Lucy Lee

Lucy Lee Sales training academy, if you are new to sales or hitting a few road blocks in your sales journey selling social is for you! Come join us!

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When I ran that poll last month on LinkedIn, a lot of you wanted more on work-life balance.So here’s my take and I know ...
09/10/2025

When I ran that poll last month on LinkedIn, a lot of you wanted more on work-life balance.

So here’s my take and I know it might be a little controversial…

I didn’t have any work-life balance for the first 10 years of my career. And honestly? I don’t think I should have.

Here’s why 👇

When you’re starting out, your work and life naturally blend. You’re building your skills, your network, your reputation and, often, your friendships. Early in your career, your “work friends” become your real friends because you’re all in the same boat, learning, growing, and pushing together, your not at school anymore just friends because your mums and dads are.

Some of the best friendships I’ve ever had came from workplaces. That’s shifted as I’ve moved into more senior roles and created clearer boundaries partly because home is further from the office, but also because professionalism (and a bit of self-preservation) matter. As much as I’d love to grab beers with the team, I also know how those nights usually end… and sometimes, it’s better not to know 🤣

So yes work-life balance is vital, especially later in your career.

But in your 20s? I genuinely believe in the grind.

The 10,000-hour rule tells us it takes roughly that long to master any skill. And those hours don’t appear by magic, they come from saying yes, putting in the time, and learning faster than you ever thought possible.

Balance can (and should) come later. But mastery doesn’t happen without the messy, all-in years first

This little one is starting her 10,000 hours early ready for her Lioness debut 😉

FIFA Women’s World Cup™

13/03/2025

🤔 How should you split your time between new biz and existing customers?

It’s one of the trickiest balances in sales — and one that can quietly crush your number if you get it wrong.

On one side, you’ve got 🔥 new business — the fresh pipeline, the thrill of the chase, the logos you don’t have yet.

On the other, your existing accounts — where upsell, cross-sell, and long-term relationships can fuel consistent revenue

So how do you balance it?

🎯 Here’s the key: speed to ex*****on.

If you don’t plan your split early, Q2 becomes reactive.
Q3 becomes damage control.
And Q4? That’s when the panic sets in. 😬

In our latest episode, we break down:
✅ How to plan your territory for both new and existing business
✅ The signals that show you’re over-rotated in one direction
✅ How the best teams get ahead of the curve — and stay there

🎧 Ready to tighten up your game plan?
Hit play and get ahead before the quarter gets away from you.

12/03/2025

📌 In the 1980s, businesses began using database marketing to track customer interactions — this was the earliest form of CRM.

Fast forward to 2025… and somehow, somehow people are still using spreadsheets to run their day to day. 😬

Let’s be real for a second, youve heard us say this before;

If it’s not in your CRM, it doesn’t exist.
Yes, I said it. Your notes, your deal info, that hot lead you swear you'll remember — p**f 💨 — gone, unless it’s properly logged.

In this episode of the podcast, we’re diving deep into territory planning — and why it can make or break your sales strategy.

Spoiler alert: your CRM is not optional, it’s critical. 🧠💻

So if your idea of planning is color-coding a Google Sheet…
👉 it’s time to level up.
👉 it’s time to hit play.

🎧 Listen now to get unstuck, get strategic, and maybe even laugh a little while you’re at it cus well we are pretty bloody funny!

11/03/2025

Getting going is more important than doing nothing.

Account planning is such a big part of your role as an AE or even as a BDR/SDR to ensure you are all aligned for the year.

I hear time and time again, "I don't know where to start"

Well heres some help. episode 14 is all about territory planning!

23/02/2025

🚨 BREAKING: MBTI REVEALS WHO YOU REALLY ARE AT WORK 🚨

📢 ENTJ: Starts a "quick" meeting that turns into a TED Talk.
😎 INTP: Lost in thought… also lost in the office parking lot.
📊 ISTJ: Updates the spreadsheet before you even finish your sentence.
🔥 ENFP: Suggests 14 new ideas but forgets them all immediately.

Which one are you? Or did we just perfectly describe your entire team?

🎧 Find out why MBTI actually matters (yes, really) in our latest episode:

👇 Drop your MBTI type below & tag a colleague who needs to hear this!

13/11/2024

BDRs rushing to be an AE is incredibly common, however how fast is too fast?

Episode 10 of the Podcast is all about BDR > AE and our understanding of how to transition effectively.

Tips include;

- AEs, stop being Di*****ds to BDRs
- Control your own destiny
- Not all roads lead to AE

Jump in and enjoy!

