07/03/2023
Quantum Market Research is pleased to have collaborated with Myer to help shape the launch of their rewards points partnership with American Express.
Amid increasing interest rates and cost-of-living pressures, 65 per cent of households are now using loyalty programs to help stretch budgets.
Myer has sealed a deal with American Express that will allow Amex cardholders to use their membership reward points to shop at the department store, with consumers increasingly relying on loyalty rewards – such as points – to make household budgets stretch further.