FMA Consulting

18/08/2025

AI in Real Estate – Gimmick or Game-Changer?
FMA Consulting was featured in AIM Group’s Real Estate Intelligence Digest this week, exploring how AI is shaping real estate and proptech.
As the article is behind a paywall, we’ve shared our key takeaways:
✅ Investment is moving from early-stage startups to more mature scaleups
✅ The biggest risk is chasing “AI gimmicks” instead of addressing core property challenges
✅ The real opportunity lies in AI strategies built on governance, transparency, and human-first design
Read our summary here: https://fmaconsulting.net/ai-in-real-estate-and-proptech-gimmick-or-game-changer/

AI is reshaping real estate. Shannon Fitzpatrick on whether proptech is hype or game-changer, and why trust, data, and human focus matter.

13/08/2025

The privacy reckoning has already started. Is your tracking ready?

Regulators are now watching how brands, agencies, publishers, and marketplaces use tracking pixels and third-party tags. The latest AdNews article is a timely reminder — fines of $66k to $330k per breach are possible under Australia’s Privacy Act.

FMA’s Pixel & Tracking Audit helps you:
✅ Find and document every pixel/tag
✅ Map data flows (onshore/offshore)
✅ Review CMPs and privacy policies
✅ Provide a clear remediation plan

Typical delivery: 2–4 weeks.

📩 Message us to arrange your Pixel Audit and stay compliant.
(AdNews link in comments)

20/06/2025

🎉 Congratulations to the Office of the Australian Information Commissioner and all supporting partners involved in Privacy Awareness Week 2025 — a fantastic effort highlighting the importance of data protection, transparency, and accountability across Australia.
Privacy is everyone’s business.

To mark the week — and as a proud supporter — I’m sharing the new site for FMA Consulting, the independent advisory I founded to help media, marketing, and tech businesses stay compliant, ethical, and commercially smart.
🔗 https://fmaconsulting.net/

👀 Feedback welcome — I’d love your thoughts on the site.

At FMA, I provide certified, practical support across:

• Audits & Health Checks – pixel tracking, consent flows, and data risk
• Privacy Policy Reviews – aligned with the Privacy Act and OAIC guidance
• Privacy & AI Governance Training – for teams, leadership, and boards
• Media & AdTech Advisory – strategy, compliance, and growth
• Strategic Delivery – embedding trust into transformation projects

As a certified AI Governance Professional (AIGP) and Certified Information Privacy Manager (CIPM) with 20+ years in advertising and media, I built FMA to bridge the gap between compliance and commercial outcomes.

👇 I’ve added a link in the comments to the PAW2025 Resource Hub — including self-assessment tools and state-level regulator info.

FMA Consulting empowers organizations to navigate privacy reform, AI risks, and digital transformation. Our independent, tech-agnostic approach bridges compliance and commercial strategy, turning regulatory challenges into business growth opportunities.

29/04/2025

Sharing my latest article: Political SMS — SPAM or SPEECH?
With the rise in unsolicited political texts and voice recordings during this election week, many Australians are questioning why political parties are exempt from spam and privacy laws.
In this piece, I explore the privacy loopholes, evolving community sentiment, and how political leaders can (and should) embed Privacy by Design into their digital communications.
In today’s data-driven world, privacy leadership isn’t just for regulators or corporates — it’s a public expectation. At FMA Consulting , we help organisations navigate privacy reform, adopt responsible AI practices, and build trust in every interaction.

Introduction: Political SMS Feels Intrusive Over the past week, like many Australians, I’ve been flooded with unsolicited political communications — from SMS blasts by groups like "Trumpet of Patriots" to intrusive voice recording messages from other major political parties. As the Federal Elect...

03/03/2025

🚀 Welcome to FMA Consulting! 🚀
We are delighted to launch our page and connect with you! At FMA Consulting, we specialise in helping businesses navigate the evolving world of digital advertising, privacy compliance, and AI governance. With over 20 years of experience in commercial leadership and programmatic advertising, we’re here to provide expert insights and solutions tailored to your business needs.
Stay tuned for industry updates, practical tips, and everything you need to drive growth while keeping compliance front and centre.

03/03/2025

🚀 Welcome to FMA Consulting! 🚀

We are delighted to launch our page and connect with you! At FMA Consulting, we specialise in helping businesses navigate the evolving world of digital advertising, privacy compliance, and AI governance. With over 20 years of experience in commercial leadership and programmatic advertising, we’re here to provide expert insights and solutions tailored to your business needs.

Stay tuned for industry updates, practical tips, and everything you need to drive growth while keeping compliance front and centre.