Chris Green

Chris Green Author, Mentor, Strategist, Facilitator -I'm obsessed with unlocking potential to help business owners think bigger and create a business by design.

www.chrisgreen.au CHRIS GREEN

Author | Mentor | Strategist | Facilitator

Hi, I’m Chris Green. I work with entrepreneurs and business owners across Australia and New Zealand to help them break through what’s holding them back and build businesses that work for them, not the other way around. You won’t find any fluff here. I keep things grounded, practical, and real. Strategy should be clear, usef

ul, and something you can actually apply, not something that sits in a drawer. And success should never come at the cost of your life outside of work. Over the last 25 years, I’ve worked with hundreds of entrepreneurs, many of them running successful businesses on paper, but feeling stuck behind the scenes. The long hours, the mental load, the feeling that you’ve hit a ceiling - I get it. I’ve seen it. And I’ve helped people move through it. People often describe me as approachable — the kind of person you’d have a chat with at the barbecue. I’ve always believed you can be serious about business without taking yourself too seriously. If there’s a laugh to be had, I’ll find it (usually with a well-timed Dad joke). But behind the humour is a deep care for the people I work with. I’m here to walk alongside them — not ahead or above. My focus is always on helping you find clarity, capability, and confidence — using a proven success system that helps you think bigger, unlock potential, and build a business by design, not by default. If you're looking for support, here are a few places to start:

Not sure what’s really holding your business back? Take the free Think Bigger Diagnostic. It takes less than five minutes and gives you a personalised report that pinpoints blind spots, highlights growth opportunities, and offers clear recommendations across five key areas. No fluff — just clarity and strategy you can use. Feeling like you’ve hit a ceiling? Download Smashing Through the Entrepreneurial Ceiling. A short, practical guide with 10 ways to shift your thinking and break through what's been holding you back. Want to explore some ideas before committing to anything? Watch a free Strategic Execution Masterclass Practical strategies and no pressure. Prefer to listen and reflect on the go? Listen to The Green Room podcast, where I share stories, strategies, and straight-talking insights to help you navigate growth, scale, and everything in between. Want to see how I think in real time? Follow my journey on YouTube, where I share short videos, live insights, and behind-the-scenes strategies from the road. When you’re ready to go deeper:

Looking to reset and build a clear plan for the future? The Accelerate Program is an 8-week program designed to help business leaders like you fast-track transformation, break the status quo, think bigger and reimagine your legacy. Want real connection and accountability with others on a similar path? The Business by Design mentoring group is where honest conversations happen, backed by useful tools and steady support. Prefer to work through ideas at your own pace? Grab a copy of my book, Business by Design, based on real-life case studies and the exact frameworks I use with business owners to take them from stuck to scalable.

I get asked this question all the time.What actually makes great entrepreneurs… great?After 25 years working alongside b...
23/03/2026

I get asked this question all the time.

What actually makes great entrepreneurs… great?

After 25 years working alongside business owners, I’ve seen a clear pattern.

And it’s not what most people think.

It doesn’t show up when things are going well.

It shows up when things get hard.

I unpack it in this week’s episode of The Green Room.

🎙️ What Makes Great Entrepreneurs Great
Take a listen: https://the-green-room-with-chris.captivate.fm/listen

Scope Project Consulting’s journey is a strong example of what disciplined growth looks like in practice. I have had the...
23/03/2026

Scope Project Consulting’s journey is a strong example of what disciplined growth looks like in practice.

I have had the privilege of watching this journey unfold over time, and what stands out is the consistency of their approach. Rather than trying to be everything to everyone, they have been deliberate in focusing on the niches where they can create the most value, doubling down on key strategic partnerships and investing heavily in those relationships over time.

That approach has not only strengthened their market position, but it has also created the foundation to build deeper capability within their team.
As that capability has grown, so too has their reach, with expansion into remote offices and locations reflecting a business that has scaled with purpose rather than simply chasing growth for growth’s sake.

It is a reminder that sustainable momentum often comes from clarity, commitment, and the willingness to back the right relationships for the long term.

Scope Project Consulting’s project management journey shows what can happen when strategy, capability, and partnership work hand in hand.


I see this a lot in businesses.A problem appears.It gets fixed.Everyone moves on.Then a few months later the same issue ...
19/03/2026

I see this a lot in businesses.

A problem appears.
It gets fixed.
Everyone moves on.

Then a few months later the same issue shows up again.

It might look slightly different on the surface, but when you dig a little deeper the underlying cause is often exactly the same.

Most teams respond by fixing the immediate problem so things can keep moving. And sometimes that’s the right thing to do in the moment.

But over time, the question needs to change.

Not just
“How do we fix this?”

But
“Why does this keep happening?”

That shift changes the conversation.

Instead of constantly reacting to issues, you start improving the systems that run the business. And when the systems improve, many of those recurring problems simply stop appearing.

This is one of the kinds of conversations we have in Accelerate.

If you’re interested in stepping back from the day-to-day and working on how your business actually runs, the next program starts June 2.

Learn more:
https://www.chrisgreen.au/accelerate

Most founders recognise the feeling long before they act on it.It begins as a quiet sense that something in the business...
18/03/2026

Most founders recognise the feeling long before they act on it.

It begins as a quiet sense that something in the business is no longer quite right, even though nothing has visibly broken yet. You continue operating as usual, the team shows up, the clients are still there, however somewhere in the back of your mind a small voice keeps returning to the same thought.

Something needs to change.

It is a little like driving a car when a warning light comes on (that you hope could be a broken warning light but rarely is). The engine still runs and nothing appears urgent, however you know enough to understand that ignoring the signal indefinitely is rarely how these things end well.

