01/07/2024
I was asked what are the attributes of your best clients last week. I thought it a strange question, given it was asked by one of the most successful (in financial terms in 2024) clients, but it got me thinking and is very much aligned to some work i am doing to create a short form program for launch in the next year.
Our programs are designed to deliver outcomes that make a decision to work with us easy. The key to success though lies in the willingness to follow the process, make changes to in the business where needed and have the courage to step into the challenges as they inevitably arrive.
A common factor with my successful clients is massive growth in confidence, which allows them to make decisions faster than otherwise, confront conflict or differences of opinion and resolve in a constructive way. (When you hear back from a client who resisted fixing their prices for months, that she felt distress for other businesses who had not done that, we know we make a difference).