐˜ธ๐˜ช๐˜ต๐˜ฉ. ๐˜‰๐˜บ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ต๐˜ช๐˜ฎ๐˜ฆ ๐˜ต๐˜ฉ๐˜ช๐˜ด ๐˜ข๐˜ณ๐˜ต๐˜ช๐˜ค๐˜ญ๐˜ฆ ๐˜ณ๐˜ฆ๐˜ข๐˜ค๐˜ฉ๐˜ฆ๐˜ด ๐˜บ๐˜ฐ๐˜ถ, ๐˜ต๐˜ฉ๐˜ฆ ๐˜ˆ๐˜ ๐˜ญ๐˜ข๐˜ฏ๐˜ฅ๐˜ด๐˜ค๐˜ข๐˜ฑ๐˜ฆ ๐˜ธ๐˜ช๐˜ญ๐˜ญ ๐˜ฉ๐˜ข๐˜ท๐˜ฆ ๐˜ด๐˜ฉ๐˜ช๐˜ง๐˜ต๐˜ฆ๐˜ฅ ๐˜ข๐˜จ๐˜ข๐˜ช๐˜ฏ. ๐˜ˆ ๐˜ฏ๐˜ฆ๐˜ธ ๐˜ฎ๐˜ฐ๐˜ฅ๐˜ฆ๐˜ญ, ๐˜ข ๐˜ฏ๐˜ฆ๐˜ธ ๐˜ค๐˜ข๐˜ฑ๐˜ข๐˜ฃ๐˜ช๐˜ญ๐˜ช๐˜ต๐˜บ, ๐˜ข ๐˜ง๐˜ณ๐˜ฆ๐˜ด๐˜ฉ ๐˜ฉ๐˜ฆ๐˜ข๐˜ฅ๐˜ญ๐˜ช๐˜ฏ๐˜ฆ ๐˜ข๐˜ฃ๐˜ฐ๐˜ถ๐˜ต ๐˜ด๐˜ฐ๐˜ฎ๐˜ฆ๐˜ต๐˜ฉ๐˜ช๐˜ฏ๐˜จ ๐˜จ๐˜ฐ๐˜ช๐˜ฏ๐˜จ ๐˜ธ๐˜ณ๐˜ฐ๐˜ฏ๐˜จ. ๐˜›๐˜ฉ๐˜ข๐˜ตโ€™๐˜ด ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฆ๐˜ณ๐˜ข ๐˜ธ๐˜ฆโ€™๐˜ณ๐˜ฆ ๐˜ธ๐˜ฐ๐˜ณ๐˜ฌ๐˜ช๐˜ฏ๐˜จ ๐˜ช๐˜ฏ ๐˜ฏ๐˜ฐ๐˜ธ, ๐˜ข๐˜ฏ๐˜ฅ ๐˜ช๐˜ต ๐˜ฅ๐˜ฐ๐˜ฆ๐˜ด๐˜ฏโ€™๐˜ต ๐˜ฑ๐˜ข๐˜ถ๐˜ด๐˜ฆ ๐˜ง๐˜ฐ๐˜ณ ๐˜ถ๐˜ด ๐˜ต๐˜ฐ ๐˜ค๐˜ข๐˜ต๐˜ค๐˜ฉ ๐˜ถ๐˜ฑ. ๐˜š๐˜ฐ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฒ๐˜ถ๐˜ฆ๐˜ด๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ ๐˜ธ๐˜ข๐˜ฏ๐˜ต ๐˜ต๐˜ฐ ๐˜ฑ๐˜ถ๐˜ต ๐˜ต๐˜ฐ ๐˜ฐ๐˜ถ๐˜ณ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ง๐˜ฆ๐˜ด๐˜ด๐˜ช๐˜ฐ๐˜ฏ ๐˜ช๐˜ด๐˜ฏโ€™๐˜ต ๐˜ธ๐˜ฉ๐˜ฆ๐˜ต๐˜ฉ๐˜ฆ๐˜ณ ๐˜ธ๐˜ฆ ๐˜ค๐˜ข๐˜ฏ ๐˜ฌ๐˜ฆ๐˜ฆ๐˜ฑ ๐˜ฑ๐˜ข๐˜ค๐˜ฆ ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ต๐˜ฆ๐˜ค๐˜ฉ๐˜ฏ๐˜ฐ๐˜ญ๐˜ฐ๐˜จ๐˜บ. ๐˜๐˜ตโ€™๐˜ด ๐˜ธ๐˜ฉ๐˜ฆ๐˜ต๐˜ฉ๐˜ฆ๐˜ณ ๐˜ธ๐˜ฆโ€™๐˜ณ๐˜ฆ ๐˜ณ๐˜ฆ๐˜ข๐˜ฅ๐˜บ ๐˜ต๐˜ฐ ๐˜ญ๐˜ฆ๐˜ข๐˜ฅ ๐˜ช๐˜ฏ ๐˜ข ๐˜ธ๐˜ฐ๐˜ณ๐˜ญ๐˜ฅ ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ณ๐˜ฆ๐˜ง๐˜ถ๐˜ด๐˜ฆ๐˜ด ๐˜ต๐˜ฐ ๐˜ด๐˜ต๐˜ข๐˜ฏ๐˜ฅ ๐˜ด๐˜ต๐˜ช๐˜ญ๐˜ญ.โ€



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