Winnie Wu - The Clinic Project

Winnie Wu - The Clinic Project Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Winnie Wu - The Clinic Project, Business consultant, Sydney.

Redesigning Clinic Success - Profit, People, and Possibility ✨

Join my Group + Download the "Clinic Profit Playbook" below👇🏻
https://www.theclinicproject.com/clinic-profit-playbook

This is directed at my industry. If you’re not a physio, scroll past.I just returned home from Digital Health Festival, ...
27/05/2026

This is directed at my industry. If you’re not a physio, scroll past.

I just returned home from Digital Health Festival, and I love the conference, people, and conversations. But I left feeling unsettled and frustrated.

Is this what it feels like to watch your profession’s (and many different allied health practitioners’) ideas finally land through someone else’s microphone?

As a health professional, I’m glad we’ve arrived here. It still feels like a kick in the gut.

We were simply not loud enough. Or maybe we directed our voices at the wrong place. Maybe we were distracted by our own internal divisions. 🤷🏻‍♀️

I spent most of the days after sitting with one question: if we built the proof of concept, we’ve been trying to educate patients on a community level as small businesses, we’ve been trying to share with professionals ‘up the chain’, why are we so consistently absent from the rooms where the system is being redesigned?

The internal divisions are not going to sort themselves before the external conversation moves on.

We need to look up. Look out.
Choose our battles. ❤️

I designed Brisbane CEO Weekend for clinic owners who are successful on paper, but quietly carrying too much behind the ...
26/05/2026

I designed Brisbane CEO Weekend for clinic owners who are successful on paper, but quietly carrying too much behind the scenes.

The ones still making too many decisions.
Still holding everything together.
Still being the final approval for almost everything inside the business.

This is not a conference.
And it is not a retreat.

It is two days intentionally designed to help clinic owners step out of the noise of the day-to-day and think properly again.

We work through:
leadership
profitability
systems
delegation
visibility
AI
team structure
and how to build a clinic that no longer completely depends on you.

The room is capped intentionally.
Small room.
Serious business owners.
Real conversations.

Brisbane
27–28 November 2026 ✨

DM me “CEO” or comment CEO below and I’ll send you the details.

🍑 You most likely know what your team needs. Does your team know what YOU need? My practice manager asked me what my Con...
22/05/2026

🍑 You most likely know what your team needs. Does your team know what YOU need?

My practice manager asked me what my Conditions of Satisfaction were when I was in a period of distrust.

It is a simple framework to think about HOW to communicate my expectations. I've adopted it into team onboarding ever since.

Conditions of Satisfaction is the answer to: what I need from you to be successful at my job, or to thrive in my role.

For a founder ➡️ what do you need to know, see, or hear, to feel good about a task, to stop checking it, so others can do their work

and for a practitioner ➡️ what do I need from my managers, in order for me to feel supported and inspired to do my best work

Your Conditions are deeply personal. They are shaped by how much you trust this person right now, how recently you got burned by a similar mistake, how fast your team learns, and how much information you can carry in your head without it spinning.

Two clinic owners can have the same team and the same task and still need completely different inputs to feel safe.

Eg. Handover tasks get a ✅ emoji when complete- I need a visual cue I can scan in three seconds without opening a message. // End-of-shift sign-offs are one sentence- What is done. What is parked. Not a report.

That is self-awareness, and it is the foundation of being able to delegate without losing your mind.

➡️ Do not pretend you do not need what you need. Communicate it cleanly so your team don’t need to guess what you need.

My practice manager asked me what my Conditions of Satisfaction were 4 months into her role. I've adopted it into team o...
22/05/2026

My practice manager asked me what my Conditions of Satisfaction were 4 months into her role. I've adopted it into team onboarding ever since.

Conditions of Satisfaction is the answer to: what I need from you to be successful at my job, or to thrive in my role. For a founder, it could be 'what do I need to know, see, or hear, to feel good about a task, to stop checking it, to stop doubting it', and for a practitioner, it could be 'what do I need my managers to do or be, in order for me to feel supported and inspired to do my best work'.

Try to write down 20-25 items. For myself, it could also be the normal expectations,
'arrive 10 mins before your shift starts'
'use Arial for everything.'
'always say hello and bye to your team mates.'
'never bring your troubles to the waiting room. clients don't need to know what's not working.'

Your Conditions are deeply personal. They are shaped by how much you trust this person right now, how recently you got burned by a similar mistake, how fast your team learns, and how much information you can carry in your head without it spinning.

Two clinic owners can have the same team and the same task and still need completely different inputs to feel safe. That is self-awareness, and it is the foundation of being able to delegate without losing your mind.

Mine right now look like this. Handover tasks get a fire emoji when complete because I need a visual cue I can scan in three seconds without opening a message. End-of-shift sign-offs are one sentence. What is done. What is parked. Signing off. Not a report.

The work is not pretending you do not need what you need. The work is communicating it cleanly enough that your team can deliver it.

