16/06/2026
One of the most uncomfortable truths in business is this:
The cheapest clients are often the hardest to work with.
Not always.
But often enough that almost every service provider eventually notices the pattern.
You lower your prices to make it easier for people to say yes.
But instead of easier clients…
You get more messages.
More questions.
More expectations.
More scope creep.
And the strange thing is…
The clients paying the least often demand the most.
Why?
Because when someone chooses based on price alone, they often try to maximise everything they can get.
More time.
More access.
More changes.
Whereas clients who invest at a higher level are usually buying the outcome and the expertise.
They trust the process.
They respect boundaries.
And the working relationship becomes far smoother.
This is why positioning matters so much.
You’re not trying to serve everyone.
You’re positioning your business for the clients who value what you do.
If you want help restructuring your pricing and positioning so you attract better clients…
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