10/02/2026
Strategic plans fail not because they're poorly designed, but because leadership loses focus when ex*****on becomes difficult. Bright Shiny Object Syndrome, the tendency to chase new trends instead of following through on existing strategy, affects organisations of all sizes. This guide explores why boards abandon solid plans, how to distinguish necessary strategic pivots from distractions, and practical approaches to maintain focus when the work gets hard or boring.
Why do 67% of strategic plans fail? It's not the strategy; it's Bright Shiny Object Syndrome. Learn how to maintain focus and execute when it gets hard.