08/08/2024

Episode 5: ROI & Business Casing! 💼🤑

Get ready for a laugh, because in this episode, you'll discover why I think DDH is practically ancient! 🦖😆 But more importantly, grab your notepad for some CRUCIAL takeaways:

• Building a business case is your secret weapon 🔥 to seal those sweet, sweet deals 💰

• Sales superstars should be like detectives 🕵️️, sniffing out prospects' pain points AND the money-drain they cause 💸

• Mastering the metrics 📈 and the financial heartstrings 💔 that tug at prospects' wallets is the golden ticket to a compelling business case 🏆

• Probe like a pro 👽 - ask the right questions to uncover the root cause of pain points and expose that dollar-stuffed impact 💲

Are you ready to dive into our world of sales, business casing, and ROI? 🤩 Tune in NOW! 🎧🔊

🚀

25/07/2024

"The person that YOU don't think matters, often does"

Hear a real world story where a deal was lost, because a critical person/team in the buying circle was over looked. Multi-threading is critical to de-risking your deals.

Hear so much more on this topic in our latest podcast:
Spotify - https://hubs.ly/Q02HM83V0
Apple -https://hubs.ly/Q02HMdvs0

11/07/2024

Unveiling Game-Changing Sales Content 🚀 - COMING SOON 🤫

At 33, I may not see in HD (according to specsavers, so soft launching the specs), but our mission is crystal clear: revolutionise your sales career! Discover why professionals like you are joining our program in the video below. 🎥

Our program isn't for everyone.

⚠️ DON'T JOIN if you:

🚫 Dislike cold calling
🚫 Aren't interested in understanding your numbers
🚫 Don't care about operational excellence

Comment below or register to be the first to know when our transformative content drops!

6 things my mum taught me about business! 💵2️⃣3️⃣yrs later my mum is finally retiring. Shes a chirodpodist and in 2023 w...
21/12/2023

6 things my mum taught me about business! 💵

2️⃣3️⃣yrs later my mum is finally retiring. Shes a chirodpodist and in 2023 we would class the way she runs her business “not very tech savvy”

My mum is known for being the best out there, she has so many clients she doesn’t actually know how many because, well who had a crm 23yrs ago!

Some of my favourite lessons and facts about mums business to prove you don’t have to do it the “default way”

1. Mum had no crm just a good on pen and diary the lesson of organisation was key, she knew where she needed to be, when and who she was seeing 6 weeks in advance

2. Mums prices in 23yrs went from £20 to £23 🤣

3. Mum had no cancelation fee, she felt bad

4. We have as a family never had to buy wine of chocolates for Christmas since 2000 🍷 🍫

5. Mum retrained and went back to college at 36 to learn something new and create a life we all loved.

6. Mum used to advertise by business card, yellow pages and local newspaper but once it got to a certain level she never advertised again, referral’s are everything!

Thank you mum for swapping careers to create a world for me growing up which I would class as pretty bloody brilliant. I remember watching you practice cutting oranage slices as if it was peoples feet 🦶 🤣 so proud of you 👏

Had an inspiring morning connecting with Kylie Jones, delving into the wonderful world of Brits abroad, 🇬🇧 and of course...
19/12/2023

Had an inspiring morning connecting with Kylie Jones, delving into the wonderful world of Brits abroad, 🇬🇧 and of course more importantly engaging in a thought-provoking discussion on the pivotal role of Business Development Representatives (BDRs) in shaping the ever-evolving tech landscape. Their expertise in driving growth, fostering client relationships, and staying ahead of industry trends is truly unmatched.

Just like the awe-inspiring new building in Sydney, , BDRs stand tall as the backbone of successful business expansion.

In my time with Shootsta  I joined as an extension of their team to help lay the enablement foundations. Over the last 6...
05/12/2023

In my time with Shootsta I joined as an extension of their team to help lay the enablement foundations.

Over the last 6-12 months, under the leadership of Maddy Clark and Daniel Chiha the team has undergone a transformative experience, strategically aligning around essential building blocks.

Witnessing the business scale, witnessing the implementation of precise processes and an fit for purpose tech stack—this has been truly -inspiring when a lot of business really don’t understand their teams need, these guys do.

During a time when most businesses are battening down the hatches, Shootsta has been working tirelessly in the background for future state!

The fusion of top-tier enablement practices from us at PurplePatch and with a team genuinely invested in its people creates a professional environment that never feels like mere "work" for me. Thanks to all the team at Shootsta for making me feel welcome and getting stuck in!

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