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The Board Room, 36 Malcolm Street, Perth (2026)

29/09/2026

AI might be able to replace 80% of someone’s tasks. But can it replace 80% of their value?

Meet Jenny. Jenny’s worked on reception for 20 years. Everyone knows Jenny. Everyone loves Jenny.

Then along comes AI. It can answer the phones. Book appointments. Respond to emails. Handle enquiries. Basically, it can do a whole heap of Jenny’s job for a fraction of the cost.

So, someone gets out the spreadsheet and says:

“Beauty. We don’t need Jenny anymore.”

There’s just one problem; Jenny didn’t only answer the phone. She knows every client. She knows their partners and their kids. She remembers the Christmas party from 2009 that nobody’s allowed to talk about. She knows when two people in the office aren’t getting along.

Jenny is the glue. But try putting THAT into a spreadsheet.

This week on Tube Time Tuesday, I’m wrapping up my three-part series on AI by looking at something I think could easily get lost in our rush towards efficiency:

The human value people bring to our businesses that has absolutely nothing to do with their job description.
Just because AI can replicate someone’s tasks doesn’t mean it can replicate their value.

Before you replace someone, ask yourself:

What does this person contribute to our business?

Because if we’re not careful, we might eventually create incredibly efficient businesses, that nobody wants to work for, and nobody wants to buy from.

Have a watch and let me know what you reckon.

Happy Days!!!
Yewww!!!

16/09/2026

If AI replaces all the junior people, who becomes the next senior?

I was talking to an AI consultant recently and he made what sounded like a logical point.

AI can do a lot of the lower-level work currently done by junior and intermediate employees.

So businesses won't need as many of them. Instead, we'll keep the experienced people to oversee the AI and handle the complicated stuff.

Beautiful.

Except about two seconds later I thought:

"Hang on. Where do the experienced people come from?"

Because nobody magically arrives with 15 or 20 years of experience.

They get it by doing stuff. Basic stuff. Boring stuff. Sometimes s**t stuff. They make mistakes. Someone reviews their work. They get given something harder. They make another mistake. They learn again. Eventually, they develop judgement.

And that's the paradox.

The work AI is good at replacing might also be the work we currently use to TRAIN the people we'll need in the future.

So, I'm not against AI taking away mundane work. Far from it. But rather than using AI to simply get rid of junior roles, maybe we need to redesign those roles.

Use AI to accelerate their development. Give them better exposure. Spend more time mentoring them.

Because you can't suddenly wake up in 10 years and say:

"S**t. We need some people with 15 years' experience."

You can't create 15 years of experience with a prompt.

That's what I'm talking about in this week's Tube Time Tuesday.

Have a watch and let me know what you reckon. Are we thinking enough about how today's junior people become tomorrow's experienced leaders?

Happy Days!!!
Yewww!!!

18/08/2026

I reckon there’s an epidemic of people who don’t return phone calls. 😂

And I’m not talking about random calls or some kook trying to sell you solar panels. I’m talking about people I know. Referral partners. People who tell me they want to build a relationship and would love me to send clients their way.

So I ring them.
Nothing.
Leave a message.
Nothing.

Then I see them a week later:

“Oh Oscar, I got your message. Sorry mate. I’ve been meaning to call you. I’ll call you this afternoon.”

Beautiful. Except the phone never rings.

Now, I get it. We’re all busy.

But here’s where it becomes a problem.

If I’m thinking about referring one of my clients to you, I’m putting my reputation on the line.

So if you don’t return MY calls, what makes me think you’ll return theirs?

That’s what this week’s Tube Time Tuesday is about.

Returning a phone call might seem like a tiny thing. It isn’t. It tells people a lot about how you do business. And every interaction is showing people what it will be like to work with you.

Have a look at the video and then maybe have a look at those missed calls sitting on your phone. 😂

Happy Days!!!
Yewww!!!

11/08/2026

𝗘𝗽 𝟭𝟱𝟴 – 𝗧𝗵𝗲 𝗕𝗼𝗮𝗿𝗱 𝗥𝗼𝗼𝗺 – 𝗗𝗼𝗻’𝘁 𝗖𝗵𝗮𝘀𝗲 𝗥𝗲𝗳𝗲𝗿𝗿𝗮𝗹𝘀. 𝗕𝘂𝗶𝗹𝗱 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀.

Ever been to a networking event, had a few coffees, plenty of conversations...
And walked away thinking: “What a waste of time.”

No leads.
No referrals.
No business.

It’s easy to conclude that networking doesn’t work.

But what if networking isn’t the problem?

Over the years, I’ve been involved in plenty of networking groups and built some fantastic referral partnerships.

And the best ones all have one thing in common.
• It’s not luck.
• It’s not having the biggest network.
• And it’s definitely not keeping score of who owes who the next referral.

In this week’s episode of Tube Time Tuesday, I explain the simple mindset shift that can completely change the way you approach networking and referral relationships.

Because if you walk into the room asking the wrong question, you might be killing the opportunity before it even starts.

🎥 Watch Episode 158.

Happy Days!!!
Yewww!!! 🤙

05/08/2026

𝗘𝗽 𝟭𝟱𝟳 – 𝗧𝗵𝗲 𝗕𝗼𝗮𝗿𝗱 𝗥𝗼𝗼𝗺 – 𝗔𝗿𝗲 𝗬𝗼𝘂 𝗜𝗻𝘃𝗲𝘀𝘁𝗶𝗻𝗴 𝗶𝗻 𝗬𝗼𝘂𝗿 𝗘𝗴𝗼... 𝗼𝗿 𝗬𝗼𝘂𝗿 𝗙𝘂𝘁𝘂𝗿𝗲?

