Poet Agency

13/04/2026

The best investment I see founders avoid making?

Getting themselves out of the day-to-day.
Not because they don’t want to. But because it feels risky.

Like if they let go,even a little - something will fall over.
So they stay in it. Every decision. Every approval. Every follow-up.

And the business grows - but so does the weight of running it.

And here's what I’ve learned working inside founder-led businesses:
The founders who scale well aren’t the ones who work the hardest inside their business. They’re the ones who figured out - early enough - how to build a machine that runs without them in every room.

And you can't think of this as stepping back from your business. You have to realise it's stepping INTO the version of it that actually works.

Your job is to be strategically irreplaceable.
Not operationally indispensable.

If this is the shift you know you need to make but haven’t figured out how - then it's time we connect and I show you what I can do for you - and help to lift that weight off your shoulders.

Check out the Link in bio.

What’s the one thing in your business that still has to go through you? Drop it below.

31/03/2026

March was a good one! 🫶🏼

Big work wins, happy adventures with my girls and a month that felt full in the best way possible. A life that's starting to feel exactly like the one I set out to build when I stated poet.

This is a why I do it this way - work around my life, not the other way around. Because I can give my clients everything they need daily, and still manage to create this balance for my girls and work from anywhere.

24/03/2026

When I engage with founders, we always start with a deep dive into the underlying mechanics of the business. Not to judge, but to understand where the roadblocks and bottlenecks are showing up.

And almost always, without exception, the same five issues come up.

🚩 No centralized SOP library
🚩 Sales process living in someone's head.
🚩 Wholesale enquiries with no follow-up system in place
🚩 Teams double-handling on the same tasks (or important tasks not being completed at all)
🚩 No real KPI's tied to any growth goals.

These aren't failures - they're founder-stage challenges that require operator-stage solutions.

20/03/2026

Some days stay with you. Today was one of them.

I had the privilege of joining my dear friend Georgie at an event in support of ,and honestly, I left feeling so grateful to be surrounded by so much strength and vulnerability.

Having walked alongside Georgie and witnessed what she carries with such incredible grace, I know firsthand the strength it takes to be a parent in these circumstances. The love is immeasurable and so is the weight.

Seeing a room full of women come together today, to give so generously, to show up for strangers, to say we see you to families going through the hardest thing imaginable.. I honestly felt so proud to be part of it.

do remarkable work, and every dollar raised today goes directly to families who need a hand to hold.

Thank you - for everything you are, and everything you do. You really are such an inspiration and I'm so glad our paths crossed. 🫶🏼

Was great to see you let your hair down and enjoy a day to be out and just simply enjoy yourself, and have a dance too!

04/03/2026

If that little girl could see me now! Stepping out of my comfort zone wasn't part of the plan - but helping other founders succeed was. Somewhere between the fear and the leap, I found my purpose. And in finding that, I found my why. More presence. More intention. Less autopilot.

17/02/2026

The Snake asked us to pause and reflect. 🐍

The Horse is asking us to move - but not alone. 🐴

If you're a founder who's been carrying it all, this one's for you 👆🏼

08/02/2026

It's hard to believe it's been just over two months since I traded comfort for uncertainty...but what an incredible adventure it's already been. When you let go of fear and replace it with courage the best things come your way. Forever grateful to be able to support my clients as they have supported me.

08/02/2026

It's hard to believe it's been just over two months since I traded comfort for uncertainty...but what an incredible adventure it's already been so far.

Leaving behind the familiar and taking a chance on myself has allowed me to build the life I've always wanted for myself and my girls. So thankful for the brands I've already had the opportunity to support and that have supported me.

22/01/2026

Unlock scalable growth in 2026 and beyond with Fractional Execs - the future of business is here. Reclaim your time and focus on what drives your brand's passion. After all, that's why poet was created! Let's scale your brand together.

13/01/2026

06/01/2026

Rules for 2026:
Show up for those who show up,
Respond to those who reach out,
Let go of those who disappear,
Give energy where it's returned 💫

06/01/2026

As we dive into the new year, take a moment to envision what you want to achieve. Set your intentions, establish a clear path and let go of what held you back in 2025. DM's open! Let's chat about how I can help make this the year to move forward with intention.