Eventum Optimum

16/10/2026

Good businesses are built by good people. And at Eventum Optimum, we’re looking to bring a couple of great people into the team!

We have TWO exciting opportunities for people who are ready to make an impact, bring fresh ideas and be part of a business that helps other businesses navigate challenges, find solutions and move forward with confidence.

💼 BUSINESS & CORPORATE ADVISORY CONSULTANT

Are you commercially minded, a natural problem-solver and someone who enjoys working with business owners? We’re looking for someone who can build relationships, understand business challenges and help identify practical solutions that make a difference.

📊 SALES & ADMINISTRATION OFFICER

Are you organised, proactive and great with people? We’re looking for someone who can keep things moving behind the scenes, support our sales activities, build client relationships and help turn opportunities into action.

✨ What are we looking for?
✔️ People who take initiative and think outside the box
✔️ Strong communication and relationship-building skills
✔️ A positive, can-do attitude
✔️ Someone who enjoys being part of a team that gets things done

At EO, we believe the right people make all the difference. If you’re looking for your next opportunity, or know someone who would be a great fit, we’d love to hear from you!

📩 Interested? See below links to apply:-

https://au.seek.com/job/95300979?ref=direct-share-hirer-jobs-list

https://au.seek.com/job/95301316?ref=direct-share-hirer-jobs-list

Know someone who should be part of the EO team? Tag them below! 👇

14/10/2026

🎧 Gyms: The Perfect Business… Until You Look at the Numbers

I recently sat down with Peter from APickle for another episode of Good Bad Business, where we unpacked the Australian gym industry and explored why a business that looks so good on paper doesn’t always deliver the returns you might expect.

Think about it. Thousands of members, recurring direct debits and revenue coming in whether people show up or not. Sounds like the perfect business model, right?

But recurring revenue doesn’t automatically mean recurring profit.

Rent, equipment, wages, customer churn and competition all add up. And according to our modelling, a new gym could need around 1,700 members by the end of its first year to generate $1 million in revenue.

That’s a lot of memberships to sell before you even start talking about profitability!

The biggest takeaway? A great business model doesn’t necessarily make it a great investment. You need to understand the numbers behind the business, not just the appeal of the concept.

🎧 Tune in to Good Bad Business as Peter and I break it all down.
👇
https://www.buzzsprout.com/2604412/episodes/19953382

Here’s a question for you:

Would you rather own a gym with 1,500 paying members or a business with just 150 customers paying ten times as much?

And more importantly, why?


com.au

12/10/2026

Great things happen when the right people come together.

Eventum Optimum was proud to be part of another fantastic Thought Leadership Luncheon, bringing together like-minded professionals for meaningful conversations, fresh perspectives and valuable connections.

We believe some of the best opportunities start with a conversation, and getting the right people around the table creates opportunities to share ideas, challenge thinking and build relationships that matter.

A big thank you to everyone who made it such a great event!

🎥 Take a look at the video below to catch some of the highlights.

We’re already looking forward to the next one.

The question is… will you be joining us at the next table?

30/09/2026

Another great chat with Peter from APickle, and this week we dug into an interesting story about Michelin.

Michelin started reviewing restaurants, creating maps and recommending places to eat all with a bigger strategy in mind:

Get people driving more, wear out more tyres, sell more tyres.

It’s a brilliant example of creating demand rather than simply competing for it.

But it got us thinking about the Australian tyre industry and what really creates a moat.

It’s not just the product.

It’s trust.

Michelin used content, information and customer experience to create demand around a product that was designed to wear out.

So the bigger question for any business is:

Are you creating demand, or simply competing for the demand that already exists?

Another great conversation with Peter, have a listen to the latest episode of the podcast.

Michelin: The Product Designed to Wear Out.

https://www.buzzsprout.com/2604412/episodes/19878875

30/09/2026

22/09/2026

Another week, another great conversation with Peter from Apickle.

This time, we put Red Rooster under the microscope.

On the surface, you might wonder how some stores stay open.

