Carley Johnson - FC

30/08/2021

Since 2019 I have been helping fashion brands to master fashion e-commerce. Whether that be through business consultation services or via my online fashion courses, my mission has been to help brands to achieve sales growth.

My career in the fashion industry has been diverse. Starting as a textile designer and fashion buyer (2009-20012), moving into fashion wholesale and BDM (2013-2021). This has resulted in a wealth of knowledge that I wish to share with those that are willing to grow and evolve their fashion brands.

Being awarded as 1 of the Top 50 Small Business Leaders 2021 meant the world to me and my business, specifically as 2020 was an extremely challenging year in the industry.

A criterion of the Top 50 Small Business Leaders awards was sustainability, but specifically how you as a business leader supports this within your industry. For myself, sustainability is a major topic within most lessons I teach along with the brands I choose to work with.

To succeed nowadays within the fashion industry you need to:
* Reduce waste and operate a lean stock model - producing to the demand of your market/consumer
* Ensure you have a niche - therefore your product will sell itself
* Be inclusive - support your industry by paying minimum wage and being a responsible source of your raw materials

I am always looking to meet new individuals and fashion brands. If you have found this post inspiring please reach out and connect with me by sharing your story?

https://carleyjohnson.co/

Thank you Inside Small Business

26/08/2021

I'm so proud and excited to announce that my weekly fashion blog was recognised in the Top 20 Fashion Industry Blogs 😁🏆🙌🏼

For anyone that is unfamiliar with my blog; weekly I post content that helps fashion brands to successfully launch and sell product online. My content focuses on giving my readers sales growth tactics usually in a step by step easy to follow guide.

As some of you may know, I'm a huge fan and expert of fashion wholesale. Therefore this is also a hot topic of mine over on Fashion Insights.

To sign up to receive my weekly contact drop your details in here: https://us20.list-manage.com/contact-form?u=fc78ecf275cc3cc768fa4a221&form_id=84bf10967f7a500f6c9a29cf30957a08
*I promise there will be NO spam!

https://blog.feedspot.com/fashion_industry_blogs/

Best Fashion Industry Blogs. Follow them to know about the famous brands, companies and people giving insights on the latest news, tips and trends in the fashion industry

25/08/2021

The 2021 Top 50 Small Business Leaders are about to be announced!

Pssssh - Did you know that I have been shortlisted?! 😁

Anyone in the small business community knows it's been a challenging two years. This report celebrates the diversity and resilience of our community.

A massive thanks to Inside Retail Australia, Octomedia, Inside Small Business and Snap Print & Design design for making this report possible and supporting small businesses.

Join the virtual report launch party TONIGHT - I'll see you there!
https://bit.ly/3yBMzvm

To celebrate the launch of the 2021 Top 50 Small Business Leaders report, we are hosting a virtual celebration and would love for you to join us! The report, sponsored by Snap, showcases the diversity and achievements of the small-business sector, highlighting the founders and leaders who have gone....

29/07/2021

Does this sound familiar?

“I’m spending too much money and time on marketing my brand and not getting enough sales. What am I doing wrong?!”

You need to learn how to measure success!

Let me ask you; when marketing what are we looking for?
● ... Don't just look at profit
● ... Don't focus on individual transactions ...
● Look at the bigger picture.

Therefore the key macro metrics to measure are:
● ROI (return on investment)
● Avg annual customer value
● Cost per acquisition
● Onboarding value
= Continued Profitable Growth.
(If you just focus on revenue, you can easily lose sight of your profit margins and drive your brand into bankruptcy)

This video will teach you how to save TIME and MONEY by measuring your marketing success based on ROI.

What's the objective you're trying to achieve from marketing? You should always be aiming for profitable growth. If you just focus on revenue, you can easily lose sight of your profit margins and drive your brand into bankruptcy. Read on to learn how to measure success ...

26/07/2021

Enrol on Fashion ScaleUP! Fashion Marketing & Sales Growth Course to gain the confidence, frameworks, and strategies to turn your low monthly sales into the thousands. Become a customer-focused, sales machine!

Enrol now for only AU$50 to secure your seat and the discounted course price $499 before it goes back to full price on 8th August ($1,500)

To learn about exactly what you will learn and why it is such a good investment, visit our course page: https://unzipped.co/fashion-scaleup-marketing-and-sales-course/

Please feel free to ask me anything?

25/07/2021

We have some exciting news! 🥳

On 30th August we will be launching Fashion ScaleUP! Fashion Marketing & Sales Growth Course, for brands that want to scale their growth no matter what stage you’re at.

Do you want to become the master of...?

Become the master of ...
+ Creating ROI-focused ads across Facebook, Insta, and Google
+ 8 different marketing methods
+ Knowing exactly who your audience is
+ Creating sales strategies that convert
+ Nurturing your audience to purchase more frequently
+ Knowing what sales channels and markets are best for your product
+ Planning the best product launch possible
+ Achieving a high-sell thru rate and running a lean stock model

Sound good? Then check our course modules ad amazing special offer here: unzipped.co/fashion-scaleup-marketing-and-sales-course/

Please feel free to ask me anything? And next week, I will highlight more about the course and why you need to secure your $50 seat now!

https://unzipped.co/fashion-scaleup-marketing-and-sales-course/

22/07/2021

Knowing who your customer is, is one of the biggest sales growth trends of 2021.

