20/08/2026
๐๐ผ๐ ๐ฑ๐ผ ๐๐ฒ ๐๐ฟ๐ถ๐๐ฒ ๐ฎ ๐ฐ๐ผ๐บ๐ฝ๐น๐ถ๐ฎ๐ป๐ ๐๐ผ๐ฏ ๐๐ฑ?
A job ad is often the first impression a candidate has of your business. Make it count.
A strong job ad does two things well. It attracts the right candidates and it keeps your business on the right side of workplace law. Here's what to get right on both fronts.
The essentials of a strong ad:
โข ๐๐น๐ฒ๐ฎ๐ฟ ๐ท๐ผ๐ฏ ๐๐ถ๐๐น๐ฒ: Skip the internal jargon. Use a title candidates will actually search for.
โข ๐๐บ๐ฝ๐น๐ผ๐๐บ๐ฒ๐ป๐ ๐๐๐ฝ๐ฒ ๐ฎ๐ป๐ฑ ๐ฝ๐ฎ๐: State whether the role is casual, part time, full time or fixed term and consider including the pay. It filters out mismatched applicants early and saves everyone time.
โข ๐ ๐ฟ๐ผ๐น๐ฒ ๐ฑ๐ฒ๐๐ฐ๐ฟ๐ถ๐ฝ๐๐ถ๐ผ๐ป: Give applicants a good preview of what responsibilities the role entails.
โข ๐ฅ๐ฒ๐พ๐๐ถ๐ฟ๐ฒ๐ฑ ๐๐ธ๐ถ๐น๐น๐ ๐ฎ๐ป๐ฑ ๐ฒ๐
๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ: Be specific so you attract candidates who are genuinely suited to the role.
โข ๐ ๐๐ป๐ฎ๐ฝ๐๐ต๐ผ๐ ๐ผ๐ณ ๐๐ผ๐๐ฟ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐: Candidates want to know who you are, give them information about your company.
โข ๐๐ผ๐ฐ๐ฎ๐๐ถ๐ผ๐ป ๐ฎ๐ป๐ฑ ๐ต๐ผ๐๐ฟ๐: Be upfront so candidates can self assess before they apply.
Then make sure it's compliant:
โข ๐ก๐ผ ๐ฑ๐ถ๐๐ฐ๐ฟ๐ถ๐บ๐ถ๐ป๐ฎ๐๐ถ๐ผ๐ป: Ads must not directly or indirectly exclude candidates based on protected attributes like age, gender, race, disability or parental status.
โข ๐๐ฐ๐ฐ๐๐ฟ๐ฎ๐ฐ๐: The role must be represented truthfully. Misleading claims can expose your business to risk.
โข ๐๐ป๐ฐ๐น๐๐๐ถ๐๐ฒ ๐น๐ฎ๐ป๐ด๐๐ฎ๐ด๐ฒ: Use gender neutral terms throughout, think "sales representative" over "salesman".
โข ๐ฃ๐ฎ๐ ๐๐ฟ๐ฎ๐ป๐๐ฝ๐ฎ๐ฟ๐ฒ๐ป๐ฐ๐: Any pay stated must meet at least the minimum entitlements under the relevant award or agreement.
A well written and compliant job ad protects your business while helping you attract the right people from the very first touchpoint.
Need help getting your recruitment process right? Reach out to the HR Elements team.