But look beneath the surface and the numbers tell a very different story.

Revenue, margins, operations, competitive advantage and market size all paint a much more interesting picture.

We put it through the Good Bad Business MOAT test and asked the question that really matters:

Would we invest our own money in one?

Great discussion, Peter. Always interesting looking beyond the obvious and understanding what’s really happening underneath the numbers.

What Australian business should we pull apart next?

Listen here now - https://www.buzzsprout.com/2604412/episodes/19819690

08/09/2026

Apickle and Eventum Optimum review the fall of Eagle Boys Pizza 🍕 and arrive at some very interesting conclusions. Please have a listen and share.

Eagle Boys didn’t fail because Australians stopped eating pizza.

That’s what makes its collapse so interesting.

At its peak, Eagle Boys had hundreds of stores, strong brand recognition and national scale.

Yet Domino’s won the pizza war.

Why?

Domino's wasn’t just selling pizza.

It was competing on technology, convenience, data, delivery and speed.

The battlefield changed.

Eagle Boys didn’t change fast enough.

Rodney Peters and I put Eagle Boys vs Domino’s through our M.O.A.T. Strategy to understand where the advantage was lost.

Eagle Boys vs Domino’s: How the Pizza War Was Lost

One question every business owner should ask:

If your biggest competitor disappeared tomorrow, why would customers still choose you?

Eventum Optimum

Listen to the full business autopsy link in comments.

07/09/2026

🍕 Eagle Boys didn’t fail because Australians stopped eating pizza.

That’s what makes the story so interesting.

It was great to sit down with Peter from APICKLE and discuss the Eagle Boys vs Domino’s story and what it can teach us about business strategy, competition and adapting to change.

At its peak, Eagle Boys had hundreds of stores, strong brand recognition and national scale.

Yet Domino’s ultimately won the pizza war.

Why?

Because Domino’s wasn’t just competing on pizza.

It was competing on technology, convenience, data, delivery and speed.

The battlefield had changed.

And Eagle Boys didn’t change fast enough.

Peter and I put the Eagle Boys vs Domino’s story through our M.O.A.T. Strategy to look at where the competitive advantage was lost — and, more importantly, what business owners today can learn from it.

🍕 Eagle Boys vs Domino’s: How the Pizza War Was Lost

There’s a question every business owner should be asking:

If your biggest competitor disappeared tomorrow, why would customers still choose you?

Because your competitive advantage isn’t necessarily what you think makes your business different.

It’s what your customers value enough to choose you for.

A fascinating case study in what happens when a business focuses on what worked yesterday while the market moves forward.

Apickle

🔗 Full business autopsy https://www.buzzsprout.com/2604412/episodes/19765341

03/09/2026

This was an interesting podcast. Please have a listen and hopefully note opportunities and risks upcoming.

What’s the next $1 million industry?
Business?
Property?
Technology?
Something completely new?

Rod and I break down 15 sectors shaping the next wave of opportunity, the risks, the mistakes and the ones we think are worth watching.
But I’m more interested in your view.
What industry would you back for the next decade?

Podcast link in the comments.

Eventum Optimum

02/09/2026

Episode 14: We came up with 15 different paths. Some surprised us. - Listen Now

Someone asked us a deceptively simple question:

"If you had to make $1 million, how would you do it?"

Start a business?

Buy one?

Property?

Shares?

Build something online? Or back an opportunity most people haven't noticed yet?

The interesting part wasn't coming up with ideas.

It was realising how differently we viewed them.

Some paths look incredibly attractive until you consider the capital required.

Others look boring - until you run the numbers.

Peter and I sat down and worked through 15 different ways to make $1 million.

And, importantly, which strategies we'd actually put our own money behind.

There were a few disagreements.

And that's probably where the conversation gets most interesting.

If you've ever wondered how you'd build a $1 million from scratch, this one is worth your time.

P.S. Before you listen, pick your #1 strategy. Then see whether Rod or I can change your mind.

https://sendfox.com/trk/click/4y2z4ndv/ezw5l9l
com.au