Growth & Exit

Growth & Exit Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Growth & Exit, Business consultant, Suite 803/21 Cadigal Avenue, Pyrmont.

Stop obsessing over sales tactics.The highest-paid founders I know focus on one skill:Relationships.I’ve seen founders t...
01/05/2026

Stop obsessing over sales tactics.

The highest-paid founders I know focus on one skill:

Relationships.

I’ve seen founders travel across the country for a short catch-up.

Why?

Because steel sharpens steel.

They didn’t build serious companies through clever funnels.

They built them through people.

Here’s what most people miss:

The wrong circle sets your ceiling.
If your peers think a certain number is “big”, you’ll eventually believe it too.

The right room expands your ambition.
Put yourself around people playing a bigger game and your thinking changes fast.

Proximity matters.

Being in the right conversations.
Hearing how others solve problems.
Watching how they think.

That exposure compounds.

Intentional friendships compound too.
When you’re clear about the kinds of people you want in your world, you start showing up differently. You create content. You start conversations. You build genuine rapport.

And sometimes the bridge gets built before you even realise it.

Mentors change your trajectory.
One powerful conversation can unlock a bigger vision.
A single question can force you to raise your standards.

Often, the only thing required is the courage to ask.

Now let’s add data.

Millions of LinkedIn messages have been analysed.

The top performers keep it simple:

– Send connection requests with no note. Acceptance rates are higher.
– Keep your first message under 100 words. Short messages get significantly more replies.
– Add a voice note in your follow-up. Interest rates increase.
– Message Tuesday to Thursday. Midweek wins.
– Use “I” once or twice. Too much “we” hurts replies.

None of this is about gimmicks.

It’s about positioning.

Who knows you matters more than who you know.

Your content builds relationships at scale.
Your brand creates leverage.
Your network shapes your standards.

Every skill you have grows faster in the right circle.

So the real question is:

Are you investing more in tools…
or in people?

04/02/2026

Cold emails fail because you ask too soon.

Are your cold emails getting ignored? Most fail because you ask for a meeting before building any trust. This framework flips that script.

In my 20 years of growing companies, I've seen brilliant consultants and accountants shoot themselves in the foot by rushing. They ask for 30 minutes of a stranger's time before they've earned 30 seconds of their attention.

You have to slow down to speed up.

I use a specific flow that prioritizes value over the ask. It works because it respects the other person's intelligence.

Here is the breakdown:

Step 1 ➔ The Personal Opener. You need to show you’ve done your homework. Mentioning a specific detail creates immediate separation from the bots.

Step 2 ➔ Competence Observation. Make an observation about their business that proves you know your stuff. This isn't flattery; it's professional insight.

Step 3 ➔ Offer Value (Don't Ask). Stop asking for a meeting here. Offer a free asset instead.

Step 4 ➔ The Ridiculously Easy 'Yes'. "Mind if I send it over?" Low friction. No commitment.

Step 5 ➔ Overdeliver. When they respond, send the value immediately.

Step 6 ➔ The Long Game. Follow up 7-8 times *after* sending the value.

The meeting request only comes after trust is established.

We apply this same logic when we build AI agents for our clients. Whether it's a human sending the email or an agent assisting the process, the psychology remains exactly the same.

Trust is the currency.

What do you think?

Like & Comment "TRUST" if you agree that value beats volume every single time.

30/01/2026

Imagine your inbox becoming a source of booked meetings, not ignored pitches. I've found 95% of cold emailers are missing the key to this transformation: offer free value first. Stop asking; start giving.

Most inboxes right now look like a warzone.

You have business owners getting slammed with hundreds of "quick question" emails every single week, and almost every single one of them is asking for time before they've earned a second of attention.

When you ask for a meeting straight away, you aren't standing out. You're just adding to the noise.

The approach that actually works is slower but significantly more effective.

Trust comes before the call.

Give them a deposit before you ask for a withdrawal.

I'm talking about doing the work upfront to prove you can actually help them.

→ A 2-minute Loom video breaking down a bottleneck you spotted
→ A quick audit of their current setup
→ Three mockups they can implement immediately

Make the 'yes' so easy they feel silly saying no.

When you shift to this, you stop being a salesperson to avoid and become a consultant they want to hear from.

