Charlie Smiles

19/04/2019

Oh hi! We've got a fresh new look, check out our new website and all the new content, exciting times ahead! CSx
www.charliesmiles.com

05/04/2019

Kids Play. Keep it simple and let their imagination take them where ever they want to go.
Airports, planes and runways was our topic for the day :) All we used was paper, crayons, cardboard, little white balls of foam (snow!) and a yoga mat. Everyday items you're likely to have lying around at home!
Hours of fun, enjoying the moment with your little one.
CS x

29/06/2018

Updating the website! Watch this space for some interesting case studies and some of the latest trends in toys and retail loyalty programs for kids and families :)

Charlie Smiles sparks the imagination of children and families through smart play and edutainment retail solutions. Specialising in loyalty programs, campaign management, collectibles, merchandise and marketing programs, we're a young at heart marketing consultancy with a sole mission to make everyo...

01/06/2018

Wherever you go, whatever you do, when with child, always take pen and paper with you!
You never know what masterpiece they might come out with. Encourage kids to express themselves through drawing. Provide them with pens of different colours, thickness and shape.
As well as clearing their mind, who knows what they might create when you’re not looking! ❤️

22/03/2018

Science! Experiments!
Children observe and ask questions every step of the way. And it gives parents the opportunity to observe what children are exploring and what they have learnt. We love this erupting volcano kit from Kmart. We made a few predictions and then tested them out...what worked, what didn't work and how we could do it differently next time. And how cute are those goggles!
Kmart Australia

21/11/2017

It's that time of year when kids start to write their Christmas lists, well, those lucky kids who can take a pick from the latest Toys R Us catalogue....
It's time to pause and reflect for a moment. Take a look at this article which shows the favourite toys of kids from countries all around the world.
It's a real eye opener for me for a number of reasons....on a positive note, it highlights the global appeal of toys and that great toys can come from the most basic things, but sadly the massive inequality in the standards of living for at least 40% of families in the world.
For now it's something to think about, but it's triggered something in me to do something. Watch this space. CSx

If you live in a place where people get X-Box Ones for Christmas, then spare a thought for the other 5 billion people on earth.

16/10/2017

Busy little fingers colouring, drawing and making magical little creations :)
Drawing and colouring is a great way for kids to embrace creativity and to increase their confidence. It's also a good outlet to express their feelings. It's amazing what you can discover from a kids family portrait drawing!
Here's to drawing, it's wonderful freedom of expression, creativity and of course, having fun with it! CB x

13/09/2017

No matter what your age, don't you find when you're on the beach, you can't resist playing with the sand?! For kids especially, it's a great way to stretch their imagination and to express themselves artistically, building more confidence and adding shells and other bit of debris to their sand sculpture to create a masterpiece! It's also a great way to bond with your kids, talking about what you're going to create and working together to build it. Here's to creating more smiles with sand! CSx