04/06/2025
๐ต ๐๐จ๐ฐ ๐ญ๐จ ๐๐๐๐๐ฅ๐ฒ ๐๐ฎ๐๐ซ๐๐ง๐ญ๐๐ ๐๐จ๐ฎ๐ซ ๐๐จ๐ง๐ฌ๐ฎ๐ฅ๐ญ๐ข๐ง๐ ๐๐๐ซ๐ฏ๐ข๐๐๐ฌ ๐ต
Guarantees are standard with products but less common with consulting. After all, outcomes often depend on the client as much as on you. Still, offering a guarantee early in your consulting career can work in your favour. It shows confidence in your work and helps ease client concerns especially when testimonials are few. ๐
You're not promising results you canโt control. But by offering to waive fees or continue working until the clientโs satisfied, you reduce their risk and build your reputation in the process.
Of course, this begs the obvious question: what can you do about the risk you shoulder when you guarantee your consulting services? Itโs actually not such a formidable prospect, as long as you follow a few golden rules ๐ฝ
๐ ๐ฉ๐ ๐๐๐๐๐๐๐๐ ๐๐ ๐
๐๐๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐
Set out in writing what you consider to be your responsibilities and which lie in the clientโs hands. Donโt commence any work until your client has agreed on the distribution of tasks and responsibilities.
๐ ๐ช๐๐๐๐๐๐ ๐
๐๐๐๐๐๐๐ ๐๐๐๐ ๐๐ ๐๐๐๐๐๐๐
๐๐ ๐๐๐๐ ๐๐๐๐๐๐๐๐๐
This ideally should relate mainly to the diagnosis of problems and the recommendations you provide. Unless you are truly confident that you can assure successful implementation, refrain from guaranteeing quantified cost savings or performance-improvement measures.
๐ ๐บ๐๐๐๐๐๐๐๐
๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐๐๐๐
Make sure that honouring your guarantee will not cost you dearly. Throughout the time you work with the client, pause frequently and ask her to evaluate the contribution you are making. If at any point, the client expresses dissatisfaction, you can make adjustments to resolve issues and increase perceived value.
๐ ๐ช๐๐ ๐๐๐๐ ๐๐๐๐๐๐ ๐๐๐๐๐
If it becomes clear that you are simply unable to deliver the value expected by the client, you can terminate the consulting relationship and minimise your losses. Naturally you will need to comply with your guarantee of returned fees (or of charging no fees).
Itโs better to face the tough calls early, rather than waste time on work that wonโt get paid. Regular client check-ins should keep things on track and avoid that situation altogether. ๐
In the end, sticking to the basics helps you avoid giving away work for free and a solid guarantee gives clients the confidence to say yes, especially when you're just getting started. โจ