strategysnapshots

08/06/2026

EvettField regularly publish actionable, concise, and relevant insights through our Strategy Snapshots™ client newsletter.

Strategy Snapshots™ is the best way to connect and access the latest Competitive Strategy articles, blogs, podcasts, and videos.

Subscribe to Strategy Snapshots™ here - https://www.evettfield.com/newsletter/

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04/06/2026

Before you invest in growth, get market clarity.

Many B2B businesses are spending heavily on sales and marketing activity without a clear view of where the real commercial opportunity sits, how they compare to competitors, or whether their Go-To-Market approach is actually positioned to scale.

The EvettField Strategy Sprint is designed to fix that.

Over a focused two-week engagement, we work with business owners and leadership teams of mid-sized manufacturing, construction, and industrial businesses to pressure-test market assumptions, identify commercial gaps, and build a clearer strategic direction for growth.

What’s included:
➡ Review of your current positioning, competitors, sales and marketing activity, and available market data
➡ + 3-Hour Strategy Workshop with your leadership team
➡ Review of market dynamics, customer segments, positioning, competitive advantage, and GTM priorities
➡ A practical “plan-on-a-page” strategy overview and gap analysis
➡ Clear next-step recommendations to support more confident commercial decisions

Who it’s for:
➡ Mid-sized B2B organisations in Australia and New Zealand
➡ Manufacturers, distributors, industrial and technical service businesses
➡ Leadership teams preparing for growth, repositioning, expansion, or increased marketing investment

Why EvettField?
We specialise in B2B strategy, research, and Go-To-Market consulting for industrial and commercial brands across Australia and New Zealand. Our work helps businesses reduce uncertainty, sharpen positioning, and build more reliable revenue growth.

If your business is preparing to invest in growth, expansion, or marketing — start with evidence.

Book a Strategy Sprint consultation ➡ https://sprint.evettfield.com/strategy-sprint-page

14/05/2026

Spam compliance often slips into the background until it becomes a problem. In this case, over 370,000 emails were sent without a functional unsubscribe link, resulting in a penalty exceeding $700,000.

Many of the messages were framed as service updates but included promotional content. That was enough to bring them within the scope of the Spam Act. Once a message has a commercial element, it must include a working unsubscribe option. The classification depends on what the recipient receives, not how the message is labelled internally.

These risks sit inside everyday marketing activity - templates, automated emails, and mixed-purpose communications. When those boundaries aren’t clearly defined, small oversights can scale quickly.

To understand how email design decisions can lead to Spam Act breaches, read the full article by Tony Cordato from Cordato Partners, with Michael Field commentary from EvettField.

Read the full article here: https://ap1.hubs.ly/y0QGFK0

21/12/2025

We are test marketing a TikTok account for if you’re keen to follow and finding out what we’re doing there.

TikTok

17/12/2025

Thank you to everyone we partnered with throughout 2025. EvettField Partners’ last work day is 19 December 2025 and operations resume on 5 January 2026.

Wishing you a refreshing holiday break filled with time to reset and enjoy moments that matter.

09/12/2025

Thank you to everyone we partnered with throughout 2025. EvettField’s last work day is 19 December 2025 and operations resume on 5 January 2026.

Wishing you a refreshing holiday break filled with time to reset and enjoy moments that matter.