What is one of yours? Tell me in the comments.

As a clinic owner, I see so much opportunity cost when there’s poor AI outputs from my team. Use of Em Dashes, AI senten...
14/05/2026

As a clinic owner, I see so much opportunity cost when there’s poor AI outputs from my team. Use of Em Dashes, AI sentence structures, not knowing when to put the human touch in. It makes me want to redo things, or worse, just generate it for them.

Imagine your whole team using AI the way you do. Same standards. Same output quality. That’s the goal. So I created an intensive to help them, and have opened it to my clients and public.

Don’t want to be an AI star. There are many who teaches AI and Ive learned from a few big names in the industry.

THIS is built for practitioners and healthcare pros. Distilling everything that I know to make it PRACTICAL for clinic use. The key is to get adoption, not to teach and overwhelm.

We will use it to generate marketing materials, patient resources, service chatbots, data dashboards, and clinic automations… and of course the basics of how to get AI to write and think like you.

4 Thursdays starting 28th May. 12-1pm Sydney time
Plus one coworking session. Best attend live as watching replays can be quite.. dry. And I won’t be live teaching this material again soon😉

I’ve got 44 clinics who signed up. Some are bringing their practice manager and team lead who will be responsible for the build. Closing enrolment before Sunday to survey the group next week.

Dm AI if you want info 💌

P.S I’ve only announced this in my emails and Facebook group so far. My more intimate offers (eg this and my upcoming Bali retreat that’s SOLD OUT 20 spots in 10 days last Nov 🙏) normally don’t make it to instagram. So if you want more insider updates, join my Facebook group. Link in bio.

🐈‍⬛💤

I’ve been so quiet in the last month, and life’s been colourful. I had the best month in Hong Kong.Thought time away mea...
04/05/2026

I’ve been so quiet in the last month, and life’s been colourful. I had the best month in Hong Kong.

Thought time away meant I will write more, post more, show up more, but instead I had a break from social media. And back in the days I would feel like it’s opportunity wasted. But not this time.

Being home watching the girls hung out with grandparents and relatives made me forget how different it would be with family support and relationships around in this life stage.

Gaia picked up Cantonese phrases in 21 days that I could never teach her in 3 months. Darcey learned scales and simple piano cos I’ve got time to teach her properly. They ice skated, hiked, and finally(!) learned what it means to watch out for cars in Hong Kong streets.

When you're in a different environment, things in business seem trivial. My to-do list in Australia turned into dust within the first 3 days. None of that actually mattered -the new course page, the emails, the paid ad. Nah.

I’m pretty good at catching myself doing small things that I shouldn’t be doing (i do feel spacious running 3 businesses in 4 working days) But being away puts that in a whole different level. You’re so physically close to it all the time that you overemphasise on how important things are in business, and give them an unfair amount of attention and self imposed pressure.

So after a month, I’m back. But there’s been a change and I cannot tell what exactly yet. There’s a sense of dissatisfaction. Uncertainty. The same sense I felt when this little one ⬆️was 3 months old which led to the launch of The Clinic Project and

I am sitting in generative mode again. The feelings are familiar. Just that this time I won’t start a business 🤣 but there have been a few signs that it’s time to pivot again.

And I’m lucky (and have worked hard enough) that I’m well set up to pivot anytime my heart desires.

Let’s see. 😉

P.S I started a LinkedIn newsletter, for thoughts that I can’t quite write about here or in my emails. And surprisingly enjoying it because I don’t have to bloody think of the creative/ photo to go with everything I write. Connect with me there and subscribe!

Here’s the part many clinic owners miss:👉 Your model of care is not published guidelins.👉 It’s not “how to treat X condi...
13/02/2026

Here’s the part many clinic owners miss:

👉 Your model of care is not published guidelins.
👉 It’s not “how to treat X condition.”

It’s your beliefs
Your methodology
Your patient journey
How people experience your care
How you think about health and recovery

Think of it as the SOP for how care feels.

And yet I meet clinic owners obsessing over operation SOPs…
…while running teams with no articulated model of care.

If you have high standards, your model of care becomes your minimum standard.

1️⃣ How this helps when mentoring your team

Our musculoskeletal model has 5 clear phases, to bring patients from in pain to meaningful, lasting outcomes.

If a physio’s retention is under 5 sessions, they’re not delivering the minimum standard.

The fix is to go back to the model of care. What care should feel like. If it’s not articulated, it can’t be delivered.
Give them something they can stand on.

Then you teach them how to execute each phase properly: Communication. Rapport. Clinical reasoning. Framing. Rebooking. Coaching. Listening.

2️⃣ How this transforms patient experience

It frames expectations before patients even walk in.
Patients don’t project their assumptions of “what a physio does” onto us.

If your clinic feels inconsistent, chaotic, or overly dependent on you clinically, maybe it's time to revisit your model of care. 👏🏻

To building purpose driven clinics with a unique point of difference ❤️
physio

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Sydney, NSW

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