07/04/2026
🚨 Google is now showing ads inside AI Overviews - and yes, this includes Australia, NZ and the US.
Here's the kicker: your ads could already be appearing there with zero reporting to show for it.
To be eligible, you need to tick these boxes:
✅ Running Shopping, Search or PMax campaigns
✅ Using broad match, AI Max or Dynamic Search Ads (for Search)
✅ Win the auction
✅ Your ad matches a query with "commercial intent"
Also worth noting:
🚫 Sensitive industries (like politics) aren’t eligible for now
⚠️ Less control, limited reporting, and no opt-out (yet)
Google is clearly moving towards more automation and less visibility - so it’s important to weigh up if it aligns with your strategy.
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