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17/09/2026

I’ve noticed something lately that feels strangely vulnerable to admit.
I’ve become a little insecure about the question “Sooo what do you do?”
Which is mildly hilarious, because I am probably more certain of who I am than I have ever been in my life.

But what do I do?
F**k. How long have you got? 😂
I own and run Airbnbs.
I invest.
I’m building wealth.
I have a psychology background.
I’m obsessed with human behaviour.
I’m starting a podcast.
I love conversations about identity and money and relationships and becoming and why we do the weird s**t we do.
I’m building things that don’t quite have names yet.

And somewhere along the way, I started feeling like I should be able to package all of that into one neat little sentence that makes immediate sense to a stranger.

I noticed myself wanting a better answer 🫣

Something impressive enough.
Clear enough.
Legitimate enough (that feels s**t to admit out loud)

And underneath that, if I’m really honest…was a tiny little wobble of…
Will you understand my value if I can’t explain it quickly?

There it is 🫠

Because I think for a long time I’ve been very good at being known for something.
There was safety in that.
A role. A title. A lane.
But right now I’m in this strange, beautiful in between where the life I’m building is bigger than any one of the labels I’ve previously used.
And maybe the discomfort isn’t that I don’t know who I am. Maybe it’s that I know who I am, but I’m still learning to let that be enough before everyone else understands it.

Maybe one day there’ll be a beautifully concise answer to “what do you do?”
But, for now… apparently it’s
“Quite a few things actually. Do you want the 30 second version or should we order another bottle?” 🍷

And actually... I think I’m becoming pretty comfortable with that.

06/08/2026

It’s been a very exciting week in the world of Cass x

25/07/2026

And a philosopher is born ✨

Sometimes I wonder why my brain works the way it does.

I realised recently that thru my experiences and my way of thinking, I have kinda been developing a back catalogue of Cass-coded life philosophies. I’ve been starting to note them down, what happened in my life to ignite the idea, what it taught me and what understanding I now have as a result. I usually share these with the people around me while I’m working thru whatever the thing is at the time… much of my Cass concepts are developed in conversation.

Soon I plan to share more of these conversations 🤫

Discovering that my great grandfather was also a deep thinker and a well-respected physics academic slash philosopher has actually helped something really click into place for me. He was well before his time in his thinking and tbh I often feel like that.
And sometimes I don’t share because I’m not sure anyone would understand.

But from now I’m going to x

(Also… fck ai. I’ve decided I’m rawdogging it on my captions from now on so you can get the full sugar coke version of Cass)

22/07/2026

Is the whole idea of being visible kind of f*cking with anyone else right now?
Social media is gross.
We’ve got 10000 different versions of the same Claude caption happening and I’m watching people PERFORM with overly scripted content and I’m just a bit weirded out if I’m honest.
What happened to creativity?
We are outsourcing the very thing that makes us unique and resonant and HUMAN.
So I had kinda tapped out.
I also have my own sneaky conditioning and nervous system sh*t going on which I talk about in this vid if you have a sparesy 3 min.

And I share it so hopefully it helps anyone else who is feeling the same.
It’s clunky.
I hate feeling less than Olympic level standard at anything so talking on cam is stashed away in that basket of sh*t I have been avoiding.

But exciting news….
Very soon I am going to be introducing a “conversations with Cass” kind of offering.
Just fleshing out how it all works, what platform it’ll be on and ironing out a heap of my gnarly sabotage before we go live.

So this is me announcing publicly for a little ol fashioned accountability.
Chat to you soon friends x

05/04/2026

Almost any property can make good money on Airbnb.
True story.
But I need to correct something before anyone tries to humble me in the comments 😌

yes… I renovated them
yes… I spent about $200K
yes… I bought the property for $800K with the INTENTION of turning them into Airbnbs

this was not accidental behaviour
this was ✨calculated✨

BUT HERE’S THE PART PEOPLE MISS
👉 the money wasn’t made in the reno
👉 the money was made in the POSITIONING

because I’ve seen people spend farrrking loooadsssss on renovations AND create beautiful properties AND still make average money 🫠 (I’ve done that too)

meanwhile…

these went from
👉 less than $600/week (long-term rental targeted to low income earners)

to
👉 $2,500/week on Airbnb (designed, styled, marketed and priced as a premium experience)

which is a casual 4x increase 👀

same location
same bones
same property

but designed with the end use in mind, positioned for a specific type of guest, priced strategically (not emotionally) AND created as an ABSOLUTE VIBE, not just accommodation.

I knew from the start this wasn’t just a “property”
It was
👉 an income-producing asset
👉 a lifestyle enabler
👉 a long-term wealth play

So if you’ve got a property (or you’re thinking about one) and you’re like“would this actually work as an Airbnb?”

I will literally tell you straight

👉 if it’s a yes
👉 if it’s a no
👉 or how I’d make it work

DM me AIRBNB 👀
(no fluff, just strategy)

And this is your reminder that the “asset” isn’t the opportunity 🍆 it’s the way you USE it 😏😏😏

25/03/2026

Will someone pleeeease tell me WHY I have been out here overthinking, overcomplicating, over strategising… over-everything-ing…when i literally already have something that works…like ACTUALLY works
(tell me you’re a capricorn without telling me… loves the hard way 😭)

Last night I spoke on a masterclass and I had a full body realisation… I’ve just been doing too much.
�I’m finally exiting divorce limbo and can make plans as a financially sovereign girly.
Meanwhile in the background of my life…
Airbnb has been quietly generating >$150k/year�casualllllly supporting me + my kids�being all stable and reliable and unproblematic
and i’ve been like
“hmmmmm but what is my NEXT THING 🤔”
????
Ma’am. Be serious.

I think this is what happens when something comes so naturally to you…
you forget it’s valuable
you forget it’s a skill
you forget other people are like “wait HOW do you do that???”

This is my wealth building era... and I already have a skillset that I’ve been wildly underutilising...�
So I’m entering what i’m calling PROJECT REBUILD 🧿
(not always glamorous, very unhinged, very real)
AKA
🔨 rebuild my life, my way�🔨 grow my wealth�🔨 stop abandoning what already works�
I’m doing less… but better

And instead of disappearing into a cave to “figure it all out, I’m just going to share it as i go… in real time…
messy, evolving, figuring-it-out energy (this is a massive edge for me)

SO
if you are Airbnb-curious, wanting to make money from property (or other investments) or just sitting on something you KNOW could work but you keep ignoring it…
this is your sign ✨
(and also… come talk to me because I can probably save you a lot of time + mistakes)

Also pls tell me I’m not the only one who has been doing the absolute most when the answer was literally right there the whole time 💀
xx

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