Neda Farzad

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Perth, WA
Neda Farzad

I build the operating system behind growth—execution rhythm, commercial alignment, and leadership clarity. Host of 🎙️ The CEO Soapbox Podcast.

I help scale-ups turn momentum into repeatable performance across Ops, Sales, Marketing and Delivery.

04/06/2026

Let’s be honest.

Most leaders know exactly what needs to be said.

They just don’t want to be the one who has to say it.

So they:

👉 Soften it
👉 Delay it
👉 Over-explain it
👉 Dress it up until the actual message disappears

Then they wonder why the same performance issue keeps showing up.

But here’s the part we don’t say enough:

🚩 Vague feedback creates confusion.
🚩 Delayed feedback creates resentment.
🚩 Soft feedback lowers the standard.
🚩 Silence makes good people carry the frustration.

That is not kindness.

That is avoidance.

🎙️ This week on The CEO Soapbox Podcast, I’m talking about feedback — the uncomfortable kind leaders avoid, and the expensive mess that creates.

🎧 New episode: Vague Feedback Is Expensive

Available on Spotify, Apple Podcasts, YouTube Podcasts, Amazon, and other major podcast platforms.

28/05/2026

New episode is live 🎙️

This one is for the founders who are tired of hearing “just delegate more” like that magically fixes everything.

The founder-to-CEO shift is not just about systems, people, or stepping back.

It’s about becoming the person who can lead a bigger business, with bigger decisions, bigger pressure, and bigger consequences.

Because your business will eventually hit the ceiling of who you’re willing to become.

Listen to The CEO Soapbox Podcast on Spotify, Apple Podcasts, YouTube Podcasts, Amazon Music, Pocket Casts, TrueFans, and more.

21/05/2026

New episode is live 🎧

Too many businesses waste time trying to convince people who were never ready, serious, or the right fit.

This episode is about protecting your time, your margin, and your team’s energy by knowing who deserves attention now — and who needs education, nurture, or filtering out.

🎧 Listen now on your favourite podcast platform.

14/05/2026

🚨 New episode is live!

This week on The CEO Soapbox Podcast, I’m talking about:

When your team tests you… and you fail quietly.

The missed deadline.
The repeated excuse.
The decision no one wants to own.
The standard that keeps slipping.

This one is for CEOs and business owners who are tired of everything coming back to them.

🎧 Listen on Spotify, Apple Podcasts, YouTube Podcasts, Amazon Music, and Pocket Casts.

13/05/2026

The CEO Soapbox Podcast is now officially out in the wild. 🎙️

You can now listen on:

🎧 YouTube
🎧 Amazon Music
🎧 Pocket Casts
🎧 Apple Podcasts
🎧 Spotify

Which means there is now absolutely no excuse to avoid my no-BS business rants. 😂

This podcast is for CEOs, founders, MDs and business leaders who are tired of fluffy advice and want real conversations about:

growth,
ex*****on,
leadership,
sales and marketing,
hiring and firing,
team building,
and the messy middle of running a business.

Search The CEO Soapbox Podcast on your favourite platform and hit follow/subscribe so you don’t miss new episodes.

And if you’ve already listened — thank you. Honestly, it means a lot.

07/05/2026

Your sales cycle might not be slow. Your message might just be weak.

There is so much lazy advice online telling businesses to fix slow sales by doing more.

More follow-up.
More posting.
More nurturing.
More visibility.
More content.
More noise. 🙄

But here is the uncomfortable truth: If buyers do not clearly understand what you do, who you help, why it matters, and why they should trust you…they hesitate.

Not because they are difficult.
Not because the market is broken.
Not because your sales team forgot to send another email.

They hesitate because confusion slows decisions.

In this episode of The CEO Soapbox Podcast, I break down why what looks like a sales problem is often really a messaging and clarity problem.

We talk about:
👉 why buyers stall
👉 why vague positioning hurts conversion
👉 why unclear value makes price feel heavier
👉 why founders end up becoming the translator-in-chief
👉 why more tactics won’t save a weak message

You cannot out-post a weak position.
You cannot out-follow-up buyer uncertainty.

🎧 Link in the comments.

05/05/2026

It’s official — The CEO Soapbox Podcast is now on Apple Podcasts! 🎙️🍏

Apple is still making the show a bit tricky to find in search, because apparently launching a podcast needs a small obstacle course. 😂

So I’ve popped the direct link in the comments to make it easy.

If you’re an Apple Podcasts person, you can now follow the show there and listen to the latest episodes.

And if you feel like being extra lovely, a follow, rating, or quick review would mean a lot and help more people find the podcast.

Link is in the comments 👇

30/04/2026

A lot of marketing advice is just noise with confidence.

You’ve seen it before:
👉 post more
👉 do more video
👉 be more visible
👉 stay consistent
👉 just get your content out there

That is the kind of advice people throw around when they have nothing more useful to say.

Because none of it answers the real questions:

❓ What is the strategy?
❓ What is the plan?
❓ Who are we trying to win with?
❓ What are we trying to be known for?
❓ What exactly are these tactics meant to support?

Too many so-called experts push activity before clarity.

And that is exactly why so many businesses end up with:

⚠️ busy marketing
⚠️ mixed messages
⚠️ random tactics
⚠️ underwhelming results

In this week’s episode of The CEO Soapbox Podcast, I break down why tactics are not the starting point — and what CEOs need to sort out first.

🎧 Link in the comments.

23/04/2026

Weak CEO boundaries get expensive fast.

If the business keeps pulling you back into the middle of everything, that is not just frustrating.

It is costly.
It costs time.
It costs ownership.
It costs speed.

And eventually, it costs profit.

In this week’s episode of The CEO Soapbox Podcast, I talk about why CEOs need to set clearer boundaries and expectations if they want a business that runs properly without dragging them into every bloody decision.

🎧 Link in the comments.

16/04/2026

A business can only get so strong, clear, and scalable if the leader at the centre of it stays the same.

That’s the truth.

In this week’s episode of The CEO Soapbox Podcast, I talk about why business success is an inside job — but not in the fluffy internet-coach way 😅

I’m talking about the real stuff:
👉 founder dependency
👉 leadership maturity
👉 accountability
👉 ex*****on drag
👉 the patterns that quietly make a business harder to run

If your business is growing but still feels heavy, reactive, or too reliant on you, this episode is worth a listen.

🎧 Link in the comments.
*****on

Address

Perth, WA
6000

Website

https://open.spotify.com/show/6W2RMl2gdcchtvMcefNXSc

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