Read the full article on Substack
https://chrisgreenau.substack.com/p/something-your-business-knows-that

When margins tighten, many businesses instinctively try to defend what they already have. They cut costs, push harder on...
18/03/2026

When margins tighten, many businesses instinctively try to defend what they already have. They cut costs, push harder on sales, or compete more aggressively on price.

But the organisations that navigate these periods best tend to do something different. They redesign.

They step back and look again at how the business works. How value is created. Who they serve best. And what changes are needed so the business stays strong even when conditions change.

Margin pressure doesn’t just test a business.
It often reveals where the business model needs to be redesigned.

11/03/2026

One of my most successful masterclasses has been on time management and what to do about it.

This video walks you through the steps to give you more control of your week, more progress on what matters and practical tips to stop the week being hijacked by other people's priorities.

"I worked 60 hours last week… but if I'm honest, I couldn't really tell you what I achieved." A client said this to me r...
09/03/2026

"I worked 60 hours last week… but if I'm honest, I couldn't really tell you what I achieved."

A client said this to me recently.

We were sitting down for our usual catch-up when he said it, and it really made us stop and think for a moment.

This is someone who has built a very good business over many years. Hard-working, capable, thoughtful.

Yet when we unpacked the week together, a pattern started to appear that I see quite often with business owners.

The week had been full.
Very full.

But when we looked a little closer, something interesting became clear.

In this episode of The Green Room, I share that conversation and the shift in thinking that came from it.

If you've ever finished a week feeling busy but unsure what really moved forward, this one might resonate.

🎧 Listen to the latest episode of The Green Room with Chris Green
https://the-green-room-with-chris.captivate.fm/listen

In 1998, a regional tourist park operator faced a simple frustration.He could not find the kind of cabin he wanted for h...
09/03/2026

In 1998, a regional tourist park operator faced a simple frustration.
He could not find the kind of cabin he wanted for his guests.

Most park cabins felt temporary. Thin walls, basic kitchens and floor plans that were designed for cost rather than comfort. They provided accommodation, but they did not create the kind of experience that makes guests want to return.

So, he decided to build something different.

Cabins that felt like homes. Plaster walls, high end kitchens and thoughtful layouts. Spaces designed to feel like a genuine home away from home.
What began as a practical solution quickly became a business built on a clear belief that when accommodation feels exceptional, the entire guest experience is elevated.

More than twenty-five years later, Yarrawonga Manufactured Housing Pty Ltd is now led by the founder’s son. In the past twelve months alone, it has grown by 80 percent.

Their cabins now set the benchmark for tourist parks, land lease communities and manufactured housing estates up and down the east coast of Australia.

From a state-of-the-art undercover factory in a remote regional centre, the company continues to invest in productivity and innovation, with robotics now part of the next chapter.

Having had the privilege of mentoring this business for more than sixteen years, first with the founder and now with the next generation, one lesson stands out clearly.

Businesses that dare to differentiate their product and continually rethink how they design, build and deliver it are the ones that keep growing, regardless of industry or location.

It’s interesting how often business challenges don’t come back to strategy, but to the people stuff - delegation, underp...
05/03/2026

It’s interesting how often business challenges don’t come back to strategy, but to the people stuff - delegation, underperformance, trust and promotions that don’t quite land the way we expected.

Managing people can also be where leaders get caught up in emotion, second-guess themselves, or try to find meaning where none exists.

I often ask business owners a question: What’s stopping you from delegating?
Almost every answer, in one form or another, comes back to trust.

In this episode of The Green Room, I talk through a way to assess where our people are at through two lenses: capability and trust.

Episode 4: Meet Your People Where They’re At is out now.

Listen on your favourite podcast app:
https://the-green-room-with-chris.captivate.fm/listen

One of the most frustrating moments in business is when the team is working hard, but the business still isn’t moving fo...
05/03/2026

One of the most frustrating moments in business is when the team is working hard, but the business still isn’t moving forward.

The calendar is full.
The to-do list keeps growing.

It feels like a lot is happening.

But activity and progress are not the same thing.

A full calendar and long to-do lists can give the illusion of momentum. Teams can work incredibly hard while still failing to move the business forward in a meaningful way.

When progress feels slow, it’s often worth looking at focus and priorities before effort.

Sometimes the most valuable step is simply stepping back and reviewing the business as a whole.

The Think Bigger Diagnostic provides a quick way to do exactly that.

You can take the free 5-minute diagnostic here:
https://www.chrisgreen.au/think-bigger-diagnostic

For years, he believed innovation belonged to corporates with deep pockets and white lab coats.Meanwhile, his once marke...
04/03/2026

For years, he believed innovation belonged to corporates with deep pockets and white lab coats.

Meanwhile, his once market-leading product slowly became “just another option.” Margins tightened. Competition intensified. Effort increased, but progress stalled.

What changed everything wasn’t a bigger budget or a research lab.
It was a different way of thinking.

In a world where AI and modern tools have levelled the playing field, innovation is no longer reserved for the giants. It’s accessible to any business owner willing to rethink their advantage.
If you feel stuck in a red ocean of competition, this story might challenge how you see your next move.

https://chrisgreenau.substack.com/

Firefighting feels productive because it’s urgent and visible. But if the same fires keep popping up, the issue isn’t ef...
01/03/2026

Firefighting feels productive because it’s urgent and visible. But if the same fires keep popping up, the issue isn’t effort - it’s systems. Whether it’s client onboarding, team communication, or cash flow, the long-term fix is rarely more hustle. It’s stepping back and putting a structure in place so the fire doesn’t start again next week.

“Stop putting out every fire and start building systems that prevent them in the first place.” Chris Green

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