07/09/2026
📱 “MUM! DAD! LOOK AT ME!” 👀
They jump off the couch.
They show you a drawing you’ve already seen five times.
They do a dance that makes absolutely no sense.
They tell you a story that takes 10 minutes to explain something that could have taken 30 seconds.
And all the while, you might be looking at your phone thinking…
“Yep, I’m watching.”
But here’s what I want parents to understand:
When a child repeatedly says “Look at me! Look at me! Look at me!” — most of the time, it isn’t really about what they’re doing.
What they’re actually asking is:
❤️ “Do you see me?”
❤️ “Am I important to you?”
❤️ “Do I have your attention?”
❤️ “Do I matter?”
❤️ “Love me.”
From an attachment and behaviour support perspective, these small interactions matter enormously.
Every time you put the phone down, make eye contact, smile and genuinely engage, you are giving your child more than attention.
You are helping build secure attachment.
You are teaching their developing brain:
🧠 When I reach out, someone responds.
🧠 My needs matter.
🧠 The people I love are emotionally available to me.
🧠 Relationships are safe.
🧠 I am worth someone’s time.
And those beliefs can follow a child well beyond childhood.
This doesn’t mean parents need to give their children their undivided attention every second of the day. That isn’t realistic or healthy.
But we do need to recognise those little bids for connection when they happen.
Because to you, it might just be another cartwheel.
To them, it might be:
“Dad, are you watching?”
And underneath that:
“Dad, do you see me?”
Sometimes one of the most powerful things we can do for a child’s behaviour, emotional regulation and development is incredibly simple:
📱 Put the phone down.
👀 Look at them.
😊 Smile.
❤️ Be genuinely interested.
Because “look at me” is very often another way of saying “love me.”
ChildDevelopment ConnectionBeforeCorrection TraumaInformed EmotionalRegulation ParentingSupport BehaviourSupportPractitioner