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06/08/2026

It’s been a very exciting week in the world of Cass x

25/07/2026

And a philosopher is born ✨

Sometimes I wonder why my brain works the way it does.

I realised recently that thru my experiences and my way of thinking, I have kinda been developing a back catalogue of Cass-coded life philosophies. I’ve been starting to note them down, what happened in my life to ignite the idea, what it taught me and what understanding I now have as a result. I usually share these with the people around me while I’m working thru whatever the thing is at the time… much of my Cass concepts are developed in conversation.

Soon I plan to share more of these conversations 🤫

Discovering that my great grandfather was also a deep thinker and a well-respected physics academic slash philosopher has actually helped something really click into place for me. He was well before his time in his thinking and tbh I often feel like that.
And sometimes I don’t share because I’m not sure anyone would understand.

But from now I’m going to x

(Also… fck ai. I’ve decided I’m rawdogging it on my captions from now on so you can get the full sugar coke version of Cass)

22/07/2026

Is the whole idea of being visible kind of f*cking with anyone else right now?
Social media is gross.
We’ve got 10000 different versions of the same Claude caption happening and I’m watching people PERFORM with overly scripted content and I’m just a bit weirded out if I’m honest.
What happened to creativity?
We are outsourcing the very thing that makes us unique and resonant and HUMAN.
So I had kinda tapped out.
I also have my own sneaky conditioning and nervous system sh*t going on which I talk about in this vid if you have a sparesy 3 min.

And I share it so hopefully it helps anyone else who is feeling the same.
It’s clunky.
I hate feeling less than Olympic level standard at anything so talking on cam is stashed away in that basket of sh*t I have been avoiding.

But exciting news….
Very soon I am going to be introducing a “conversations with Cass” kind of offering.
Just fleshing out how it all works, what platform it’ll be on and ironing out a heap of my gnarly sabotage before we go live.

So this is me announcing publicly for a little ol fashioned accountability.
Chat to you soon friends x

05/04/2026

Almost any property can make good money on Airbnb.
True story.
But I need to correct something before anyone tries to humble me in the comments 😌

yes… I renovated them
yes… I spent about $200K
yes… I bought the property for $800K with the INTENTION of turning them into Airbnbs

this was not accidental behaviour
this was ✨calculated✨

BUT HERE’S THE PART PEOPLE MISS
👉 the money wasn’t made in the reno
👉 the money was made in the POSITIONING

because I’ve seen people spend farrrking loooadsssss on renovations AND create beautiful properties AND still make average money 🫠 (I’ve done that too)

meanwhile…

these went from
👉 less than $600/week (long-term rental targeted to low income earners)

to
👉 $2,500/week on Airbnb (designed, styled, marketed and priced as a premium experience)

which is a casual 4x increase 👀

same location
same bones
same property

but designed with the end use in mind, positioned for a specific type of guest, priced strategically (not emotionally) AND created as an ABSOLUTE VIBE, not just accommodation.

I knew from the start this wasn’t just a “property”
It was
👉 an income-producing asset
👉 a lifestyle enabler
👉 a long-term wealth play

So if you’ve got a property (or you’re thinking about one) and you’re like“would this actually work as an Airbnb?”

I will literally tell you straight

👉 if it’s a yes
👉 if it’s a no
👉 or how I’d make it work

DM me AIRBNB 👀
(no fluff, just strategy)

And this is your reminder that the “asset” isn’t the opportunity 🍆 it’s the way you USE it 😏😏😏

25/03/2026

Will someone pleeeease tell me WHY I have been out here overthinking, overcomplicating, over strategising… over-everything-ing…when i literally already have something that works…like ACTUALLY works
(tell me you’re a capricorn without telling me… loves the hard way 😭)

Last night I spoke on a masterclass and I had a full body realisation… I’ve just been doing too much.
�I’m finally exiting divorce limbo and can make plans as a financially sovereign girly.
Meanwhile in the background of my life…
Airbnb has been quietly generating >$150k/year�casualllllly supporting me + my kids�being all stable and reliable and unproblematic
and i’ve been like
“hmmmmm but what is my NEXT THING 🤔”
????
Ma’am. Be serious.

I think this is what happens when something comes so naturally to you…
you forget it’s valuable
you forget it’s a skill
you forget other people are like “wait HOW do you do that???”

This is my wealth building era... and I already have a skillset that I’ve been wildly underutilising...�
So I’m entering what i’m calling PROJECT REBUILD 🧿
(not always glamorous, very unhinged, very real)
AKA
🔨 rebuild my life, my way�🔨 grow my wealth�🔨 stop abandoning what already works�
I’m doing less… but better

And instead of disappearing into a cave to “figure it all out, I’m just going to share it as i go… in real time…
messy, evolving, figuring-it-out energy (this is a massive edge for me)

SO
if you are Airbnb-curious, wanting to make money from property (or other investments) or just sitting on something you KNOW could work but you keep ignoring it…
this is your sign ✨
(and also… come talk to me because I can probably save you a lot of time + mistakes)

Also pls tell me I’m not the only one who has been doing the absolute most when the answer was literally right there the whole time 💀
xx

06/01/2026

A change in the regular programming is coming ✨

02/01/2026

Thinking you’ll magically become a new woman on Jan 1? Wouldn’t have thought so….

You cannot spiritually bypass your way into a new year.
If you don’t reflect on 2025, you’re basically telling the universe “Hey queen, send me another round of those lessons I DIDN’T learn the first time”

And the universe is like “Say less” 😬👍🏼

If you were overwhelmed, overgiving, underpaid, under-supported, tired, uninspired, running your life like a toddler in a toy shop… and you don’t pause to look at WHY…

You will simply
✨ do
✨ it
✨ again

(Saurrrrrrryyyyyyy)

Reflection isn’t punishment.
It’s self respect.
It’s the moment you say
“Actuallyyyyy, maybe I don’t want to repeat the same plotline next year”

This is why we start the 2026 Life Activation with a forensic level review of the year.
Bring your truth.
I’ll bring the highlighters.

4 dates to choose from: 10/11/29 Jan + 1 Feb
Link in bio for more info + book her innnnn.
Let’s put you first this year honey x

30/12/2025

D E C E M B E R ✨
Filled with lots of wholesome family moments + celebrations + indulging in joy, pleasure + presence

1. 80s throwback party to celebrate our girl 🫶🏽
2-4: Adventure on the to fill up my soul + have a zoom out moment in nature
5+6: Presents + presence 🤌🏽🎄 Hubble Family ⭐️
7-11: Hubbles on Hols 🤩 Wholesome ✨
12: Galsmas 🧑🏼‍🎄
13-15: School Holsssss with my babes
16: We’re in our waffle era 🧇🍓
17: Grateful to for capturing beautiful Xmas imagery to cherish 4eva 🙏🏼
18-19: Workin on ma fitness (so delicioussss)
20: Seeing in the day with my main man Alfie 🐶

She’s in reflection mode heading into 2026. Every year I take time to review the year that was… celebrate the highs, reflect on the challenges, what were my sources of joy, what do I yearn for more of and where do I need to release what needs to be left behind.
You can do this too. Start with your photos, relive the year there and take notes 🤓

Can’t wait to guide some lucky ladiessss thru the 2026 Life Activation Days coming up 👏🏼👏🏼
Radical reflection + values alignment + identity embodiment + intentional dream year design + activation + commitment.

4 dates thru Jan-early Feb | Link in bio to book x

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