28/10/2025
If you sell in threes, your prospects will remember you easier.
It’s why stories have a beginning, middle, and end….and why a mobile phone number is staggered in three lots of numbers.
When you’re meeting with a customer, be brutally clear on the THREE major things your business does…
Don’t tell them about 45 different things, they won’t remember them…
Bonus if you can create an acronym for your three things…
Think about this: You want whoever you meet with to go and easily explain the three things that your business does…it’s better than flooding them with a heap of stuff they’ll never remember.
- Shaun