The Private Practice Specialist

17/06/2026

Show notes to followMy Etsy Shop: The Happy Practicebrooklynstorme.com

16/06/2026

Come and see how myself and over 100 other therapists in private practice are using Claude and ChatGPT to attract clients, create passive income and write programs (amongst other things!) I'll pop the link in the comments for you if you'd like to have a look

14/06/2026

The website isn't always the first place people find you, in fact, it's in the middle of your client's pathway. The main job of the website is to CONVERT people who are already a) problem aware and b) solution aware to inquiries or booked appointments.

And so you need to be constantly driving traffic to it - getting it in front of people that don't know you but who may be looking for what you're offering.

That's why we do things like Google business profiles and Psych Today profiles. But those alone are often not enough - we tend to set them and forget them and demand our inquiries - 'where are my clients???'.

The pathway to your practice can look like this: people never having heard of you suddenly hear about you - some of those people will be curious and interested and maybe will start checking you out and even visit the website - some of those people might download a freebie or sign up to your newsletter etc and some of those people will take more action and book an inquiry call / schedule a session etc. With each step on the journey, the numbers reduce right down to the 2-3.

So there are stages. The website is not the only stage.

And for every 100 people that visit the website, roughly 2-3 will book something.

Which means it's in some ways, it's a numbers game. The more traffic you drive to it, the more inquiries you get.

So, if you have a website and its not converting, check your google analytics and see what's happening. Not enough visitors? You probably have a traffic problem. Visitors arriving but leaving really quickly? It's likely going to be a messaging problem and so on.

I'm simplifying this a lot and it is more complex and yes, everyone's experience will be different but in 10 years of helping therapists with their marketing, these patterns are common which is why I'm sharing them.

You ideally want to start by fixing the website BEFORE doing things like drive traffic to it because there's no point sending people to a website that's hard to use, lacks information, where people can't book an appointment or the messaging is off as it just won't convert. So we begin there, sort it out and THEN start doing things like your freebies / newsletters / socials / paid ads etc 💜

1. website sorted
2. google profile and psych today
3. traffic activities

And track your metrics! They'll tell you what you need to do next :-)

13/06/2026

Happy Saturday - Brooklyn, here! You know how you give the intake form for a discovery call a cursory once-over as part of your prep? Well, I've taken it a few steps further and created a way that you can analyse the responses across 5 domains including:

🤓 agency and personal responsibility
🤓 dominant language patterns and hidden beliefs
🤓 behavioural preferences
🤓 motivation in two directions
🤓 underlying values

In fact, my process goes even deeper by including things like:

🚩 gave you red flags (if there are any)
🪄 summary of suitability / readiness for what you offer
✅ a collection of additional questions to ask on the call to further clarify things that were raised in the
analysis
📝 recommendations on 4 domains of how you might best approach the call based on the responses
and insights

It's just one way that you can now capture insights that can support you and the potential client in making the right decisions for next steps. And because it's customisable to your practice, you'll be able to use it for all kinds of things as a general readiness measure too.

Get it inside the Therapist AI Resource Hub when you join free on a 7 day trial. I'll pop the link below for those that are interested!

11/06/2026

Imagine being able to whip up a session summary to give to your client before they leave the room? This template does exactly that and in under 5 minutes. See what it looks like and grab my template (free)

This Loom shows how to use AI to generate a client session summary document during or right after a session. The creator, Dr. Brooklyn Storm, demonstrates a template that reviews the session goal, what was covered and progress made, what happens next, and suggested resources, with clickable links in...

03/06/2026

As you know, I do website audits for therapists and most of the time, clients order them because their website isn't converting and they're unsure why. After doing nearly 1000 audits, there's definitely been a noticeable trend in the amount of AI I'm seeing on them. And that can be a problem.

Google restricts visibility if it assesses your content as thin, generic, spammy, or unhelpful. AI content like that can perform poorly or even trigger spam-related actions which we obviously don't want. But you can use AI to generate content but the content itself should be helpful and add value for users if you want to rank the content (Google, Feb 25).

One of my clients had a lovely website with great design, fonts, logo etc but there was a large amount of low quality AI on it. During our work together, she's learning how to use generative AI effectively. She is still updating the website however, after her last big update, she received feedback unexpectedly from someone that visited her website, telling her how much it resonated with them. And that's exactly what we want.

What I hope you take away from this is that it's not about using AI to write content (or do anything else), it is about the quality of what's being generated. Go ahead and use it but publish it only when you're satisfied that it does two things: adds value and is helpful to your audience. If you'd like to learn more about how to use ChatGPT or Claude more effectively so you can start seeing results too, let me know. I'm more than happy to help.

03/06/2026

Discover the truth behind two of the more common reasons that women in private practice cite for not being able to find clients. You'll also hear what needs to happen in order to change that. Links: Free 15 minute discovery call Free Ultimate Private Practice Community Free 7 day trial of the Therap...

