Winnie Wu - The Clinic Project

Winnie Wu - The Clinic Project Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Winnie Wu - The Clinic Project, Business consultant, Sydney.

Redesigning Clinic Success - Profit, People, and Possibility ✨

Join my Group + Download the "Clinic Profit Playbook" below👇🏻
https://www.theclinicproject.com/clinic-profit-playbook

New resource drop 🔥The Clinic Audit is live. It’s the ultimate audit system I use when I work with clinic owners. If yo...
25/09/2026

New resource drop 🔥

The Clinic Audit is live. It’s the ultimate audit system I use when I work with clinic owners.

If you know me, you know I’m big on data and pattern recognition. I reckon they’re the two fundamentals of building a business. Most owners are too close to their own clinic to see the patterns, so the same problems keep showing up in different outfits. Having built 4 brands of my own and coached hundreds of clinic owners, the patterns are the same.

So this one is ALL about numbers.

In about 10 minutes you’ll find out:

➡️ Your real revenue ceiling. Rooms vs practitioners, and which one is actually capping you
➡️ How your margins, wages and rent sit against the benchmarks I hold my own clinics to
➡️ Whether your leadership structure can carry your team size
➡️ Where you sit on my 5 stages of clinic ownership, and what to focus on to reach the next one

You finish with your whole clinic on one page.

It’s private, there’s no submission button so I don’t see anything unless you choose to send it to me.

If it’s helpful, I’d love to know!

DM AUDIT and I’ll send you the link 👏

These two weeks I’m feeling spacious. Working on my businesses rather than in it. Or taking time out for Michelle Broad...
24/09/2026

These two weeks I’m feeling spacious. Working on my businesses rather than in it. Or taking time out for Michelle Broadbent | Strategic Business Advisor accountability circle conference and Fortuna One listening to Steven, Kayla, Shelley and Tony Robbins.

I’ve been doing my own CEO planning. To protect the things that enable me to show up for my family and team. Thinking not only about 2027, but 2029, and 2034... Specific milestones that I want to hit and where everything leads to.

Fellow clinic owners, what’s your 2027 going to look like?

If you’ve been feeling resentful or exhausted on how your clinics are running,

Or you’ve been solving the same problems over and over again,

Mind dulled, position stuck and a complete lack of time with a huge to-do list,
....maybe it’s time to do things a bit differently.

There’s a time for change. And intentional change is good.

⬇️⬇️⬇️⬇️

Come join us for our upcoming CEO weekend.
📍 Brisbane 27th 28th Nov

Day 1 is learning day. To absorb new ideas, think big. Network and see things with a different lens.

Day 2 is implementation, coaching and deep focused work day.

You walk away with your 2027 planned - projections, time offs, commitments, team goals, etc. I chose the best weekend to do it, before the December craze and when the team is busiest and needs an injection of attention and love. Iykyk.

Only a few tickets left. So see you there!! 💥
Link in bio.

Speakers ❤️
Myself
Paula Maidens Paula Maidens - Business Advisor
Dr Hayley Quinn Wellbeing & Mindset Coach | Business Coach

Sponsors
Filipino Remote teams for Healthcare, Wellness and E-commerce
Preve [Physical Therapy AI]]

Very excited to be speaking on two of my passion topics in the upcoming Australian Physiotherapy Association conference ...
23/09/2026

Very excited to be speaking on two of my passion topics in the upcoming Australian Physiotherapy Association conference in Oct.

My sessions will be on the Friday and sat, on

1️⃣ Psychological safety for leaders in private practice

2️⃣ Future of healthcare - Hybrid models and high-value patient experience

Come say hi! Would love to meet you in person 🙌



Australian Physiotherapy Association

23/09/2026

We went crazy for Steven Bartlett 🤩👏

The best interview I’ve seen for a long time. He makes you feel like everything is possible. Every sentence was a pen dropping moment.

Very few interviews leave you in genuine awe. This one did. I feel truly lucky to have been in the room. Fortuna One

What a human.

22/09/2026

You're not tired from the hours.

You're tired from being the only person in your clinic who can make a decision.

New workforce data landed this year and it says the quiet part out loud: cognitive strain has overtaken hours worked as the number one driver of burnout. Not how long you work. How many low-clarity calls you make before lunch.

Every owner in the messy middle knows the feeling. The team is capable. The revenue is coming in. And somehow you finish each day emptied out, having answered forty small questions only you could answer.

That is not a you problem. It is a design problem. When you are the single point of decision, growth doesn't lighten the load. It adds to it.

A clinic that runs without you is not a luxury. It is the only version that lets you rest without the whole thing wobbling.

Structure gives you freedom. Build the structure.

Save this for the next 6pm you spend answering questions that were never yours to answer.

Adding services feels like growth. Sometimes it’s the fastest way to dilute what made you good in the first place.Like a...
22/09/2026

Adding services feels like growth. Sometimes it’s the fastest way to dilute what made you good in the first place.

Like attracts like. I coach a great number of women’s health and paediatric clinics, and they are often multidisciplinary, or hoping to become one.