So tell me, do you know who your next customer is going to be?

"Ummm?!" Not sure? Then let me help in this week's blog post. I will help you to:

> Discover in detail more about who your current audience is⁠
⁠> Share 4 methods to help you to convert more sales ⁠

Check it out now, and comment below stating who your audience is?

Sound familiar? “I’ve exhausted all ideas on how to gain new customers and even the ones I have aren’t really buying my products?!” Then read on to gain insight into how to discover your audience mood as well as how to increase your fashion sales.

14/07/2021

How to demand forecast your fashion sales to reduce waste and dead-stock at the end of the season.

Interested to know how? Then watch this week's 8-minute vlog, which will teach you a 12-point checklist that you can use time and time again, to demand forecast the units you will need to produce to your product demand.

Do you wish you had the formula to produce to demand? Do you dream of running a lean business model with minimal waste? Then this short tutorial is for you! Learn how to demand forecast your fashion sales following this 12-point checklist.

11/07/2021

Sustainability is more than just the fabric or manufacturing process, it is about running a lean business model that reduces waste across all aspects of your business.

This webinar focuses on 3 key areas in which to launch a sustainable fashion brand:
* How to reduce stock levels
* How to launch an in-demand product (niche)
* How to use sale strategies that attract your target audience

Are you struggling with your sales? And wish you had a DIY tutorial on how to promote and sell your brand via 8 different marketing methods? ...

Then express your interest in our latest course ScaleUP!

Sales & Marketing Course for Fashion Brand Novice, taught by Unzipped & Ooze Studios.

> A self-paced DIY course + coaching for brands that want to go from $1K of monthly sales to $10K+.

> Learn how to Acquire, Convert, Nurture & Repeat following our proven sales growth methods!

Hit REPLY to express your interest and gain an early bird discount code 🤗🙋🏼‍♀️🙋🏼‍♂️

Sustainability is more than just the fabric or manufacturing process, it is about running a lean business model that reduces waste across all aspects of your...

07/07/2021

Did you know that a solid launch plan is actually a sales strategy?

There are several benefits from executing a successful launch:

> If you deliver an excellent customer journey this should create repeat purchases
> If you deliver on your promises you will create trust with your audience
+ many more

In this week's blog post, I am sharing a launch & sell checklist for you to follow ahead of every product/collection launch.

I'd love to hear from you, when is your next product launch and what will you be launching?

Sales don't just happen, sales come from being prepared. Creating a solid launch plan is actually a sales strategy because an on-time well thought out launch will ensure you launch with an engaged audience and a seamless customer journey, making that sale just way too easy! Grab a copy of our H

30/06/2021

*HALF-YEAR CHECKIN*

Can you believe it's the 1st of July?! With half of 2021 achieved, it's time to reflect on your 2021 goals and see how you're tracking? ...

If you're not hitting your sales target then here are 4 tactics focusing on increasing your SALES GROWTH:

Tactic #1 Struggling to retain customers and create repeat purchases?

Then look to improve your EDM sequences by following these 12 recommendations. Once you gain a lead work hard to retain it by nurturing them and making them feel like the most important customer.
> https://unzipped.co/blog-12-newsletters-fashion-brands-should-be-sending/
> https://unzipped.co/blog-9-upselling-tips-for-your-fashion-brand/

Tactic #2 Are your sales ok, but you're struggling to generate a healthy profit and dream of paying yourself a wage?
Then implement these 7 methods over the next 6 months to see a healthy increase.
> https://unzipped.co/blog-7-ways-to-ensure-your-product-is-profitable/

Tactic #3 Struggling to convert customers as you have a tiny marketing budget and lack brand awareness?
Then use wholesale and/or marketplace platforms. Access a whole new database of customers globally and benefit from being present on these major platforms, which will generate both incremental sales as well as, market your brand. Here's a free DIY guide on how to pitch your brand to wholesale accounts.
> https://unzipped.co/blog-how-to-pitch-your-fashion-brand-to-wholesale-platforms/

Tactic #4 Never EVER lose sight of exactly who your target audience!
You may think you know who they are, but are the people buying your product who you thought they'd be? I encourage you to re-assess this seasonally to ensure that everything you do ie your FB ad copy, product designs, pricing, photography etc are aligned to their needs and values. Here's a guide to help you to re-discover who your audience is.
> https://unzipped.co/blog-do-you-really-know-who-your-audience-is/

If you choose to implement just tactic #1 or tactic #1 - #4, either way, if you make these changes now you will see a positive increase in your fashion brand sales in 2021.

Knowing who your target audience is isn't a one-off job that you complete when you first launch your fashion brand. It is a task that you need to re-run seasonally as a minimum to build an effective, targetted collection strategy. Within this week's blog we will give you the exact question