02/06/2026

Position Available

Expression of Interest – Male Counsellors Wanted

I am interested in hearing from male counsellors who may be interested in joining a new private practice eHealth counselling service as contractors.

Man Counsellor is being developed as a specialised counselling service focused on supporting men with male-specific issues. We are looking for counsellors with a Diploma (or higher) of Counselling qualification who may be interested in growing with us over the longer term.

To be open and transparent, we do not currently have a client backlog. This opportunity will suit counsellors who are interested in joining at an early stage and growing alongside the service as referrals increase. We have a mature and active marketing system in place, which is generating strong interest, and clients are now beginning to flow through.

This is not suited to someone looking for an immediate full or part time paying role. However, for the right counsellor or counsellors, there may be future opportunities for employment, professional growth, and diversification as the service develops.

Contractors will receive:

✅ No-cost Clinical/Professional Supervision
✅ No-cost training in the specific Man Counsellor service model
✅ The opportunity to be part of a developing male-focused counselling service
✅ Potential long-term pathways as the practice grows

Eligibility for Full Membership with the Vocational Mental Health Practitioners Association of Australia is not mandatory; however, it is preferred.

✅ New graduates with relevant background, skills, and experience will also be considered.

📧 If you are interested, please email [email protected] and include a current CV outlining your qualifications and relevant experience.

I would welcome hearing from counsellors who are passionate about working with men and contributing to a service designed specifically around men’s needs.

Counselling services for men, or women who want to support the men in their lives. Gain practical support tools. Book online.

01/06/2026

One of the fastest ways to see results in the practice is by tracking and because of that, I ensure all of my clients have access to KPI trackers. But, if you're neurodivergent, you might appreciate the value of a spreadsheet but struggle to maintain them. One option is to use visual cues and an example of that is a kanban board. You can find lots of videos on YouTube about them if you're interested or you can make your own version.

One way is to grab some poster-sized sticky notes from Officeworks, draw a few columns on one to set it up and then use sticky notes to track ie a client's pathway / referral pathways / income sources / what's selling or not of your digital products / enrolments to your course etc. Maybe the first column is that they booked a call, the next is your follow-up, etc.

Once set up, you can use a different colour sticky note to represent different things like the type of client, or service, or product, or income stream, or value etc.

Visual tracking works because you get insights fairly quickly into what's working and where the bottlenecks are minus a spreadsheet. This information gives you clarity so you know what to focus on to get it flowing again.

You can buy kanban boards on Amazon (they're also called scrum boards) but they can be expensive. Starting with something simple like this though with the poster post-its and putting it up near your computer or desk will give you a chance to see if works for you before you decide to go all in with the 'real' boards and magnetic notes etc.

But it really doesn't matter so much 'how' you track as much as that you DO. Without information, you'll forever be feeling behind, overwhelmed and scattered because you just won't know what to work on and as a result you'll be either trying everything, not implementing effectively or just completely lost and that's when things can stall. It can make you feel defeated, like giving up, or as if it's all too hard.

And I know sometimes if you're brand new to private practice, you might be thinking that you have 'nothing to track' because you don't have clients but that's exactly WHY and WHEN you really DO need to be tracking. It'll show you what's working and what's not with your marketing for starters. For example, if you're tracking and you're using a board (like my lovely poster down below), you'll be able to see where you're posting, where your inquiries are coming from, how many inquiries are converting or not etc and that's good information. If you don't have a client but can see you have been getting inquiries, that tells us something right there and we can work with that ie do we need to look at what's happening on your discovery calls or maybe is there a mismatch between what someone is expecting you to help them with versus what they hear on the call in which case we have a messaging problem etc.

My most successful clients track their numbers and together we use that information to map next steps. It means they move ahead faster because they know where to put their attention. If you're feeling lost, behind, overwhelmed, etc start tracking even the basics and you'll begin to see what needs your focus. Track things in a way that works for you - there's no right or wrong way. Well, the wrong way is to avoid it or not do it altogether like I did when I first started 🤣

If you have other ways of tracking, let us know in the comments so we can all learn from each other!

01/06/2026

Creating passive income, course or even digital products sounds like so much fun until you come to sell them and they flop ( ). To ensure you can hopefully avoid the trillion mistakes I made, you can use the Revenue Roadmap.

It starts with a quick check-in so it can understand your situation and walks you through, step-by-step everything from choosing the program, product or service, delivery, fee etc right through to setting up and delivering your pilot and launch with confidence. This is one of the most comprehensive tools you'll find and my clients love it! One therapist had printed off her completed program and showed me on our call and was so proud of it! You can do it too and this tool will do a lot of the heavy lifting for you so you don't miss a step.

By the end, you'll have your creation battle-tested and ready to sell AND you'll have everything you need to sell it.

Enjoy!

PS: It's also on sale x

This Guides & How Tos item is sold by TheHappyPractice. Ships from United States. Listed on May 8, 2026