Multidisciplinary health is expensive. If there’s a hint of uncertainty on your what and whys, I’d caution you against it.

While I’m 100% into multiple professions collaborating in the patient journey, the trap I see is when we bolt on a new modality, we lose our point of difference.

What’s your North Star? Before adding anything, consider does this deepen what you’re known for? Or just add another line to the services page?

The clinics doing multidisciplinary well picked one or two genuinely complementary services and built real referral pathways between them. They hire professionals who can take ownership in building up a stream, so a pelvic health physio does not end up marketing dietetics with AI.

Depth beats breadth. Three things done exceptionally well will outperform eight done adequately, every time.

If integration is on your radar, map the patient journey first. The services should follow the journey. Not the other way around.

Save this before your next service line decision. I help clinic owners when they are reconsidering their service suite. A giant mind map followed by concrete dashboards and projections. As a big-picture thinker passionate about business and healthcare model design, I absolutely love this work.

You didn't start a clinic to become the bottleneck. But somewhere between "excellent clinician" and "business owner," th...
21/09/2026

You didn't start a clinic to become the bottleneck. But somewhere between "excellent clinician" and "business owner," that's exactly what happened.

I help women clinic owners move from overwhelmed practitioner to strategic CEO and I don't coach from the sidelines. I run two clinics, lead a team of 30, and take three to four months off every year. Everything I teach, I've tested on my own business first.

Swipe through to see every way to work with me:

→ Set to Scale Accelerator — for clinics under $1.4M/year ready to build systems that don’t depend on you
→ Impact Mastermind — boardroom-level coaching for $1M–$3M clinics with 10+ practitioners
→ CEO Weekend — two days of strategy and planning, Brisbane, 27–28 Nov 2026 (40 seats)
→ Strategy Intensives, VIP Days & Team Facilitation — direct 1:1 or in-clinic work

Not sure which one's you? Book a free Impact Call. I'd rather have that conversation upfront than watch you invest in the wrong thing.

My programs are capped, I know every name, every clinic, every number in the room. That's not something I trade for volume.

Link in bio, or DM me WORKWITHME.

21/09/2026

40 seats. First Brisbane CEO Weekend we've ever run. Filling now.

We cap every CEO Weekend at 40 deliberately. Not for exclusivity theatre. Because the entire value of the room depends on it staying small enough that everyone gets seen, and honest enough that everyone can actually talk business.

A room of 200 gets you a keynote. A room of 40 gets you a strategy session with people who remember your name and your numbers by day two.

Sydney sold out twice. This is the first time we're bringing it to Brisbane, and seats are moving faster than either of our first two events.

If 2027 planning has been sitting on your to-do list, this is the two days that gets it out of your head and onto paper.

27 to 28 November. DM BRISBANE for details, or link in bio.

20/09/2026

Confession from the group's resident systems nerd. I am writing this from Bali, and I did almost no scrambling to make that possible this week.

I say that not to brag but because it took me years to be able to say it without lying. For a long time, taking a break meant working twice as hard before I left and walking back into a fortnight of mess. The holiday was just debt I paid on both ends.

Something I have come to believe, and I want to test it with you all. The single most valuable thing a clinic owner can do is give themselves room to think. Not react. Not answer messages between patients. Actually think. About where the business is going, what to build next, what to stop doing.

And it is almost impossible to do that thinking inside the clinic, in the noise, with forty loops open. You have to physically remove yourself to get access to your own strategic brain. That is the real reason I take time away, and it is the whole idea behind the CEO Weekends I run. Owners get out of the treatment room and into the CEO seat for two days, and the shift that happens is not motivational. It is structural.

So my genuine question for the group. When was the last time you gave yourself real thinking time, away from the clinic, with no patients and no admin? Not a holiday where you still checked emails. Actual space to think about the business.

And if it has been a while, what is the thing stopping you?

A lot is changing for allied health clinic owners in Australia. Some of it affects business sustainability, and yes, the...
18/09/2026

A lot is changing for allied health clinic owners in Australia. Some of it affects business sustainability, and yes, there are real decisions to make before next quarter.

However, the real cost of this quarter is the hours clinic owners spend asking each other what everyone else is doing before deciding anything themselves.

Reclassification, processing fees. Most of these are business motions. I might disagree with some of the measures. I don’t see the logic in eliminating processing fees, for example, when the cost simply gets built into consumer prices over time. Where does the government think those fees go?

BUT the wait to take action, and the information gathering across Facebook threads and group discussions, disproportionately amplifies the “problem”. The more threads you read, the bigger it feels.

What I’m sensing is that the worry, plus a part-reliance on peers to validate a decision, is a key contributor to overthinking and over-fearing. It takes up the brain space you need for the work that moves your clinic forward.

Peers are valuable. Choose your business besties carefully. The right ones sharpen your thinking. The wrong ones multiply your worry.

Save this and work through the five. The actions that move the needle are 4️⃣ and 5️⃣. And my best advice is on the last slide.

Do you have anything to add? ❤️

Address

Sydney, NSW

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