Wasif Kasim Consulting

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Wasif Kasim Consulting AU’s #1 Agency Coach | $100M+ generated for agencies | Add $1.5M ARR in 12 months | Ex-CEO of AU’s largest Digital Agency

20/10/2026

Comment META and I’ll send you my FREE Meta Ads training + walkthrough videos for agencies.

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The agency lead gen conversation is full of noise.

Everyone has an opinion on what works and what doesn’t.

But after seeing what’s actually happening across hundreds of agencies right now - a few things become very clear.

The channels most founders are sleeping on are often the ones producing the best results:

- Meta ads when layered correctly.
- Partnerships when approached with a real strategy.
- LinkedIn outreach when done with consistency and without the pitch-first energy.

Founders think lead gen means doing everything at once

In reality, it’s about knowing which channels are actually worth your time right now - and using them properly.

I surveyed agency founders across ANZ.324 named their number one problem –37% said client acquisition and sales12% said ...
19/10/2026

I surveyed agency founders across ANZ.

324 named their number one problem –

37% said client acquisition and sales
12% said hiring and delegation
11% said systems and delivery
9% said founder bottlenecking
4% said churn and retention

What worried me most?

47% of the problems named happen after the sale, but most thought they had a “sales” problem.

But it gets more interesting when you cut by revenue size –

At $20K and below, acquisition dominates.
At $20K to $50K, systems pain hits 38%.
At $50K and over, it’s pricing, margin, & structure.

The takeaway?

Your bottlenecks will change as you grow.

Which means the strategy that got you to this level of success won't get you to the next one.

The agencies I've seen keep growing through this tough market all did the same three things.

(And they did them in the right order.)

1. Plan
2. Protect
3. Promote

Aug to Nov is your money-making window.What you build now is what 2027 runs on.

So, here’s a carousel breaking down exactly what each stage looks like and when to start.

Save it, and share it with your team.

Or even better —

→ If you're circa $30K+ MRR
→ Hungry to scale the right way in 2026
→ And you're after agency-specific 1:1 coaching

Join my program here ↓

https://hubs.ly/Q04t8qnL0

→ $100M revenue generated for agencies
→ 100+ five-star Google reviews
→ 15+ years scaling AU's best agencies

And I'd love to work with you too.

My sons are 8 and 10 years old.Here’s my career advice to them –1/ Experiment early.I'm going to give my older son a hun...
15/10/2026

My sons are 8 and 10 years old.

Here’s my career advice to them –

1/ Experiment early.

I'm going to give my older son a hundred bucks and tell him to turn it into three hundred –

I don't care how he does it
I just want him to try, fail and try again
And do that ten times before he's seventeen

The earlier you start making mistakes, the cheaper and more impactful they are.

2/ Learn in a great environment.

When the time comes, I’d suggest he work at a leading, fast-paced agency.

It’s unglamorous
But the rate of learning is wild
It’s like 10 years compressed into 10 months

He’ll come out the other side with a perspective most people never develop.

3/ Start when the time is right.

Use the work experience to learn how to do the things they do well, find the things that are "broken", and build a business to solve that.

The best founders did this
They saw what wasn't working
And built something better

The best entrepreneurs learn the fastest.

That's what I'll tell my boys when the time comes.

15/10/2026

Comment ‘3x’ to get access to my 3x Agency Scaler program for agency founders stuck around $20-30k/m mark (1-on-1 access to me)

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Most agency founders treat hiring like a last resort.

Wait until you’re slammed.

Then grab whoever fits the budget.

And get them across the line fast so you can breathe again.

Then wonder why the team keeps underdelivering 👀

But let me show you the flip side:

The agencies that have sorted out their systems approach hiring completely differently.

- They hire ahead of the chaos so the work never suffers.
- They pay properly because they understand the real cost of a bad hire.
- They test before they commit.
- And they onboard properly so new people actually know what’s expected of them.

Hiring is by far the most underrated area in agency space

Whereas it should be top priority, since an agencies’ success is literally dependant on the people working inside it.

13/10/2026

Comment ‘3x’ to get access to my 3x Agency Scaler program for agency founders stuck around $20-30k/m mark (1-on-1 access to me)

—-

Most agency founders think the answer to slow growth is ‘more leads’

And to be fair, it’s true in some cases…

But chasing leads without the right foundation in place is one of the most common ways agencies get stuck.

You crank ads/marketing and start getting new leads.

Sales start coming in (yay!)

But you’re the one keeping clients happy (not so yay!)

So clients don’t get the attention they need. They churn. And suddenly the new revenue you just won doesn’t even cover what you lost.

Okay let’s see another scenario:

You hire a BDM to go out and close deals. But there’s no lead system behind them. No structure to support the growth. And they can’t perform because nothing’s set up for them to succeed.

The problem isn’t effort. You’re doing your best….

It’s just that your order isn’t correct.

I’ll come back to my often-repeated statement:

”Most agencies are doing the right things - just in the wrong sequence.”

So, before you turn up the lead gen dial - ask yourself:

If the back end can actually handle it?

Is there enough capacity?

Is the team at a sustainable level?

Is there a structure in place to keep clients happy without it all depending on you?

If the answer is no, more leads just means more chaos. And more churn eventually, leaving you at square one.