Give value. Then ask.

What's your current cold email strategy?

Like & Comment if you agree that value wins over pitching. 🚀

29/01/2026

Your perfect cold email isn't enough.

You can agonize over the subject line for hours. You can tweak the opening sentence until it looks grammatically flawless. But to the person on the other end, you are still just text on a screen.

Characters. Easily ignored.

I see so many business coaches and accountants trying to scale by hiding behind their keyboards. They think if they just get the "copy" right, the clients will come.

But text is flat.

When a prospect reads your email, they hear their own internal voice reading it... not yours. They see a stranger asking for time.

Compare that to sending a Loom.

Suddenly, you aren't just a request in their inbox.

-> You have a face and a voice.
-> You show emotion and expertise that text simply cannot convey.
-> You stop being a "random vendor" and start being a human being they can actually trust.

That shift changes the dynamic completely.

We focus heavily on AI and automation at Growth and Exit Business Solution. We build agents to handle the heavy lifting. But we know that technology supports the connection—it doesn't replace the handshake.

Especially here in Australia. We are skeptical by nature. We want to know who we are dealing with before we commit.

Video bridges that gap. It turns a cold pitch into a warm introduction where you deliver value before asking for anything in return.

Don't let your expertise get lost in a wall of text.

What do you think? Is video too intrusive, or is it the only way to stand out now?

Like & Comment if you're ready to show your face more.

28/01/2026

I used to wonder why my perfectly crafted pitches failed. It wasn't the words or the offer. The real problem was my timing.

We spend hours obsessing over the script. We rewrite the subject line ten times and tweak the offer until it looks perfect on paper, only to send it out and get absolute silence.

It's frustrating because the logic is sound. But here is the thing.

The person on the other end isn't usually rejecting the idea. They are rejecting the interruption.

I’ve seen this pattern for 20 years while growing companies. If you ask for a meeting the moment you connect, you are just noise to them. You become another notification to swipe away in a busy day.

But if you wait?

If you actually drop some value first or solve a small problem before asking for their time, the dynamic changes.

→ Ask too early and you're just a salesperson to be avoided
→ Ask after you've proven value and you're the obvious choice

Same person. Same offer. The only difference is the clock.

We use a lot of high-end AI technology and agents now to help businesses grow, but even the smartest tech fails if it ignores this basic human rule.

Timing isn't everything. But it's close.

What do you think? Like & Comment "Timing" if you agree that patience pays better than speed.

Your cold emails aren’t working — because they’re lazy.“Hi [FirstName], I loved your company [CompanyName]…” That doesn...
26/09/2025

Your cold emails aren’t working — because they’re lazy.

“Hi [FirstName], I loved your company [CompanyName]…”
That doesn’t cut it anymore.

Everyone’s doing that.

Want replies? You need to stand out.
And that starts with real personalization.

Here’s what works instead:

🔍 “Saw you support biotech startups, amazing work with MedSync.”
🧭 “Loved your blog post on hiring remote teams. Curious, how’s that going?”
📈 “I noticed your new partnership with Setora. That’s a strong move for Q4.”

These cold email icebreakers grab attention because they show effort.

But writing them one by one for 1,000 leads? Not realistic.

Here’s how automation + AI changes the game:

✅ Pull leads from Apollo or LinkedIn
✅ Use an n8n workflow to scrape websites and profiles
✅ Generate company and role-specific summaries with AI
✅ Create 5–6 personalized openers per lead
✅ Map and send through your email campaign tool

It takes about 20 seconds per lead once it’s running.

Teams using this approach have seen reply rates jump from 3% to 19%.

Why? Because it shows:

- Real research
- Zero spam
- Clear relevance

Would you reply to this?

"Hey Mark, read your post on building inclusive workplace culture. It's spot-on—and aligns with what we help companies do."

Now imagine sending 2,000 emails like that, without writing them by hand.

Want to give it a try?

Traditional SEO is dying fast. Are you ready for 2026?This is the biggest shift in online traffic since Google launched ...
22/09/2025

Traditional SEO is dying fast. Are you ready for 2026?

This is the biggest shift in online traffic since Google launched in 1998.

💡 AI search platforms like ChatGPT, Google’s AI Overviews, and Perplexity are now the front door to buyer-ready traffic.