Why is it so easy to spend money on things that make us look successful...

But so hard to invest in the things that actually make us successful?
In this week's episode, I explore one simple question every business owner should ask before making their next big purchase.

It might just change the way you think about investing in your future.

Happy Days!!!
Yewww!!! 🤙

28/07/2026

𝗘𝗽 𝟭𝟱𝟲 – 𝗧𝗵𝗲 𝗕𝗼𝗮𝗿𝗱 𝗥𝗼𝗼𝗺 – 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗶𝘀 𝗮 𝗟𝗼𝗻𝗴 𝗚𝗮𝗺𝗲, 𝗡𝗼𝘁 𝗮 𝗦𝗵𝗼𝗿𝘁 𝗚𝗮𝗺𝗲

When business gets busy, what's the first thing most owners stop doing?

Business Development.

It seems logical at the time. Until a few months later when the phone stops ringing.

In this week's episode, I explain why Business Development is a habit—not something you only do when work is quiet.

Just like a garden hose, your pipeline needs time to fill before the opportunities begin to flow.

If you keep turning the tap off every time you get busy, don't be surprised when it runs dry.

Watch this week's episode and start protecting time every week for the future of your business.

Happy Days!!!
Yewww!!! 🤙

21/07/2026

Ep 155 – The Board Room – When You Ask the Right Questions, The Solution Becomes Obvious.

The best business owners aren't the ones with all the answers—they're the ones asking the best questions.

If you're feeling stuck, try changing the question instead of chasing another solution.
✔ Stay curious.
✔ Challenge your assumptions.
✔ Ask the uncomfortable questions.

This week, take one business challenge and write down five better questions before trying to solve it. You might be surprised where it leads.

Happy Days!!!
Yewww!!! 🤙

17/07/2026

The thing owners are almost always surprised by when they come to the 5 Keys workshop:

It's rarely the Key they thought was their weakest. 🔑

Someone walks in worried about sales. Turns out their real leak is upstream — in their positioning. Or they come in thinking their brand needs work, and it's actually their client experience quietly costing them referrals.

You've been in your own business too long to see it clearly. That's the trap of self-diagnosis.

Missed last Tuesday's workshop? The Growth Engine Quiz is the next best thing. 10 minutes, free, scores you across all five Keys — and shows you the actual leak (which is often NOT the one you thought).

Take it here: https://www.rfr.bz/ff06c00bd

09/07/2026

Another great 𝟱 𝗞𝗲𝘆𝘀 𝘁𝗼 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗲𝗱 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗚𝗿𝗼𝘄𝘁𝗵 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽 is in the bag. It was fantastic sharing practical strategies for creating a powerful growth engine with an eager group of business owners.

Here are just a few of the insights that came out of the night:

💬 "𝘐 𝘳𝘦𝘢𝘭𝘪𝘴𝘦𝘥 𝘵𝘩𝘢𝘵 𝘵𝘪𝘤𝘬𝘪𝘯𝘨 𝘰𝘧𝘧 𝘢𝘥𝘮𝘪𝘯 𝘵𝘢𝘴𝘬𝘴 𝘮𝘢𝘬𝘦𝘴 𝘮𝘦 𝘧𝘦𝘦𝘭 𝘣𝘶𝘴𝘺, 𝘣𝘶𝘵 𝘪𝘵 𝘥𝘰𝘦𝘴𝘯'𝘵 𝘮𝘰𝘷𝘦 𝘮𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘧𝘰𝘳𝘸𝘢𝘳𝘥 𝘪𝘯 𝘢 𝘮𝘦𝘢𝘯𝘪𝘯𝘨𝘧𝘶𝘭 𝘸𝘢𝘺."

💬 "𝘐'𝘷𝘦 𝘣𝘦𝘦𝘯 𝘴𝘱𝘦𝘯𝘥𝘪𝘯𝘨 𝘵𝘰𝘰 𝘮𝘶𝘤𝘩 𝘵𝘪𝘮𝘦 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘪𝘯 𝘵𝘩𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘪𝘯𝘴𝘵𝘦𝘢𝘥 𝘰𝘧 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘳𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴𝘩𝘪𝘱𝘴 𝘵𝘩𝘢𝘵 𝘸𝘪𝘭𝘭 𝘩𝘦𝘭𝘱 𝘪𝘵 𝘨𝘳𝘰𝘸."

💬 "For me as a startup, positioning is critical... then that drives the distribution message and activity."

The biggest breakthroughs come from seeing your business from a different perspective.

When you step back from the day-to-day and focus on the fundamentals of growth; Positioning, Distribution, Sales, Financial Performance and Customer Retention, you gain clarity on what drives sustainable, profitable growth.

A huge thank you to everyone who attended, your contributions to the discussion and for openly shared your experiences. Those conversations are what make these workshops so valuable.

Our next 5 Keys to Sustained Business Growth Workshop is on 𝟰 𝗔𝘂𝗴𝘂𝘀𝘁.

Comment "𝗚𝗥𝗢𝗪𝗧𝗛" below and I'll send you the registration link and all the details.

30/06/2026

Ep 154 – The Board Room – The Power of Good Returns Is More Than Financial

Most business owners think the end of the financial year is about one thing, the numbers.

But I think we've got it wrong.

In this week's episode, I explain why your financial results tell a much bigger story than profit and loss.

It's a story about courage.
Growth.
Resilience.
And recognising just how far you've come.

If you're a business owner reflecting on the year that's been, I think you'll really enjoy this one.

Happy Days!!!
Yewww!!! 🤙

The Board Room

29/09/2026

16/09/2026

18/08/2026

11/08/2026

05/08/2026

28/07/2026

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09/07/2026

30/06/2026

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