Agency founders → want higher conversion rates?Follow this exact sales process.I’ve met with 220+ agency owners in 12 mo...
12/10/2026

Agency founders → want higher conversion rates?

Follow this exact sales process.

I’ve met with 220+ agency owners in 12 months
Every single one had room to improve conversions
The difficulty they face is knowing how to do it

When conversions are low, most agencies blame the leads –

“Too cheap”
“Not ready”
“Wrong fit”

Sometimes that's true.

But more often the leads are fine. The process that handles them isn't.

The agencies I work with that close consistently all run the same sequence –

- Respond to each lead within 5 to 10 minutes
- Pre-qualify before investing an hour of your time
- Run a discovery call that uncovers the real pain
- Pitch with a deck built around what you learned
- Follow up with value, not just "any updates?"
- Never let a lost deal go cold forever

That last one alone recovers one to two deals a month for most founders.

The carousel below covers every stage in detail.

Save it and walk your sales team through it.

Then run it on every lead.

—👋 Hey, I'm Wasif, an agency mentor & coach.

→ I've helped 100s of agencies small & big scale sales, ops, delivery & beyond
→ Agencies like Defiant Digital, StudioHawk, Uprise, Valiant, Meaningful, Umped & many more.

If you're a min $30K MRR & want to take your agency to the next level

Join my program here ↓
https://bit.ly/3SXyUhh

2026 agency founders aren’t winning on work ethic.They're winning on process.And nowhere is that more obvious than sales...
09/10/2026

2026 agency founders aren’t winning on work ethic.

They're winning on process.

And nowhere is that more obvious than sales.

Every founder I meet is working incredibly hard –

Long hours
Constant hustle
Always switched on

But hustle without process leads to chaos.

You can outwork everyone in the room and still lose deals to someone with a better sequence –

3 leads come it
You call the first one
Spend 45 mins in discovery
Build and email a custom proposal
Followed up twice with a “just checking in”
They say no because they couldn’t afford you
Meanwhile the other 2 leads chose a competitor

(That’s hours of work and two leads wasted)

Meanwhile, the founder with a better sequence –

3 leads came it
Called each one back
Pre-qualified each in a 5-minute call
2 of the 3 progressed to a discovery call
Presented the proposal live
Closed on the spot

(Less work, more business).

That’s the power of process.

The right thing done at the right time.

The infographic below is the exact ten-step sequence I'd build into every agency sales process.

Save it and walk your team through it.

Then, run it on every lead.

—

👋 Hey, I'm Wasif, an agency mentor & coach.

→ I've helped 100s of agencies small & big scale sales, ops, delivery & beyond

→ Agencies like Defiant Digital, StudioHawk, Uprise, Valiant, Meaningful, Umped & many more.

If you're a min $30K MRR & want to take your agency to the next level

Join my program here ↓

https://hubs.ly/Q04zy8ZK0

The fam and I just got back from two weeks in BaliI'll be honest, it took a full week to switch off.I kept sneaking a “q...
08/10/2026

The fam and I just got back from two weeks in Bali

I'll be honest, it took a full week to switch off.

I kept sneaking a “quick look” at emails, but in the back of my mind I was asking —

What about leads?
What's happening with sales?
What are things going to look like when I get back?

And now that I’m back…

The business is fine.

Sure, things slow down a little, but I’ll catch up.

That's the thing agency founders forget when they're staring at their inbox on holiday –

You always catch up
The work will always be there
The moment you're in right now won't

I'm getting better at this.

But I'll be honest, I want to get that decompression time down from a week to a day.

That’s my goal for the next holiday.

My advice to you:

Give yourself permission to step away.

The business will still be there when you get back.

You've earned it.

08/10/2026

Most agency founders at $30k/month are spending their budget in the wrong places.

If I was to use only $5k to help break through that cieling, here's what I'd do:

1. Spend the first chunk getting delivery off your plate. Hire offshore, bring in support. Because if you're stuck doing client work, you're not selling. And if you're not selling, you're not growing. Simple as that.

2. Take the rest and put it into Meta ads.

But not complicated Meta ads.

Case study statics. Real results. Client logo. One clear outcome. Testimonial pull quotes. Short. Genuine. With a logo next to it.

Doesn't need to be polished - just needs to be real.

Targeting these 2 roadblocks i.e. buying back founder’s attention and energy, and buying more targeted eyeballs for lead gen, will help any agency break through their $30k/month ceiling.

06/10/2026

Comment META and I’ll send you my FREE Meta Ads training + walkthrough videos for agencies.

—-

If your agency’s Static Meta ads aren't converting - before you change your targeting or your budget, look at two things:

Your image.
And your opening line in the copy.

The image gets the attention. If it looks stock, generic or like every other ad in the feed - you've already lost them.

Try using real people’s faces, better yet use your images as a founder or the team.

Once the image grabs their attention, there comes the next part, the copy.

In your copy, tell them exactly what you do.

- Who you help
- What outcome they can expect

This should be your opener, not after a preamble or buried down the end. Because if someone isn’t intrigued or attracted with the opener, they’re most likely not going to read any further.

Try these things in your static meta ads and see the difference in results 🤝🏼

Address

21
Quakers Hill, NSW
2763

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61416725561

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