⏳ In 2025, ChatGPT had over 700 million active users, but only 4% paid. That means 672 million people are being monetized through ads starting in 2026.

🔥 Google is already running ads inside AI answers, not search results.

📢 Instead of fighting AI, Google is now embedding ads directly into AI-generated answers, based on full conversation context, not keywords.

So what does this mean for your brand?

You’re no longer competing for clicks.

You’re competing to be THE answer.

If the AI doesn’t trust your content enough to cite it, you’re invisible.

If it does cite your site, you don’t just get a visitor, your brand gets endorsed.

Now here’s what winning looks like:

✅ You create content so useful and well-structured that AI systems cite you by default.
✅ You show up during buyer conversations, not random searches.
✅ You generate leads from users who never even typed your product name.

Still writing 600-word blog posts for Google’s blue links?

That strategy is about to expire.

Starting now, the question isn’t: “How do I get ranked?”

It’s: “How do I get chosen?”

The early movers already know the answer.

Do you?

Most business owners are still playing the old SEO game while AI has already changed the rules.🚀 Google's AI now generat...
14/09/2025

Most business owners are still playing the old SEO game while AI has already changed the rules.🚀

Google's AI now generates curated answers instead of listing websites—shifting the focus from being clickable to being mentionable. The businesses adapting to Generative Engine Optimisation (GEO) are positioning themselves as trusted sources that AI cites, while competitors remain invisible.

Early movers are gaining massive advantages in this unsaturated system. Just like SEO's early days, the window won't stay open long. AI rewards clarity, completeness, and credibility across multiple formats—not just keywords.

Your prospects are asking questions like "How do I prepare my business for sale?" If your expertise isn't being cited in AI-generated answers, you're invisible at the most critical buying moment.

Read the full article to discover the 5 practical steps to future-proof your brand in the AI search era 👆https://lnkd.in/g-9pVQEv

14/09/2025

Google Ads Are Dead… Long Live Google AI

🔍 No more keywords
🧠 Context is king
💬 Conversations replace search terms
🛍️ AI buys products for users
📱 Your site might not even be visited
🤖 Google’s new AI ad model = total rewrite of digital marketing

Google just moved on from the ad model that made it $200B a year.

Now, it’s all in on AI conversations.

Here’s the shift:

Old Google → you searched “best running shoes,” clicked a link, maybe made a purchase
New Google → you tell AI “I’m training for my first marathon, I overpronate, have $250 budget”, and it recommends the perfect shoe, even completes the buy

No clicks. No keywords. No site visit.
AI handles it.

Brands get seen IF:

- They show up in the right context
- Their product data is rich and accurate
- Their messaging is consistent across site, reviews, and social
- They're using Performance Max or Max for Search campaigns
- They optimize for valuable customer outcomes, not just leads or clicks

Google isn’t ranking websites.
It’s ranking relevance.
Conversation relevance. Brand trust. User intent. Context.

Here’s the key:

Every ad trains the system.
Messy, generic data = ignored.
Precise, helpful data = matched to ideal customers again and again.

So ask yourself:

Are you still managing ads like it’s 2015?
Or are you training your AI engine for 2025?

🤖 Rather than making advisors obsolete, Retrieval-Augmented Generation (RAG AI) could be their greatest ally. Here’s why...
12/09/2025

🤖 Rather than making advisors obsolete, Retrieval-Augmented Generation (RAG AI) could be their greatest ally.

Here’s why:
• It delivers real-time, accurate, and source‑grounded insights, dramatically reducing the risk of AI hallucinations and outdated advice.

• By dynamically retrieving context-specific knowledge from internal systems, RAG empowers smarter, faster decisions—without the guesswork.

• The future? AI that acts more like a trusted, knowledgeable assistant than a replacement—amplifying advisor impact rather than replacing it.

Read the full article here: https://www.linkedin.com/pulse/rag-ai-make-most-business-advisors-obsolete-all-sal-carrero-verdc./

Address

Suite 803/21 Cadigal Avenue
Pyrmont, NSW
2009

Website

Alerts

Be the first to know and let us send you an email when Growth & Exit posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Growth & Exit:

Shortcuts

Share

Category