Walter Analytics

Walter Analytics Walter Analytics is a digital marketing consultancy that focuses on the optimisation of digital marketing and user acquisition.

We work with clients in financial services, pharmaceuticals, technology, and non-profit sectors. We believe that the most successful organisations in digital will relentlessly improve their marketing through ongoing optimisation and a focus on results based marketing.

Season's greeting from the Walter Analytics Team ❄️
24/12/2022

Season's greeting from the Walter Analytics Team ❄️

CMOs in 2023: Challenges, Budgets, Digital Transformation & Skills. Learn more here >> https://loom.ly/dIT5GKY via
31/10/2022

CMOs in 2023: Challenges, Budgets, Digital Transformation & Skills. Learn more here >> https://loom.ly/dIT5GKY via

Nearly half of senior marketers report their role has changed over the past two years while 53 percent are spending significantly more on digital marketing channels. Find out what 2023 holds for CMOs and marketing teams.

26/10/2022

Automation ⚙️ is the foundation for many new trends and methods; it has given businesses, the tools and options to automate every little detail of their marketing processes 📈.

Zoom's secure, reliable video platform powers all of your communication needs, including meetings, chat, phone, webinars...
25/10/2022

Zoom's secure, reliable video platform powers all of your communication needs, including meetings, chat, phone, webinars, and online events.

The inner workings of search advertising in a cookieless world. Learn more here >> https://loom.ly/VW6_cDQ via
23/10/2022

The inner workings of search advertising in a cookieless world. Learn more here >> https://loom.ly/VW6_cDQ via

While data will dictate your search advertising strategy's fate, here are some ideas to help marketers derive maximum control

Google is the new corporate homepage. 💭
20/10/2022

Google is the new corporate homepage. 💭

18/10/2022

The best business decisions are always driven by data 💻; data that is readily available, and data that is gathered specifically for that decision 💭.

Instantly generate high-quality copy for emails, ads, websites, listings, blogs & more. Save time And money writing clev...
16/10/2022

Instantly generate high-quality copy for emails, ads, websites, listings, blogs & more. Save time And money writing clever, original content and end writer's block forever!

Preparing Your Data Consumers for GA4. Learn more here >> https://loom.ly/bdRsV2Y via
13/10/2022

Preparing Your Data Consumers for GA4. Learn more here >> https://loom.ly/bdRsV2Y via

In this week’s episode, Ruth Burr Reedy discusses what a lot of marketers may not be thinking about enough: the people besides us who use Analytics data, and what they need to know about Google Analytics 4 in order to continue using Analytics data.

In order to succeed, there are no shortcuts in relationships. It takes time and work. Shortcuts often give short-term re...
12/10/2022

In order to succeed, there are no shortcuts in relationships. It takes time and work. Shortcuts often give short-term results. So don’t go for shortcuts, dedicate ample time and you will reach your goal. ☝️

11/10/2022

At the end of the day, you can have all the data in the world, but if you can’t – or worse don’t – do anything with it, then there is no point in collecting it in the first place. Data in marketing - just as with all data - needs to be used to inform decisions relating to business objectives.

Sure, your website has traffic, but is it the right traffic?
30/09/2022

Sure, your website has traffic, but is it the right traffic?

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Melbourne
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